Guidebook
Kuwasawa Design School 2022

Guidebook for Kuwasawa Design School

School guide for Kuwasawa Design School, the first design school in Japan. In recent years, online communication has been increasing, and the line between reality and virtual is becoming blurry. In such a situation, The design team pursued the possibility of design by expressing what was recognized as digital with analog (paper and print). At first glance, it looks like an ordinary book, but the animation works when it is pulled out. The guidebook is divided into separate volumes so that people can enjoy it in various ways. They aimed for a digital expression using typography.

Kazune Watanabe 2023 Agency Silver Press Kit № 149958

Download Press Kit № 149958

Download Press Kit № 149958 Guidebook for Kuwasawa Design School by Kazune Watanabe to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Kuwasawa Design School 2022 by Kazune Watanabe
Kuwasawa Design School 2022 by Kazune Watanabe

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Guidebook by Kazune Watanabe
Guidebook by Kazune Watanabe

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With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Please check the Image Credits Section for photo acknowledgements.

Kazune Watanabe Kuwasawa Design School 2022
Kazune Watanabe Kuwasawa Design School 2022

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For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

Kazune Watanabe Guidebook
Kazune Watanabe Guidebook

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Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Kazune Watanabe Design Team Photo
Kazune Watanabe Design Team Photo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Acknowledgements for photographs are in the Image Credits Section.

Kuwasawa Design SchoolBrand Logo
Kuwasawa Design SchoolBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Kazune Watanabe Corporate Logo
Kazune Watanabe Corporate Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Photo credits are listed in the Image Credits Section.

Design Interviews
Kazune Watanabe Interview

For Immediate Release: Secure your free access to an engaging interview with Kazune Watanabe, totaling about 538 words. Perfect for enhancing your articles. Download instantly. Access Kazune Watanabe Interview Now.


Design Newswire
Kuwasawa Design School 2022 Guidebook Press Releases

Access press releases crafted for Kuwasawa Design School 2022 in these languages: English.


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Kuwasawa Design School 2022 Guidebook Translations

Kuwasawa Design School 2022 in your language: we provide project translations across multiple languages: Guidebook EN, Gidsboek AF, Udhërrëfyesi SQ, መመሪያ መጽሐፍ AM, دليل AR, Ուղեցույց HY, Bələdçi Kitabçası AZ, Gidaliburua EU, Даведнік BE, গাইড বই BN, Vodič BS, Пътеводител BG, လမ်းညွှန်စာအုပ် MY, La Guia CA, Ang Guidebook CEB, Buku Lotsogolera NY, 指南 ZY, 指南 ZH, Guida CO, Vodič HR, Průvodce CS, Guidebog DA, Gids NL, Gvidlibro EO, Juhend ET, Opaskirja FI, Guide FR, Leabhar-Iùil GD, Guía GL, სახელმძღვანელო KA, Reiseführer DE, Οδηγός EL, માર્ગદર્શિકા GU, Liv Gid HT, Littafin Jagora HA, Puke Alakaʻi HAW, ספר הדרכה HE, गाइडबुक HI, Phau Ntawv Qhia HMN, Útikönyv HU, Handbók IS, Akwụkwọ Ntuziaka IG, Buku Panduan ID, Treoirleabhar GA, Guida IT, ガイドブック JA, Buku Pedoman JV, ಮಾರ್ಗದರ್ಶಿ ಪುಸ್ತಕ KN, Нұсқаулық KK, សៀវភៅណែនាំ KM, Igitabo Kiyobora RW, 가이드북은 KO, Rêber KU, Жол Көрсөткүч KY, ປື້ມຄູ່ມື LO, Philosophica LA, Ceļvedis LV, Vadovas LT, Guidebook LB, Водич MK, Torolalana MG, Buku Panduan MS, ഗൈഡ്ബുക്ക് ML, Ktieb Gwida MT, Pukapuka Aratohu MI, गाइडबुक MR, Гарын Авлага MN, गाइडबुक NE, Guidebok NO, ଗାଇଡ୍ ବୁକ୍ OR, لارښود کتاب PS, کتاب راهنما FA, Przewodnik PL, Guia PT, ਗਾਈਡਬੁੱਕ PA, Ghid RO, Путеводитель RU, Tusitaiala SM, Водич SR, Bhuku Rekutungamira SN, گائيڊ بڪ SD, මාර්ගෝපදේශ පොත SI, Sprievodca SK, Vodnik SL, Buuga Hagaha SO, Buka Ea Tataiso ST, Guía ES, Buku Panduan SU, Mwongozo SW, Guidebok SV, Guidebook TL, Дастур TG, வழிகாட்டி புத்தகம் TA, Кулланма TT, మార్గదర్శక పుస్తకం TE, หนังสือนำเที่ยว TH, Rehber Kitap TR, Gollanma TK, Путівник UK, گائیڈ بک UR, يېتەكچى كىتاب UG, Qo'llanma UZ, Sách Hướng Dẫn VI, Arweinlyfr CY, Gidsboek FY, Incwadi Yesikhokelo XH, גיידבאָאָק YI, Iwe Itọnisọna YO, I-Guidebook ZU.


Press Kit
Kuwasawa Design School 2022 Guidebook Media Articles

Ready-to-feature articles on Kuwasawa Design School 2022 are available in these languages: Spanish, Dutch, Russian, German, Italian, Hindi, Japanese, Chinese (Mandarin), Arabic (Standard), French, Portuguese, Turkish, Korean, Indonesian and English, for your convenience.


Unique Properties

They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.

Tags

Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe

Production Technology

The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.

Design Challenge

Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.

Project Duration

The project started from July 2020 to April 2021 and was released in Japan in May 2021.

Operation Flow

The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.

Research

As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.

Inspiration

School guide for Kuwasawa Design School, the first design school in Japan. In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print). For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.

Project Overview

Kuwasawa Design School 2022 Guidebook has been a Silver winner in the Print and Published Media Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Kazune Watanabe.

Kazune Watanabe Design Team Photo Award Logo
Silver Recognition

Kazune Watanabe was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Kuwasawa Design School 2022 Guidebook.

DesignPRWire
Kazune Watanabe Press Releases

Media members, dive into our press releases on Kazune Watanabe's work, ready for you to use and enhance your journalistic content. Unlock 1 press releases now, directly accessible to journalists.


Kuwasawa Design School 2022 Guidebook Wins Silver A' Design Award

Kazune Watanabe's Kinetic Book Redefines School Guides with Analog-Digital Fusion


Kazune Watanabe Design Team Photo
Kazune Watanabe Newsroom

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