Packaging
The Drum of Heaven and Earth

Packaging for Shanxi Fenyangwang Wine Industry Co., Ltd.

The packaging pays homage to historical figures and artistic works, which cleverly integrates a series of cultural elements with modern design techniques, aiming to evoke love for and thinking of traditional culture. The packaging with rich cultural significance and high emotional value improves emotional connection between consumers and the product, and offers them an enhanced interactive experience when they taste the liquor.

Chengdu Fenggu Muchuang 2024 Agency Iron Press Kit № 154724

Download Press Kit № 154724

Download Press Kit № 154724 Packaging for Shanxi Fenyangwang Wine Industry Co., Ltd. by Chengdu Fenggu Muchuang to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


The Drum of Heaven and Earth by Chengdu Fenggu Muchuang
The Drum of Heaven and Earth by Chengdu Fenggu Muchuang

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.

Packaging by Chengdu Fenggu Muchuang
Packaging by Chengdu Fenggu Muchuang

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Consult the Image Credits Section for information on photo credits.

Chengdu Fenggu Muchuang The Drum of Heaven and Earth
Chengdu Fenggu Muchuang The Drum of Heaven and Earth

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image Credits Section holds all necessary photo accreditation details.

Chengdu Fenggu Muchuang Packaging
Chengdu Fenggu Muchuang Packaging

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

Shanxi Fenyangwang Wine Industry Co   Ltd Brand Logo
Shanxi Fenyangwang Wine Industry Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. To identify photo contributors, visit the Image Credits Section.

Design Newswire
The Drum of Heaven and Earth Packaging Press Releases

Availability alert: Press releases for The Drum of Heaven and Earth in languages including English.


Press Kit
The Drum of Heaven and Earth Packaging Media Articles

We provide articles ready for publication on The Drum of Heaven and Earth, offered in several languages: English, Spanish, French, Italian, Dutch, Portuguese, Indonesian, Japanese, Turkish, Korean, Russian, Arabic (Standard), German, Chinese (Mandarin) and Hindi.


Unique Properties

The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.

Tags

Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor

Production Technology

Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.

Design Challenge

The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.

Project Duration

This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.

Operation Flow

The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.

Research

The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.

Inspiration

Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.

Project Overview

The Drum of Heaven and Earth Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Chengdu Fenggu Muchuang.

 Award Logo
Iron Recognition

Chengdu Fenggu Muchuang was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work The Drum of Heaven and Earth Packaging.

DesignPRWire
Chengdu Fenggu Muchuang Press Releases

Our press releases on Chengdu Fenggu Muchuang and their work are made freely available for press members looking to add depth to their content. Unlock 2 press releases now, directly accessible to journalists.


The Drum of Heaven and Earth Unveiled by Chengdu Fenggu Muchuang

Chengdu Fenggu Muchuang unveils "The Drum of Heaven and Earth," a packaging design inspired by historical hero Guo Ziyi and calligraphic art by Yan Zhenqing, paying homage to Chinese traditional culture.


Newsroom
Chengdu Fenggu Muchuang Newsroom

Dive into Chengdu Fenggu Muchuang Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 154724. Check out Chengdu Fenggu Muchuang's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. Currently viewing: Press Kit / Media Showcase 154724 for The Drum of Heaven and Earth. For extended content, visit Newsroom 348892.

Explore Now

White and Blue Porcelain Packaging
White and Blue Porcelain

Packaging for Shanxi Blue and White Porcelain Distillery Co., Ltd

Chengdu Fenggu Muchuang 2024 Agency Bronze
Blue Lagoon Iceland Packaging
Blue Lagoon Iceland

Packaging for K LASER Design Lab.

K Laser Design Lab. 2024 Agency Iron
Xianyan Packaging
Xianyan

Packaging for DOTONE Brand Design

Wei Sun 2023 Professional Iron
Eco Smile Packaging
Eco Smile

Packaging for Gleen

Musa Çelik 2022 Professional Iron
Buenandanza Packaging
Buenandanza

Packaging for Buenandanza

Antonio Cuenca 2022 Professional Bronze
Hightail Packaging
Hightail

Packaging for Depot Creative

Angela Spindler 2022 Professional Iron
Shacheng Laojiao Packaging
Shacheng Laojiao

Packaging for Huailai Great Wall Wine Marketing Co., Ltd

Wu yao 2023 Agency Bronze
Banquet Chinese Baijiu Packaging
Banquet Chinese Baijiu

Packaging for Guizhou Suiyuesijiu Enterprise Management Co., Ltd.

Ying Song Brand Design Co., Ltd 2024 Agency Silver
Plant Professor Packaging
Plant Professor

Packaging for Shanghai Jiashang Information Technology Co., LTD

Hangzhou Chancemate Tech Corp. 2023 Agency Bronze
Messenger Angel Packaging
Messenger Angel

Packaging for KERTIL CAM

Musa Çelik 2022 Professional Iron
Island Rain Spiked Sparkling Seltzer Packaging
Island Rain Spiked Sparkling Seltzer

Packaging for Omaha Brewing Company

Nicholas McMillan 2021 Professional Bronze
Post Herbum Packaging
Post Herbum

Packaging for Vilnius College of Technologies and Design

Kristina Asvice 2020 Academic Bronze
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Submit Design

Have your work recognized and featured globally. Submit your design today for a chance to be promoted to a wide network of journalists and media outlets.

Submit Design

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY