Interactive Light Installation
Spot On

Interactive Light Installation for Creative Region / City of Linz

Empty shop windows are boring. Especially due to the Covid-19 pandemic empty shop windows became an even more urgent matter for the city of Linz. But in particular, in great locations throughout the city those, those spaces are also unused presentation areas that can be put to good use in the meantime. Therefore this unique shop window installation and the concept of "Spot On" behind it were developed. Interactive light installations turn empty windows into engaging and extraordinary art pieces, while also offering local businesses a valuable temporary stage. We. Love. Linz.

Responsive Spaces 2023 Agency Golden Press Kit № 144465

Download Press Kit № 144465

Download Press Kit № 144465 Interactive Light Installation for Creative Region / City of Linz by Responsive Spaces to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Spot On by Responsive Spaces
Spot On by Responsive Spaces

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For attribution details, see the Image Credits Section.

Interactive Light Installation by Responsive Spaces
Interactive Light Installation by Responsive Spaces

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Acknowledgements for photographs are in the Image Credits Section.

Responsive Spaces Spot On
Responsive Spaces Spot On

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Responsive Spaces Interactive Light Installation
Responsive Spaces Interactive Light Installation

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Responsive Spaces Design Team Photo
Responsive Spaces Design Team Photo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Details on photo contributions are located in the Image Credits Section.

Creative Region   City of LinzBrand Logo
Creative Region City of LinzBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For photo credit information, refer to the Image Credits Section.

Responsive Spaces Corporate Logo
Responsive Spaces Corporate Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Spot On Interactive Light Installation Press Releases

For Spot On, we offer press releases in multiple languages, including: English.


