Packaging Illustration for Huzhou University
This series of illustrations aims to express a mix of traditional and modern illustration styles. Meanwhile, the design team tried to link visual elements with symbols to enhance the expressiveness of the image. In addition, it aims to express the central idea of design by integrating vision and text, thereby establishing a simple and consistent visual experience.
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Download Press Kit № 147364 Packaging Illustration for Huzhou University by Chia-Liang Lin Xi-Ting Huang Sheng-Er Yu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Press releases tailored for Wonderland Fruit are available in the languages: English.
For immediate use: Wonderland Fruit articles, available in languages such as Japanese, French, Chinese (Mandarin), Dutch, Italian, Indonesian, Hindi, Korean, Russian, English, German, Portuguese, Spanish, Turkish and Arabic (Standard), to enrich your content.
This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Wonderland, Fruit, Wonderland Friut
Adobe Photoshop and Illustrator
The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Creative Director: CHIA-LIANG LIN Art Director: CHIA-LIANG LIN Designer: XI-TING HUANG AND SHENG-ER YU Illustrator: XI-TING HUANG AND SHENG-ER YU
Wonderland Fruit Packaging Illustration has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Chia-Liang Lin Xi-Ting Huang Sheng-Er Yu was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Wonderland Fruit Packaging Illustration.
Discover Chia-Liang Lin Xi-Ting Huang Sheng-Er Yu's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 2 press releases, available exclusively for journalists.
Chia-Liang Lin Xi-Ting Huang Sheng-Er Yu's Wonderland Fruit packaging illustration, inspired by traditional Chinese art, wins Bronze A' Design Award in 2023
Step into Chia-Liang Lin Xi-Ting Huang Sheng-Er Yu Newsroom for a showcase of exemplary design and recognized projects.
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