Hearing Extraordinary Dream
Logo for Hearing Extraordinary Dream Inc.
Hearing Extraordinary Dream logo fully utilize the pictographic nature of Chinese characters. For the logo design of a music-related company, the central concept revolved around sound and audio sources. The textual elements were crafted using visual elements symbolizing ear and sound waves. By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters.
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Hearing Extraordinary Dream by Qiuyu Li
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Logo by Qiuyu Li
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Qiuyu Li Hearing Extraordinary Dream
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Qiuyu Li Logo
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Qiuyu Li Interview
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Hearing Extraordinary Dream Logo Press Releases
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Hearing Extraordinary Dream Logo Media Articles
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Unique Properties
The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. This logo design of a music-related company, the design concept revolved around "sound" and "audio sources." The design elements were crafted using visual elements symbolizing "ear" and "sound waves." By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters. This inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo, combining the rich history of Chinese characters with the music industry.
Tags
Design, Typography, Logo, Logo Type.
Production Technology
The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms.
Design Challenge
The main challenge during the design process was a slight deviation in the initial concept compared to the client's understanding. Initially, the client seemed to prioritize a purely commercial logo that was easily recognizable, without fully appreciating the cultural significance and value of text.
Project Duration
The project started in January 2023 in Osaka Japan and finished in May 2023.
Operation Flow
This logo is primarily intended for print materials, including all paper media and clothing such as shirts. Typically, the logo is designed in black, but the color can be modified to white, yellow, or other colors depending on the usage. For example, when printed on a black shirt, the color should be changed to white, and if a more vibrant appearance is desired, it can be changed to yellow or other colors. When used on a white or other light-colored background, the logo remains predominantly black but can be adjusted to different colors based on specific circumstances.
Research
Before creating the logo, it's important to investigate the development and morphological evolution of Chinese characters as cultural and civilizational symbols. The correlation between character form and visual elements, as well as the principles behind Chinese character creation, greatly inform the logo design process.
Inspiration
Chinese characters originally appeared in the form of pictographic characters, representing and simplifying the shapes and features of surrounding objects. When designing the logo, the rich history of Chinese characters was revisited and combined with a music-related company. Further research was conducted into the character elements within Chinese characters that are related to music, particularly those associated with "sound" and "auditory perception," such as the character for "ear." By incorporating these pictorial elements into the logo design, this fusion of inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo.
Image Credits
Image #1: Creator QiuYu Li, Hearing Extraordinary Dream, 2023. Image #2: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023. Image #3: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023. Image #4: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023. Image #5: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Project Overview
Hearing Extraordinary Dream Logo has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Qiuyu Li was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Hearing Extraordinary Dream Logo.
Qiuyu Li Press Releases
Journalists and media members can enrich their content with our press releases on Qiuyu Li, available for free use. Now available: Immediate access to 6 press releases for journalists.
Qiuyu Li has been granted the Bronze A' Design Award
A' Design Award and Competition is happy to inform that the Hearing Extraordinary Dream Inc. new Logo by Qiuyu Li has been honored with the renowned Bronze A' Design Award at Graphics, Illustration and Visual Communication Design Category.
Qiuyu Li has been granted the Bronze A' Design Award
A' Design Award and Competition is happy to inform that the Hearing Extraordinary Dream Inc. new Logo by Qiuyu Li has been honored with the renowned Bronze A' Design Award at Graphics, Illustration and Visual Communication Design Category.
Qiuyu Li has been granted the Bronze A' Design Award
A' Design Award and Competition is happy to inform that the Hearing Extraordinary Dream Inc. new Logo by Qiuyu Li has been honored with the renowned Bronze A' Design Award at Graphics, Illustration and Visual Communication Design Category.
Qiuyu Li has been granted the Bronze A' Design Award
A' Design Award and Competition is happy to inform that the Hearing Extraordinary Dream Inc. new Logo by Qiuyu Li has been honored with the renowned Bronze A' Design Award at Graphics, Illustration and Visual Communication Design Category.
Hearing Extraordinary Dream Logo Design Unveiled by Qiuyu Li
Qiuyu Li's latest logo design for a music-related company draws inspiration from the rich history of Chinese characters, combining cultural significance with modern visual expression.
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