Brand Design for Eterno
He designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, he designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time.
Download Press Kit № 157869
Download Press Kit № 157869 Brand Design for Eterno by Sunghoon Kim to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
For Eterno, we offer press releases in multiple languages, including: English.
Ready-to-feature articles on Eterno are available in these languages: Hindi, English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean and Russian, for your convenience.
We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Kim Sunghoon
Eterno Brand Design has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Sunghoon Kim was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Eterno Brand Design.
We provide a series of press releases on Sunghoon Kim that journalists and press members can freely incorporate into their narratives. 7 press releases are now available for immediate access by journalists.
Eterno, a brand leading Koreaâs high-end residential culture, unveils its unique brand design inspired by the Greek Parthenon and the Golden Ratio, setting a new standard for architectural aesthetics and brand philosophy.
Access Sunghoon Kim Newsroom for exclusive insights into distinguished design and laureled projects.
Font Design for 87MM
Brand Design for EXP Brasil
Brand Design for Dodoshine
Brand Design for SunDesign Brand&design(beijing)co.ltd
Brand Design for Jing Yin Li
Brand Design for Beijing Jiaotong University
Brand Design for Lenza Lenzy Clothes Clinic
Brand Design for Meat n Beer
Brand Design for Beijing Jiaotong University
Brand Design for Beijing Jiaotong University
Brand Design for Shan Yi
Brand Design for Today Design Consultants (Shenzhen) Co., Ltd
Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.
Quick sign-up. Instant access. Elevate your reporting now.
Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.
Have your work recognized and featured globally. Submit your design today for a chance to be promoted to a wide network of journalists and media outlets.
Submit Design