Steel City
Tradeshow Highlight for Primetals Technologies Austria
The Steel City is a stylized model depicting the steelworks of the future. It consists of semi-transparent acrylic models placed on a led-wall, which serves as a screen for demonstrating various use-cases by literally making the Steel City glow: when selecting one of the scenarios at the terminals, users trigger animations which visualize the processes and work-flows of the steel plant in a firework of light and color projected through the acrylic models on top. The whole experience is extended by a professional layer of information, accessed at the terminals via a unique haptic interface.
Download Press Kit № 89866
Download Press Kit № 89866 Tradeshow Highlight for Primetals Technologies Austria by Responsive Spaces to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Steel City by Responsive Spaces
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Tradeshow Highlight by Responsive Spaces
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Responsive Spaces Steel City
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Responsive Spaces Tradeshow Highlight
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Primetals Technologies AustriaBrand Logo
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Steel City Tradeshow Highlight Press Releases
Our Steel City press releases are ready in languages: English, for your convenience.
Steel City Tradeshow Highlight Translations
We ensure Steel City is globally understood with translations available in these languages: Tradeshow Highlight EN, Beurshoogtepunt AF, Theksimi I Ekspozitës Tregtare SQ, Tradeshow Highlight AM, تسليط الضوء على المعرض التجاري AR, Tradeshow Highlight-Ը HY, Tradeshow Highlight AZ, Erakusketa Aipagarri EU, Tradeshow Highlight BE, ট্রেডশো হাইলাইট BN, Sajam Highlight BS, Акцентът На Търговското Изложение BG, Tradeshow Highlight MY, El Més Destacat De La Fira CA, Tradeshow Highlight CEB, Tradeshow Kuunika NY, 貿易展覽的亮點 ZY, 贸易展览的亮点 ZH, Tradeshow Highlight CO, Tradeshow Highlight HR, Zvýraznění Veletrhu CS, Messehøjdepunktet DA, Beurshoogtepunt NL, Tradeshow Kulminaĵo EO, Messi Esiletõst ET, Messujen Kohokohta FI, Le Point Culminant Du Salon FR, Th’ Ann An Taisbeanadh Malairt GD, O Punto Destacado Da Feira GL, Tradeshow Highlight KA, Messe-Highlight DE, Το Highlight Της Έκθεσης EL, ટ્રેડશો હાઇલાઇટ GU, Rekò Tradeshow HT, Nuna Alamar Kasuwanci HA, Ka Tradeshow Highlight HAW, גולת הכותרת של התערוכה HE, ट्रेडशो हाइलाइट HI, Tradeshow Highlight HMN, Tradeshow Highlight HU, Tradeshow Hápunktur IS, Isi Ihe Ngosi Tradeshow IG, Sorotan Pameran Dagang ID, Buaicphointe Tradeshow GA, Il Momento Saliente Della Fiera IT, トレードショーのハイライト JA, Sorotan Tradeshow JV, ಟ್ರೇಡ್ಶೋ ಹೈಲೈಟ್ KN, Көрмені Бөлектеу KK, ការបង្ហាញពាណិជ្ជកម្ម KM, Ubucuruzi Bwerekana RW, 전시회 하이라이트 KO, Highlight Tradeshow KU, Tradeshow Highlight KY, ຈຸດເດັ່ນຂອງງານວາງສະແດງ LO, Tradeshow Caleo LA, Izstāžu Izcelšana LV, Parodos Akcentas LT, Tradeshow Highlight LB, Нагласувањето На Саемот MK, Ny Fampisongadinana Ny Tradeshow MG, Sorotan Pameran Dagangan MS, ട്രേഡ്ഷോ ഹൈലൈറ്റ് ML, Jenfasizzaw Tradeshow MT, Te Tohu Whakaatu Hokohoko MI, ट्रेडशो हायलाइट MR, Үзэсгэлэнгийн Тодотгол MN, Tradeshow हाइलाइट NE, Messehøydepunktet NO, ଟ୍ରେଡ୍ ଶୋ ହାଇଲାଇଟ୍ OR, Tradeshow Highlight PS, برجسته نمایشگاه FA, Atrakcja Targów PL, Destaque Da Feira PT, Tradeshow ਹਾਈਲਾਈਟ PA, Evidențierea Expoziției RO, Изюминка Выставки RU, Fa'ailoga Fefa'ataua'iga SM, Истакнути Сајам SR, Tradeshow Highlight SN, Tradeshow نمايان SD, Tradeshow Highlight SI, Zvýraznenie Veľtrhu SK, Tradeshow Highlight SL, Highlight Tradeshow SO, Tradeshow Totobatsa ST, Lo Más Destacado De La Feria ES, Tradeshow Sorot SU, Tradeshow Kuonyesha SW, Mässhöjdpunkt SV, Ang Tradeshow Highlight TL, Highlight Tradeshow TG, டிரேட்ஷோ ஹைலைட் TA, Сәүдә Күргәзмәсе TT, ట్రేడ్షో హైలైట్ TE, ไฮไลท์งานแสดงสินค้า TH, Fuarın Öne Çıkan TR, Söwda Sergisiniň Aýratynlygy TK, Tradeshow Highlight UK, ٹریڈ شو ہائی لائٹ UR, Tradeshow يارقىن نۇقتىسى UG, Tradeshow Ta'kidlash UZ, Điểm Nổi Bật Của Triển Lãm Thương Mại VI, Uchafbwynt Tradeshow CY, Tradeshow Hichtepunt FY, Umboniso Worhwebo XH, טריידשאָוו הויכפּונקט YI, Tradeshow Saami YO, Ukugqama Kwe-Tradeshow ZU.
