Endless Scenery

City Poster for Zhejiang University

Endless Scenery shows the unique charm of the ten views of West Lake in the way of watercolor painting. The work depicts the charm of West Lake through bright colors and freehand brushstrokes. It is worth mentioning that this work uses the emerging AI painting as a design aid, which contains the connotation of the work in this beautiful graphic design in an unusual way.

Download Press Kit № 150390

Download Press Kit № 150390 City Poster for Zhejiang University by Zhou Leijing to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Endless Scenery by Zhou Leijing

Download 1800 Pixels JPEG Image.

City Poster by Zhou Leijing

Download 1800 Pixels JPEG Image.

Zhou Leijing Endless Scenery

Download 1800 Pixels JPEG Image.

Zhou Leijing City Poster

Download 1800 Pixels JPEG Image.

Zhou Leijing Design Team Photo

Download 1800 Pixels JPEG Image.

Zhejiang UniversityBrand Logo

Download 1800 Pixels JPEG Image.

Endless Scenery City Poster Press Releases

For Endless Scenery, find press releases in a variety of languages: English.

Endless Scenery City Poster Media Articles

For immediate use: Endless Scenery articles, available in languages such as French, Italian, Hindi, Dutch, German, Portuguese, Turkish, Korean, Indonesian, Arabic (Standard), Japanese, Russian, Spanish, English and Chinese (Mandarin), to enrich your content.

Unique Properties

Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.

Tags

Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting

Production Technology

The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.

Design Challenge

This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.

Project Duration

The project was launched in Hangzhou in January 2023.

Operation Flow

The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.

Research

Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.

Inspiration

The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.

Image Credits

Aoyi Shen Aiwen Mai

Project Overview

Endless Scenery City Poster has been a Bronze winner in the Generative, Algorithmic, Parametric and AI-Assisted Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Zhou Leijing was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Endless Scenery City Poster.

Zhou Leijing Press Releases

Attention press members and journalists: We offer a collection of press releases on Zhou Leijing and their notable work, available for your unrestricted use. Unlock 5 press releases now, directly accessible to journalists.

Introducing Endless Scenery: A Fusion of AI Painting and Chinese Watercolor Depicting the Beauty of West Lake

Zhou Leijing's City Poster Design Showcases West Lake's Timeless Charm Through Innovative AI Painting

Zhou Leijing Newsroom

Step into Zhou Leijing Newsroom for a showcase of exemplary design and recognized projects.