Language Icon
Spot On Interactive Light Installation Translations

We're happy to provide translations of Spot On in numerous languages, including: Interaktiewe Lig Installasie AF, Instalimi I Dritës Interaktive SQ, በይነተገናኝ ብርሃን መጫን AM, التثبيت الضوئي التفاعلي AR, Ինտերակտիվ Լույսի Տեղադրումը HY, Interaktiv Işıq Quraşdırılması AZ, Argi-Instalazio Interaktiboa EU, Інтэрактыўная Светлавая Інсталяцыя BE, ইন্টারেক্টিভ লাইট ইনস্টলেশন BN, Interaktivna Rasvjetna Instalacija BS, Интерактивната Светлинна Инсталация BG, အပြန်အလှန်အားဖြင့် အလင်းတပ်ဆင်ခြင်း MY, La Instal·lació De Llum Interactiva CA, Interactive Nga Kahayag Instalar CEB, Kuyika Kwa Kuwala Kolumikizana NY, 互動燈光裝置 ZY, 互动灯光装置 ZH, Installazione Di Luce Interattiva CO, Interaktivna Svjetlosna Instalacija HR, Interaktivní Světelná Instalace CS, Interaktiv Lysinstallation DA, Interactieve Lichtinstallatie NL, Interaga Luminstalaĵo EO, Interaktiivne Valgusinstallatsioon ET, Interaktiivinen Valoinstallaatio FI, L'installation Lumineuse Interactive FR, An Stàladh Solais Eadar-Ghnìomhach GD, A Instalación De Luz Interactiva GL, ინტერაქტიული განათების ინსტალაცია KA, Interaktive Lichtinstallation DE, Η Διαδραστική Εγκατάσταση Φωτός EL, ઇન્ટરેક્ટિવ લાઇટ ઇન્સ્ટોલેશન GU, Enstalasyon Limyè Entèaktif HT, Shigarwar Haske Mai Mu'amala HA, ʻo Ka Hoʻokomo Kukui Interactive HAW, התקנת אור אינטראקטיבית HE, इंटरैक्टिव लाइट इंस्टालेशन HI, Kev Sib Tham Sib Lub Teeb Installation HMN, Interaktív Fényinstalláció HU, Gagnvirk Ljósuppsetning IS, Ntinye Ọkụ Mmekọrịta IG, Instalasi Lampu Interaktif ID, Suiteáil Solais Idirghníomhach GA, L'installazione Luminosa Interattiva IT, インタラクティブ・ライト・インスタレーションは JA, Instalasi Cahya Interaktif JV, ಸಂವಾದಾತ್ಮಕ ಬೆಳಕಿನ ಅನುಸ್ಥಾಪನೆಯು KN, Интерактивті Жарық Қондырғысы KK, ការដំឡើងពន្លឺអន្តរកម្ម KM, Kwishyiriraho Urumuri RW, 인터랙티브 조명 설치 KO, Sazkirina Ronahiya Înteraktîf Celebek Sazkirinê KU, Интерактивдүү Жарык Орнотуу KY, ການຕິດຕັ້ງແສງສະຫວ່າງແບບໂຕ້ຕອບ LO, Lumen Interactive Institutionem LA, Interaktīvā Gaismas Instalācija LV, Interaktyvi Šviesos Instaliacija LT, Interaktiv Liichtinstallatioun LB, Интерактивна Светлосна Инсталација MK, Fametrahana Jiro Interactive MG, Pemasangan Lampu Interaktif MS, ഇന്ററാക്ടീവ് ലൈറ്റ് ഇൻസ്റ്റാളേഷൻ ML, Installazzjoni Tad-Dawl Interattiv MT, Ko Te Whakaurunga Rama Tauwhitiwhiti MI, इंटरएक्टिव्ह लाईट इन्स्टॉलेशन MR, Интерактив Гэрлийн Суурилуулалт MN, अन्तरक्रियात्मक प्रकाश स्थापना NE, Interaktiv Lysinstallasjon NO, ପାରସ୍ପରିକ ଆଲୋକ ସ୍ଥାପନ OR, د متقابل رڼا نصب کول PS, نصب نور تعاملی FA, Interaktywna Instalacja Świetlna PL, A Instalação De Luz Interativa PT, ਇੰਟਰਐਕਟਿਵ ਲਾਈਟ ਇੰਸਟਾਲੇਸ਼ਨ PA, Instalația Interactivă De Lumină RO, Интерактивная Световая Инсталляция RU, Fa'apipi'i Moli Feso'ota'i SM, Интерактивна Светлосна Инсталација SR, Interactive Light Installation SN, انٽرايڪٽو لائٽ جي انسٽاليشن SD, අන්තර්ක්‍රියාකාරී ආලෝක ස්ථාපනය SI, Interaktívna Svetelná Inštalácia SK, Interaktivna Svetlobna Instalacija SL, Rakibaadda Iftiinka Is-Dhexgalka SO, Ho Kenya Lisebelisoa Tsa Leseli ST, La Instalación De Luz Interactiva ES, Pamasangan Lampu Interaktif SU, Ufungaji Wa Mwanga Mwingiliano SW, Interaktiv Ljusinstallation SV, Ang Interactive Light Installation TL, Насби Нури Интерактивӣ TG, ஊடாடும் ஒளி நிறுவல் TA, Интерактив Яктылык Урнаштыру TT, ఇంటరాక్టివ్ లైట్ ఇన్‌స్టాలేషన్ TE, การติดตั้งไฟแบบโต้ตอบ TH, İnteraktif Işık Enstalasyonu TR, Interaktiw Yşyk Gurnama TK, Інтерактивна Світлова Інсталяція UK, انٹرایکٹو روشنی کی تنصیب UR, ئۆز-ئارا نۇر ئورنىتىش UG, Interaktiv Yorug'likni O'rnatish UZ, Lắp Đặt Ánh Sáng Tương Tác VI, Gosodiad Golau Rhyngweithiol CY, Ynteraktyf Ljocht Ynstallaasje FY, Ukufakwa Kokukhanya Okusebenzisanayo XH, ינטעראַקטיוו ליכט ינסטאַלירונג YI, Fifi Sori Ina Ibanisọrọ YO, Ukufakwa Kokukhanya Okusebenzisanayo ZU, Interactive Light Installation EN.


