Kuniichi
Food Package for COCODORU
The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.
Download Press Kit № 101229
Download Press Kit № 101229 Food Package for COCODORU by Katsunari Shishido to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Kuniichi by Katsunari Shishido
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Food Package by Katsunari Shishido
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Katsunari Shishido Kuniichi
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Katsunari Shishido Food Package
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Katsunari Shishido Designer Portrait Photo
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COCODORUBrand Logo
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Katsunari Shishido Interview
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Kuniichi Food Package Press Releases
Availability alert: Press releases for Kuniichi in languages including English.
Kuniichi Food Package Translations
Bringing Kuniichi closer to you with translations in multiple languages: Voedselpakket AF, Paketa Ushqimore SQ, የምግብ ጥቅል AM, عبوة الطعام AR, Սննդի Փաթեթը HY, Qida Paketi AZ, Janari Pakete EU, Пакет Прадуктаў Харчавання BE, খাদ্য প্যাকেজ BN, Paket Hrane BS, Хранителен Пакет BG, အစားအစာအထုပ် MY, Un Paquet Alimentari CA, Phukusi La Chakudya NY, 食品包装 ZH, Un Pacchettu Alimentariu CO, Paket Hrane HR, Potravinový Obal CS, Madpakke DA, Voedselpakket NL, Manĝaĵpakaĵo EO, Toidupakend ET, Ruokapakkaus FI, L'emballage Alimentaire FR, O Paquete De Alimentos GL, კვების პაკეტი KA, Lebensmittelverpackung DE, Η Συσκευασία Τροφίμων EL, ફૂડ પેકેજ GU, Pake Manje HT, Kunshin Abinci HA, חבילת מזון HE, खाद्य पैकेज HI, Az Élelmiszercsomagolás HU, Paket Makanan ID, Pacáiste Bia GA, Ngwugwu Nri IG, Matarpakkning IS, Pacchetto Alimentare IT, 食品包装 JA, Paket Panganan JV, ಆಹಾರ ಪ್ಯಾಕೇಜ್ KN, Азық-Түлік Пакеті KK, កញ្ចប់អាហារ KM, Ibiryo By'ibiryo RW, Азык-Түлүк Пакети KY, 식품 포장 KO, Pakêta Xwarinê KU, Sarcina Cibus LA, Liewensmëttel Package LB, ຊຸດອາຫານ LO, Maisto Pakuotė LT, Pārtikas Iepakojums LV, Пакет За Храна MK, Fonosana Sakafo MG, Bungkusan Makanan MS, ഭക്ഷണ പാക്കേജ് ML, Pakkett Tal-Ikel MT, He Toka Kiki MI, फूड पॅकेज MR, Хүнсний Багц MN, खाना प्याकेज NE, Matpakke NO, ଖାଦ୍ୟ ପ୍ୟାକେଜ୍ OR, ਫੂਡ ਪੈਕੇਜ PA, بسته بندی مواد غذایی FA, Opakowanie Żywnościowe PL, د خواړو بسته PS, Embalagem De Alimentos PT, Pachetul Alimentar RO, Пищевой Пакет RU, فوڊ پيڪيج SD, Meaai Afifi SM, Паковање Хране SR, Tha Pasgan Bìdh GD, Package Yechikafu SN, ආහාර පැකේජය SI, Potravinový Obal SK, Paket Živil SL, Xirmooyinka Cuntada SO, Sephutheloana Sa Lijo ST, El Paquete De Alimentos ES, Pakét Dahareun SU, Kifurushi Cha Chakula SW, Matpaket SV, உணவு தொகுப்பு TA, ఆహార ప్యాకేజీ TE, Бастаи Хӯрокворӣ TG, บรรจุภัณฑ์อาหาร TH, Azyk Bukjasy TK, Ang Pakete Ng Pagkain TL, Gıda Ambalajı TR, Азык-Төлек Пакеты TT, يېمەكلىك بولىقى ئورالمىنىڭ UG, Харчовий Пакет UK, فوڈ پیکیج UR, Oziq-Ovqat To'plami UZ, Gói Thực Phẩm VI, Pecyn Bwyd CY, Itenpakket FY, Iphakheji Yokutya XH, עסנוואַרג פּאַקקאַגינג YI, Package Ounje YO, Iphakethe Lokudla ZU, 食品包裝 ZY, Ang Pakete Sa Pagkaon CEB, Ke Kīʻeke Kīʻai HAW, Pob Zaub Mov Ntim HMN, Food Package EN.
Kuniichi Food Package Media Articles
Utilize our prepared articles to feature Kuniichi, available in the languages: English, Spanish, French, Portuguese, Korean, Indonesian, Japanese, Russian, Italian, Dutch, Chinese (Mandarin), German, Turkish, Arabic (Standard) and Hindi.
Unique Properties
It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Tags
japanese, food, package, graphic, textile, pattern, illustration, colorful
Production Technology
Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Design Challenge
In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Project Duration
Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Operation Flow
The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.
Research
We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration
Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Project Overview
Kuniichi Food Package has been a Golden winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Katsunari Shishido.
Golden Recognition
Katsunari Shishido was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Kuniichi Food Package.
Katsunari Shishido Press Releases
Access a rich repository of press releases on Katsunari Shishido, offered to press and media professionals for unrestricted use in their stories. Available now: 1 press releases ready for immediate access by journalists.
Introducing Kuniichi: A Modern Twist on Traditional Japanese Food Packaging
Katsunari Shishido's Innovative Design Revitalizes Tsukudani for New Generations
Katsunari Shishido Newsroom
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