Steel City Tradeshow Highlight Media Articles
Ready for your features: articles on Steel City in various languages, including Korean, Chinese (Mandarin), Hindi, French, Portuguese, Dutch, Japanese, Russian, Turkish, Arabic (Standard), Indonesian, Italian, German, Spanish and English.
Unique Properties
The operation of the Steel City is bound to a unique rotary knob: While turning, several "steps" can be felt as "real" physical resistance. These are not analog in nature, but instead are generated through a magnetized liquid inside the knob's housing and can be programmed in realtime. The knob is programmed to adapt accordingly to every selected content and therefore enabling the experts from Primetals to focus on their visitors without ever taking their eyes off the presented stories.
Tags
haptic interface, digital staging, interactive installation, digital enhanced acrylic models
Production Technology
Over 200 different semi-transparent acrylic 3D-models were designed and manufactured depicting the model of a modern steel plant and were placed on a 24 sqm led-wall. The interfaces of the terminals around the Steelcity are specifically designed and built for the purpose of a haptic and intuitive user-experience. On top of the installation is a special reflective material, which mirrors the whole visualization of the acrylic models on the led-wall and projects it towards the far corners of the stand, giving everybody an additional perspective.
Design Challenge
While our client is highly specialized in the field of steelworks and thus needed to communicate complex technical information to its own clients and partners, we still wanted to maintain a very productive level of minimalism for this installation in order to deliver their messages in a crystal-clear and visually aesthetic manner. Also, for the people operating the terminals and navigating through the different use-cases, we needed a haptic interface that is simple enough, yet incredibly responsive to the user in order for them to fully concentrate on the dialog with their customers.
Project Duration
June 2019 in Duesseldorf at METEC 2019
Operation Flow
By selecting one of 12 scenarios at 4 terminals users can trigger animated sequences on the led-wall, which visualize the processes and work-flows of a steel plant in a firework of light and color. Steel is processed, data packets buzz through virtual lines, problems and solutions are displayed schematically and in context, always projected through the acrylic models on top. While the Steel City blends all stories perfectly, the terminals offer in-depth details to the individual users.
Research
One of the research objectives was to develop an interface which can be programmed in real-time for the haptic rotary knob. We developed an in-house protocol which is able to communicate changes in the haptic structure to the hardware on the fly corresponding to the content on-screen. Another objective was to simplify the immensely complex processes and mechanisms of a steelplant to a stylized level which can be transported onto our model and create a visual language that is at the same time beautiful to watch and informative on a professional level.
Inspiration
Our inspiration for this project was to merge the necessity of visualizing extremely complex processes with an easy to use and intuitive haptic interface. The goal was to have an installation that would deliver expert knowledge on point and at the same time act as an visual highlight of the stand while maintaining the structural complexity of its professional use-cases. We wanted to merge a magical experience with a top notch user experience into a tool that serves the expertise of our client and helps them to deliver this expertise effortless to all visitors at the trade show stand.
Image Credits
Photo credits: Responsive Spaces & Philip Kistner Fotografie Video credits: Responsive Spaces & Eyup Kuş
Project Overview
Steel City Tradeshow Highlight has been a Silver winner in the Interface, Interaction and User Experience Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Responsive Spaces was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Steel City Tradeshow Highlight.
Responsive Spaces Press Releases
Numerous press releases on Responsive Spaces and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 5 press releases for journalists.
Responsive Spaces Unveils Steel City: A Groundbreaking Interactive Installation
Responsive Spaces introduces Steel City, an innovative interactive installation, at METEC 2019 in Duesseldorf, Germany, in June 2019.
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