Jo Chu

Sake Bottle for Naorai Co., Ltd.

Naorai created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shide" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, Nosigner traced the shape of a water-filled balloon created by surface tension and connoted the moment when purified water droplets drop.

Download Press Kit № 157858

Download Press Kit № 157858 Sake Bottle for Naorai Co., Ltd. by Eisuke Tachikawa to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

JO CHU by Eisuke Tachikawa

Download 1800 Pixels JPEG Image.

Sake Bottle by Eisuke Tachikawa

Download 1800 Pixels JPEG Image.

Eisuke Tachikawa JO CHU

Download 1800 Pixels JPEG Image.

Eisuke Tachikawa Sake Bottle

Download 1800 Pixels JPEG Image.

Eisuke Tachikawa Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Naorai Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Jo Chu Sake Bottle Press Releases

Explore press materials for Jo Chu, available in languages such as English.

Unique Properties

Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country. Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.

Design Challenge

We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.

Inspiration

We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall. We created a design identity that communicates the new possibilities of sake to the world.

Project Overview

Jo Chu Sake Bottle has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Eisuke Tachikawa.

Silver Recognition

Eisuke Tachikawa was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Jo Chu Sake Bottle.

Eisuke Tachikawa Press Releases

Our press releases on Eisuke Tachikawa and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 6 press releases for journalists.

Jo Chu Sake Bottle Wins Silver A' Design Award for Innovative Fusion of Tradition and Modernity

Yokohama-based designer Eisuke Tachikawa and the NOSIGNER team have been honored with the Silver A' Packaging Design Award 2024 for "Jo Chu," a sake bottle that reimagines Japanese tradition through a unique, heatless distillation process and a striking, sacred-inspired design.

Eisuke Tachikawa Newsroom

Visit Eisuke Tachikawa Newsroom for an inside look at exceptional design and award-winning projects.