Buddy Workwear

Brand Identity for Buddy Workwear Manufaktur

The new design of the Buddy Workwear Manufacture brand creates a fresh, clear appearance. The dark blue presents as the core color the products, letting the colors and photos work. The light blue is the accent and at the same time highlight color of the design. Both colors harmonies around the products, they complement each other like buddies. The new brand name is the core of the new identity: Buddy expresses the new attitude just by reading it. In the design and wording, buddy comes to life: clear, striking colors and straight typography.

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Download Press Kit № 140102 Brand Identity for Buddy Workwear Manufaktur by Pilotfisch GmbH & Co. KG to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Buddy by Pilotfisch GmbH amp Co KG

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Brand Identity by Pilotfisch GmbH amp Co KG

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Pilotfisch GmbH amp Co KG Buddy

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Pilotfisch GmbH amp Co KG Brand Identity

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Buddy Workwear ManufakturBrand Logo

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Pilotfisch GmbH amp Co KG Corporate Logo

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Buddy Workwear Brand Identity Press Releases

Press releases tailored for Buddy Workwear are available in the languages: English.

Buddy Workwear Brand Identity Media Articles

Our Buddy Workwear articles are prepped and available in these languages: Arabic (Standard), Dutch, Italian, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, German, French, Portuguese, Turkish, English and Spanish, ready for your use.

Unique Properties

The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.

Tags

buddy, workwear, sustainability, identity, brand, manufacture, Germany

Production Technology

Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding

Design Challenge

First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.

Project Duration

The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.

Operation Flow

The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.

Research

To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.

Inspiration

Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.

Image Credits

Photography: Fotografie Witte Wattendorff GmbH, Münster

Project Overview

Buddy Workwear Brand Identity has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Pilotfisch GmbH & Co. KG was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Buddy Workwear Brand Identity.

Pilotfisch GmbH & Co. KG Press Releases

Our press releases on Pilotfisch GmbH & Co. KG and their work are made freely available for press members looking to add depth to their content. Available now: 1 press releases ready for immediate access by journalists.

Buddy Workwear Unveils New Sustainable Brand Identity

Pilotfisch GmbH & Co. KG introduces Buddy Workwear, a sustainable brand identity for bud-Bruns-Debray

Pilotfisch GmbH & Co. KG Newsroom

Pilotfisch GmbH & Co. KG Newsroom is your gateway to exploring acclaimed design and award-winning works.