Jo Chu

Sake Bottle for Naorai Co., Ltd.

Naorai created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shide" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, Nosigner traced the shape of a water-filled balloon created by surface tension and connoted the moment when purified water droplets drop.

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Download Press Kit № 157858 Sake Bottle for Naorai Co., Ltd. by Eisuke Tachikawa to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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JO CHU by Eisuke Tachikawa

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Sake Bottle by Eisuke Tachikawa

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Eisuke Tachikawa JO CHU

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Eisuke Tachikawa Sake Bottle

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Eisuke Tachikawa Designer Portrait Photo

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Naorai Co Ltd Brand Logo

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Unique Properties

Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country. Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.

Design Challenge

We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.

Inspiration

We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall. We created a design identity that communicates the new possibilities of sake to the world.

Project Overview

Jo Chu Sake Bottle has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Eisuke Tachikawa.

Silver Recognition

Eisuke Tachikawa was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Jo Chu Sake Bottle.

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