Portal Beoplay
Advertising Campaign for Kutuko Studio SL
It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.
Download Press Kit № 144874
Download Press Kit № 144874 Advertising Campaign for Kutuko Studio SL by Carlos Cabrera to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Beoplay Portal by Carlos Cabrera
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Advertising Campaign by Carlos Cabrera
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Carlos Cabrera Beoplay Portal
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Carlos Cabrera Advertising Campaign
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Carlos Cabrera Design Team Photo
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Kutuko Studio SLBrand Logo
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Portal Beoplay Advertising Campaign Press Releases
Press resources for Portal Beoplay are offered in several languages: English.
Portal Beoplay Advertising Campaign Translations
We ensure Portal Beoplay is globally understood with translations available in these languages: Advertensieveldtog AF, Fushata Reklamuese SQ, የማስታወቂያ ዘመቻ AM, الحملة الإعلانية AR, Գովազդային Արշավը HY, Reklam Kampaniyası AZ, Publizitate Kanpaina EU, Рэкламная Кампанія BE, বিজ্ঞাপন প্রচার BN, Reklamna Kampanja BS, Рекламната Кампания BG, ကြော်ငြာကမ်ပိန်း MY, La Campanya Publicitària CA, Ang Kampanya Sa Advertising CEB, Kampeni Yotsatsa NY, 廣告活動 ZY, 广告活动 ZH, Campagna Di Publicità CO, Reklamna Kampanja HR, Reklamní Kampaň CS, Reklamekampagne DA, Reclamecampagne NL, Reklamkampanjo EO, Reklaamikampaania ET, Mainoskampanja FI, La Campagne Publicitaire FR, ’ Ann An Iomairt Sanasachd GD, Campaña Publicitaria GL, სარეკლამო კამპანია KA, Werbekampagne DE, Η Διαφημιστική Καμπάνια EL, જાહેરાત ઝુંબેશ GU, Kanpay Piblisite HT, Yakin Talla HA, Ka Hoʻolaha Hoʻolaha HAW, מסע פרסום HE, विज्ञापन अभियान HI, Advertising Phiaj Los Nqis HMN, A Reklámkampány HU, Auglýsingaherferð IS, Mgbasa Ozi Mgbasa Ozi IG, Kampanye Iklan ID, Feachtas Fógraíochta GA, La Campagna Pubblicitaria IT, 広告キャンペーンは JA, Kampanye Iklan JV, ಜಾಹೀರಾತು ಪ್ರಚಾರವು KN, Жарнамалық Кампания KK, យុទ្ធនាការផ្សាយពាណិជ្ជកម្ម KM, Kwiyamamaza Kwamamaza RW, 광고 캠페인은 KO, Kampanyaya Reklamê KU, Жарнамалык Кампания KY, ການໂຄສະນາ LO, Vendo Militia LA, Reklāmas Kampaņa LV, Reklaminė Kampanija LT, Werbekampagne LB, Рекламната Кампања MK, Fanentanana Dokam-Barotra MG, Kempen Pengiklanan MS, പരസ്യ പ്രചാരണം ML, Kampanja Ta 'reklamar MT, Ko Te Kaupapa Whakatairanga MI, जाहिरात मोहीम MR, Сурталчилгааны Кампанит Ажил MN, विज्ञापन अभियान NE, Reklamekampanje NO, ବିଜ୍ଞାପନ ଅଭିଯାନ OR, د اعلاناتو کمپاین PS, کمپین تبلیغاتی FA, Kampania Reklamowa PL, Campanha Publicitária PT, ਵਿਗਿਆਪਨ ਮੁਹਿੰਮ PA, Campania De Publicitate RO, Рекламная Кампания RU, Fa'asalalauga Fa'asalalauga SM, Рекламна Кампања SR, Kushambadza Mushandirapamwe SN, اشتهاري مهم SD, වෙළඳ ප්රචාරණ ව්යාපාරය SI, Reklamná Kampaň SK, Oglaševalska Kampanja SL, Ololaha Xayaysiisku SO, Letšolo La Papatso ST, La Campaña Publicitaria ES, Kampanye Iklan SU, Kampeni Ya Matangazo SW, Reklamkampanj SV, Ang Advertising Campaign TL, Маъракаи Таблиғотӣ TG, விளம்பர பிரச்சாரம் TA, Реклама Кампаниясе TT, ప్రకటనల ప్రచారం TE, แคมเปญโฆษณา TH, Reklam Kampanyası TR, Mahabat Kampaniýasy TK, Рекламна Кампанія UK, اشتہاری مہم UR, ئېلان تەشۋىقاتى UG, Reklama Kampaniyasi UZ, Chiến Dịch Quảng Cáo VI, Ymgyrch Hysbysebu CY, Reklamekampanje FY, Iphulo Lentengiso XH, גאַנצע קאַמפּיין YI, Ipolongo Ipolongo YO, Umkhankaso Wokukhangisa ZU, Advertising Campaign EN.
Portal Beoplay Advertising Campaign Media Articles
Leverage our ready-to-publish articles on Portal Beoplay, offered in a range of languages: Chinese (Mandarin), Indonesian, Dutch, Italian, German, French, Portuguese, Hindi, Korean, Japanese, Russian, English, Spanish, Turkish and Arabic (Standard).
Unique Properties
Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones. The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Tags
3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Production Technology
Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Design Challenge
The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Project Duration
The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Operation Flow
The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Research
The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspiration
Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Image Credits
Boutique Visual Kutuko Studio, Beoplay Portal, 2022
Project Overview
Portal Beoplay Advertising Campaign has been a Platinum winner in the Movie, Video and Animation Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Carlos Cabrera was recognized with the coveted Platinum A' Design Award in 2023, a testament to excellence of their work Portal Beoplay Advertising Campaign.
Carlos Cabrera Press Releases
Access a rich repository of press releases on Carlos Cabrera, offered to press and media professionals for unrestricted use in their stories. Now available: Immediate access to 3 press releases for journalists.
Introducing Beoplay Portal: A Groundbreaking Advertising Campaign by Carlos Cabrera
Carlos Cabrera's Kutuko Studio Unveils Beoplay Portal Advertising Campaign
Carlos Cabrera Newsroom
Explore Carlos Cabrera Newsroom to uncover award-winning design projects and more.
