Jo Chu

Sake Bottle for Naorai Co., Ltd.

Naorai created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shide" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, Nosigner traced the shape of a water-filled balloon created by surface tension and connoted the moment when purified water droplets drop.

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JO CHU by Eisuke Tachikawa

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Sake Bottle by Eisuke Tachikawa

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Eisuke Tachikawa JO CHU

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Eisuke Tachikawa Sake Bottle

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Eisuke Tachikawa Designer Portrait Photo

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Naorai Co Ltd Brand Logo

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Jo Chu Sake Bottle Press Releases

Discover our press releases for Jo Chu available in the following languages: English.

Jo Chu Sake Bottle Translations

Translations of Jo Chu are ready for you in an array of languages: NAORAI JOCHU PT, ནའོ་རའེ་ཇོ་ཆུ་ BO, नाओराई जोचु NE, NAORAI JOCHU NO, NAORAI JOCHU NB, NAORAI JOCHU OC, ନାଓରାଇ ଜୋଚୁ OR, نائورای جوچو PS, نائورای جوچو FA, NAORAI JOCHU PL, NAORAI JOCHU PA, NAORAI JOCHU QU, NAORAI JOCHU RO, НАОРАИ ДЗЁСЮ RU, NAORAI JOCHU SM, नाओराइ जोचु SA, NAORAI JOCHU SR, NAORAI JOCHU SN, ناؤرائي جوچو SD, නාවොරායි ජෝචු SI, NAORAI JOCHU SK, NAORAI JOCHU SL, NAORAI JOCHU SO, NAORAI JOCHU ST, NAORAI JOCHU ES, NAORAI JOCHU SU, NAORAI JOCHU SW, NAORAI JOCHU SV, NAORAI JOCHU TL, НАОРАИ ЖОЧУ TG, நவொராய் ஜோச்சு TA, NAORAI JOCHU TT, NAORAI JOCHU TE, นาโอไร โจชู TH, ናኦራይ ጆቹ TI, NAORAI JOCHU TR, NAORAI JOCHU TK, NAORAI JOCHU UK, ناؤرائی جوچو UR, ناورائى جوچۇ UG, NAORAI JOCHU UZ, NAORAI JOCHU VI, NAORAI JOCHU CY, NAORAI JOCHU FY, NAORAI JOCHU XH, נאַאָראַי דזשאָטשו YI, NAORAI JOCHU YO, NAORAI JOCHU ZU, NAORAI JOCHU EN, NAORAI JOCHU AF, NAORAI JOCHU SQ, ናኦራይ ጆቹ AM, NAORAI JOCHU AR, NAORAI JOCHU HY, নাওৰাই জ'চু AS, NAORAI JOCHU AZ, NAORAI JOCHU EU, NAORAI JOCHU BE, নাওরাই জোচু BN, NAORAI JOCHU BS, NAORAI JOCHU BG, NAORAI JOCHU MY, NAORAI JOCHU CA, NAORAI JOCHU CEB, NAORAI JOCHU NY, NAORAI JOCHU ZY, NAORAI JOCHU ZH, NAORAI JOCHU CO, NAORAI JOCHU HR, NAORAI JOCHU CS, NAORAI JOCHU DA, NAORAI JOCHU NL, NAORAI JOCHU EO, NAORAI JOCHU ET, NAORAI JOCHU FI, NAORAI JOCHU FR, NAORAI JOCHU GD, NAORAI JOCHU GL, NAORAI JOCHU KA, NAORAI JOCHU DE, NAORAI JOCHU EL, NAORAI JOCHU GN, નાઓરાઇ જોચુ GU, NAORAI JOCHU HT, NAORAI JOCHU HA, NAORAI JOCHU HAW, NAORAI JOCHU HE, NAORAI JOCHU HI, NAORAI JOCHU HMN, NAORAI JOCHU HU, NAORAI JOCHU IS, NAORAI JOCHU IG, NAORAI JOCHU ID, NAORAI JOCHU GA, NAORAI JOCHU IT, 直会焼酎 JA, NAORAI JOCHU JV, ನಾವೊರೈ ಜೋಚು KN, NAORAI JOCHU KK, ណាអូរ៉ៃ ជូឈូ KM, NAORAI JOCHU RW, 나오라이 조추 KO, NAORAI JOCHU KU, НАОРАИ ЖОЧУ KY, ນາວໄລ ໂຈຊຸ LO, NAORAI JOCHU LA, NAORAI JOCHU LV, NAORAI JOCHU LT, NAORAI JOCHU LB, NAORAI JOCHU MK, NAORAI JOCHU MG, NAORAI JOCHU MS, നവോറായ് ജോചു ML, NAORAI JOCHU MT, NAORAI JOCHU MI, NAORAI JOCHU MR, NAORAI JOCHU MN, expanding accessibility.

Jo Chu Sake Bottle Media Articles

Ready-to-feature articles on Jo Chu are available in these languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Hindi, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean and Russian, for your convenience.

Unique Properties

Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country. Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.

Design Challenge

We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.

Inspiration

We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall. We created a design identity that communicates the new possibilities of sake to the world.

Project Overview

Jo Chu Sake Bottle has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Eisuke Tachikawa.

Silver Recognition

Eisuke Tachikawa was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Jo Chu Sake Bottle.

Eisuke Tachikawa Press Releases

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Jo Chu Sake Bottle Wins Silver A' Design Award for Innovative Fusion of Tradition and Modernity

Yokohama-based designer Eisuke Tachikawa and the NOSIGNER team have been honored with the Silver A' Packaging Design Award 2024 for "Jo Chu," a sake bottle that reimagines Japanese tradition through a unique, heatless distillation process and a striking, sacred-inspired design.

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