'Rockstar Spotlight Studios' by PepsiCo Design and Innovation: Innovation in Brand Experience

Rockstar Spotlight Studios

Brand Experience for PepsiCo Design and Innovation

As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA, and introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music and Culture Team to create a state of the art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange, and inspire.

PepsiCo Design and Innovation 2023 Agency Silver Press Kit № 149747

Download Press Kit № 149747

Download Press Kit № 149747 Brand Experience for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Rockstar Spotlight Studios by PepsiCo Design and Innovation

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Brand Experience by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

PepsiCo Design and Innovation Rockstar Spotlight Studios

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

PepsiCo Design and Innovation Brand Experience

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For attribution details, see the Image Credits Section.

Rockstar Spotlight Studios Brand Experience Press Releases

Our Rockstar Spotlight Studios press releases are ready in languages: English, for your convenience.

Rockstar Spotlight Studios Brand Experience Media Articles

Explore our ready-to-use articles on Rockstar Spotlight Studios, available in multiple languages: Dutch, Korean, French, Chinese (Mandarin), Italian, Hindi, Arabic (Standard), Japanese, Russian, German, Portuguese, Turkish, Indonesian, Spanish and English, for your feature stories.

Unique Properties

As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.

Inspiration

The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.

Project Overview

Rockstar Spotlight Studios Brand Experience has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Rockstar Spotlight Studios Brand Experience .

PepsiCo Design and Innovation Press Releases

For journalists seeking engaging content: Explore our press releases featuring PepsiCo Design and Innovation's work, freely available for incorporation into your stories. Journalists can access 50 press releases immediately, ready for your use.

Introducing Rockstar Spotlight Studios: A Brand Experience by PepsiCo Design & Innovation

PepsiCo Design & Innovation Unveils Rockstar Spotlight Studios and Unplugged Mood Booth

PepsiCo Design and Innovation Newsroom

Explore PepsiCo Design and Innovation Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 149747. Visit PepsiCo Design and Innovation's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. This is Press Kit / Media Showcase 149747 featuring the Rockstar Spotlight Studios. For more in-depth materials, see Newsroom 133313.