Press Kit
Spot On Interactive Light Installation Media Articles

Utilize our prepared articles to feature Spot On, available in the languages: French, Portuguese, German, Chinese (Mandarin), Turkish, Arabic (Standard), Indonesian, Dutch, Italian, Korean, Hindi, Japanese, Russian, English and Spanish.


Unique Properties

Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.

Tags

interactive installation, light installation, mobile interface, shop window, art installation, digital installation

Production Technology

The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted. The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone. The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.

Design Challenge

It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.

Project Duration

Since August 2021 in Linz

Operation Flow

As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.

Research

As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.

Inspiration

The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows. WE. LOVE. LINZ.

Image Credits

Photo Credits: Responsive Spaces Video Credits: Eyup Kus

Project Overview

Spot On Interactive Light Installation has been a Golden winner in the Installation Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Responsive Spaces Design Team Photo Award Logo
Golden Recognition

Responsive Spaces was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work Spot On Interactive Light Installation.

DesignPRWire
Responsive Spaces Press Releases

Journalists and media members can enrich their content with our press releases on Responsive Spaces, available for free use. For immediate journalistic use: 4 press releases are available right now.


Spot On: Interactive Light Installation Shines in Linz

Responsive Spaces illuminates Linz with an innovative interactive light installation, 'Spot On', since August 2021.


Responsive Spaces Design Team Photo
Responsive Spaces Newsroom

Visit Responsive Spaces Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 144465. Visit Responsive Spaces's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are here: Press Kit / Media Showcase 144465 about Spot On. Additional content is available in Newsroom 217352.

Explore Now

Sounds of Welser Interactive Installation
Sounds of Welser

Interactive Installation for Welser Profile

Responsive Spaces 2023 Agency Bronze
DC Tower - Top of Austria Permanent Media Installation
DC Tower - Top of Austria

Permanent Media Installation for CBRE GmbH

Responsive Spaces 2021 Agency Bronze
Baseball Experience - Pitch Interactive Exhibit
Baseball Experience - Pitch

Interactive Exhibit for Yogi Berra Museum & Learning Center

Responsive Spaces 2020 Agency Silver
Steel City Tradeshow Highlight
Steel City

Tradeshow Highlight for Primetals Technologies Austria

Responsive Spaces 2020 Agency Silver
Pinnannousu Robotic Ice Sculpture Performance
Pinnannousu

Robotic Ice Sculpture Performance for Jussi Ängeslevä

Jussi Ängeslevä 2024 Professional Golden
Built by Action Composite Display Props
Built by Action

Composite Display Props for Xi 'an Academy of Fine Arts

Wang Hongyin 2024 Collective Iron
Shang Shui Historic Reminder
Shang Shui

Historic Reminder for Taichung Mass Rapid Transit Corporation

Yueh Mei Cheng 2024 Partnership Bronze
Cryptographic Beings Artwork
Cryptographic Beings

Artwork for Michael Sedbon

Michael Sedbon 2023 Emergent Silver
Blossom Wonder Interactive Installation
Blossom Wonder

Interactive Installation for Enn Group

杭州沉浸数字科技有限公司 BLUBLU IMMERSIVE 2023 Agency Silver
Story Index Art Installation
Story Index

Art Installation for FunDesign.tv

Fundesign.tv 2023 Agency Silver
Heart of Attraction Interactive Installation Art
Heart of Attraction

Interactive Installation Art for Nanjing University of the Arts

Xu Zhecheng 2024 Emergent Silver
Point Line Plane Immersive Art Exhibition
Point Line Plane

Immersive Art Exhibition for TAYA Group

INCEPTION Cultural & Creative Co., Ltd 2024 Agency Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY