Packaging
Massaya

Packaging for BRANDiT.

Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.

Vicken Demirdjian - BRANDIT. 2014 Agency Iron Press Kit № 32564

Download Press Kit № 32564

Download Press Kit № 32564 Packaging for BRANDiT. by Vicken Demirdjian - BRANDIT. to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Massaya by Vicken Demirdjian   BRANDIT
Massaya by Vicken Demirdjian BRANDIT

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Consult the Image Credits Section for information on photo credits.

Packaging by Vicken Demirdjian   BRANDIT
Packaging by Vicken Demirdjian BRANDIT

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

Vicken Demirdjian   BRANDIT  Massaya
Vicken Demirdjian BRANDIT Massaya

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

Vicken Demirdjian   BRANDIT  Packaging
Vicken Demirdjian BRANDIT Packaging

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

BRANDiT Brand Logo
BRANDiT Brand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. To identify photo contributors, visit the Image Credits Section.

Design Interviews
Vicken Demirdjian - BRANDIT. Interview

Content for Journalists: We're providing an interview with Vicken Demirdjian - BRANDIT., approximately 331 words, free for editorial use. Gain access and download instantly. Access Vicken Demirdjian - BRANDIT. Interview Now.


Design Newswire
Massaya Packaging Press Releases

Our Massaya press releases are ready in languages: English, for your convenience.


Press Kit
Massaya Packaging Media Articles

Leverage our ready-to-publish articles on Massaya, offered in a range of languages: English, Spanish, Japanese, German, Dutch, Italian, Russian, Chinese (Mandarin), Hindi, French, Portuguese, Turkish, Arabic (Standard), Indonesian and Korean.


Unique Properties

Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.

Tags

WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL

Production Technology

After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.

Design Challenge

The biggest challenge was to transform the concept into a functional design.

Project Duration

Winter 2013

Operation Flow

The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.

Research

We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they produced during the Christmas season.

Inspiration

Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common feeling of heritage when you approach fine books and fine wine.

Image Credits

Vicken Demirdjian

Project Overview

Massaya Packaging has been a Iron winner in the Packaging Design award category in the year 2013 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

 Award Logo
Iron Recognition

Vicken Demirdjian - BRANDIT. was recognized with the coveted Iron A' Design Award in 2014, a testament to excellence of their work Massaya Packaging.

DesignPRWire
Vicken Demirdjian - BRANDIT. Press Releases

We provide a series of press releases on Vicken Demirdjian - BRANDIT. that journalists and press members can freely incorporate into their narratives. Available now: 1 press releases ready for immediate access by journalists.


Introducing Massaya: A Unique Reusable Wine Packaging Design

Discover the innovative Massaya wine packaging design by Vicken Demirdjian - BRANDIT, a horizontal, reusable package inspired by vintage books, perfect for wine enthusiasts.


Newsroom
Vicken Demirdjian - BRANDIT. Newsroom

Find inspiration and award-winning creativity within the Vicken Demirdjian - BRANDIT. Newsroom.

You are currently viewing Media Showcase № 32564. Visit Vicken Demirdjian - BRANDIT.'s newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are currently viewing Press Kit / Media Showcase 32564 for the Massaya, with further content available in Newsroom 134583.

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