'Chaos Pogo' by Xudong Zhang, Hao Tan: Innovation in Ip Image Design

Chaos Pogo

Ip Image Design for CHAOS POGO

Chaos pogo is an open pub brand taking young people as the core, and is dedicated to providing customers with free and safe space for socializing. Designers choose honey badger, a symbol of ardor, youth, and bravery, as the prototype to design wow as its ip image. Its cool appearance and straightforward personality also epitomize the brand culture and character. In addition, the symbols built on wow image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.

Xudong Zhang, Hao Tan 2023 Agency Iron Press Kit № 147863

Download Press Kit № 147863

Download Press Kit № 147863 Ip Image Design for CHAOS POGO by Xudong Zhang, Hao Tan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Chaos Pogo by Xudong Zhang Hao Tan

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Ip Image Design by Xudong Zhang Hao Tan

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image attributions can be found in the Image Credits Section.

Xudong Zhang Hao Tan Chaos Pogo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image attributions can be found in the Image Credits Section.

Xudong Zhang Hao Tan Ip Image Design

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Chaos Pogo Ip Image Design Press Releases

For Chaos Pogo, find press releases in a variety of languages: English.

Chaos Pogo Ip Image Design Media Articles

Utilize our prepared articles to feature Chaos Pogo, available in the languages: Korean, Japanese, Russian, German, French, Portuguese, Hindi, Spanish, Turkish, Arabic (Standard), English, Italian, Chinese (Mandarin), Dutch and Indonesian.

Unique Properties

Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers. Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.

Production Technology

Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.

Design Challenge

Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.

Project Duration

The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023. Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing

Operation Flow

On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.

Research

In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.

Inspiration

Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.

Project Overview

Chaos Pogo Ip Image Design has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Xudong Zhang, Hao Tan.

Iron Recognition

Xudong Zhang, Hao Tan was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Chaos Pogo Ip Image Design.

Xudong Zhang, Hao Tan Press Releases

Explore the world of Xudong Zhang, Hao Tan through our press releases, designed for media members to use freely and enrich your content. Unlock 1 press releases now, directly accessible to journalists.

Chaos Pogo Unveils WOW: A Revolutionary Pub IP Image Inspired by Honey Badger

Chaos Pogo, an open pub brand targeting young people, introduces WOW, an IP image inspired by the ferocious and bold honey badger, designed to redefine the pub experience and brand culture.

Xudong Zhang, Hao Tan Newsroom

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