Use What Moves You
Outdoor Campaign for Inbrax
This design, using three everyday situations of people using the subway to dairio, conveys how people habitually use products that they could buy in the subway souvenir shop. This design invites to use metro products (t-shirts, mugs, bottles, toys, etc.) on a daily basis, using them at any time of the day and in any situation. For example, in one of the designs presented, a woman is seen wearing a subway shirt in a plaza, very calm and happy. The design tries to invite those who see it to incorporate the products of the subway as a new fashion.
Download Press Kit № 103847
Download Press Kit № 103847 Outdoor Campaign for Inbrax by Pancho González to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Use It by Pancho González
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Outdoor Campaign by Pancho González
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Pancho González Use It
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Pancho González Outdoor Campaign
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Pancho González Designer Portrait Photo
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InbraxBrand Logo
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Use What Moves You Outdoor Campaign Press Releases
Press releases for Use What Moves You are now accessible in these languages: English.
Use What Moves You Outdoor Campaign Translations
Our Use What Moves You translations are now available in a wide range of languages: Buitelugveldtog AF, Fushata Në Natyrë SQ, የውጪ ዘመቻ AM, الحملة الخارجية AR, Արտաքին Արշավը HY, Açıq Kampaniya AZ, Kanpoko Kanpaina EU, Вонкавая Кампанія BE, বহিরঙ্গন প্রচারাভিযান BN, Outdoor Kampanja BS, Външната Кампания BG, Outdoor Campaign MY, Campanya Exterior CA, Ang Kampanya Sa Gawas CEB, Kampeni Yakunja NY, 戶外活動 ZY, 户外活动 ZH, Campagna Outdoor CO, Outdoor Kampanja HR, Venkovní Kampaň CS, Udendørs Kampagne DA, Buitencampagne NL, Subĉiela Kampanjo EO, Välikampaania ET, Ulkoilmakampanja FI, La Campagne Extérieure FR, ’ Ann An Iomairt A-Muigh GD, Campaña Ao Aire Libre GL, გარე კამპანია KA, Outdoor-Kampagne DE, Η Καμπάνια Σε Εξωτερικούς Χώρους EL, આઉટડોર ઝુંબેશ GU, Kanpay Deyò HT, Yakin Waje HA, Ka Hoʻolaha Waho HAW, קמפיין חוצות HE, आउटडोर अभियान HI, Kev Tshaj Tawm Sab Nraum Zoov HMN, Kültéri Kampány HU, Útiherferð IS, Mgbasa Ozi N'èzí IG, Kampanye Luar Ruangan ID, Feachtas Lasmuigh GA, La Campagna Esterna IT, 屋外キャンペーンは JA, Kampanye Outdoor JV, ಹೊರಾಂಗಣ ಪ್ರಚಾರವು KN, Сыртқы Науқан KK, យុទ្ធនាការក្រៅ KM, Kwiyamamaza Hanze RW, 옥외 캠페인은 KO, Kampanyaya Derve KU, Ачык Кампания KY, ແຄມເປນກາງແຈ້ງ LO, Velit Expeditionem LA, Āra Kampaņa LV, Lauko Kampanija LT, Outdoor Kampagne LB, Кампањата На Отворено MK, Fanentanana Ivelany MG, Kempen Luar MS, ഔട്ട്ഡോർ പ്രചാരണം ML, Kampanja Ta 'barra MT, Te Kaupapa O Waho MI, मैदानी मोहीम MR, Гадаа Сурталчилгаа MN, बाहिरी अभियान NE, Utendørs Kampanje NO, ବାହ୍ୟ ଅଭିଯାନ OR, بهرنی کمپاین PS, کمپین در فضای باز FA, Kampanie Outdoorowe PL, Campanha Outdoor PT, ਬਾਹਰੀ ਮੁਹਿੰਮ PA, Campania În Aer Liber RO, Наружная Кампания RU, Fa'asalalauga I Fafo SM, Кампања На Отвореном SR, Panze Mushandirapamwe SN, ٻاهرين مهم SD, එළිමහන් ව්යාපාරය SI, Vonkajšia Kampaň SK, Zunanja Kampanja SL, Ololaha Dibaddu SO, Letšolo La Kantle ST, La Campaña Exterior ES, Kampanye Outdoor SU, Kampeni Ya Nje SW, Utomhuskampanj SV, Ang Panlabas Na Kampanya TL, Маъракаи Берунӣ TG, வெளிப்புற பிரச்சாரம் TA, Ачык Кампания TT, బహిరంగ ప్రచారం TE, แคมเปญกลางแจ้ง TH, Açık Hava Kampanyası TR, Açyk Kampaniýa TK, Зовнішня Кампанія UK, بیرونی مہم UR, دالا پائالىيىتى UG, Tashqi Reklama Kampaniyasi UZ, Chiến Dịch Ngoài Trời VI, Ymgyrch Awyr Agored CY, Outdoor Kampanje FY, Umkhankaso Wangaphandle XH, דרויסנדיק קאַמפּיין YI, Ita Gbangba Ipolongo YO, Umkhankaso Wangaphandle ZU, Outdoor Campaign EN, for global reach.
Use What Moves You Outdoor Campaign Media Articles
We provide articles ready for publication on Use What Moves You, offered in several languages: Italian, German, French, Portuguese, Spanish, Korean, Japanese, Russian, Indonesian, Hindi, Dutch, Arabic (Standard), Turkish, Chinese (Mandarin) and English.
Unique Properties
Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
Production Technology
Photography, Illustrator & Photoshop
Inspiration
Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
Project Overview
Use What Moves You Outdoor Campaign has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Pancho González.
Iron Recognition
Pancho González was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Use What Moves You Outdoor Campaign.
Pancho González Press Releases
For journalists seeking engaging content: Explore our press releases featuring Pancho González's work, freely available for incorporation into your stories. Immediate access is granted to 3 press releases for all journalists.
Introducing "Use What Moves You" Outdoor Campaign by Pancho González
Pancho González unveils the "Use What Moves You" Outdoor Campaign, inspired by the daily use of the Santiago Metro and featuring a range of Metro products.
Pancho González Newsroom
Explore Pancho González Newsroom to uncover award-winning design projects and more.
