Eterno
Brand Design for Eterno
He designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, he designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time.
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Download Press Kit № 157869 Brand Design for Eterno by Sunghoon Kim to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Eterno by Sunghoon Kim
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Brand Design by Sunghoon Kim
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Sunghoon Kim Eterno
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Sunghoon Kim Brand Design
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Sunghoon Kim Designer Portrait Photo
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Eterno Brand Logo
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Eterno Brand Design Press Releases
Press releases for Eterno are now accessible in these languages: English.
Eterno Brand Design Translations
Translations of Eterno are ready for you in an array of languages: Handelsmerkontwerp AF, Dizajn i Markës SQ, የብራንድ ዲዛይን AM, تصميم الهوية التجارية AR, Բրենդի դիզայն HY, ব্ৰেণ্ড ডিজাইন AS, Brend Dizaynı AZ, Marka Diseinua EU, Дызайн брэнда BE, ব্র্যান্ড ডিজাইন BN, Dizajn brenda BS, Дизайн на марка BG, ဘရန်းဒီဇိုင်း MY, Disseny de Marca CA, Disenyo sa Brand CEB, Kupanga Chizindikiro cha Bizinezi NY, 品牌設計 ZY, 品牌设计 ZH, Cuncezzione di Marca CO, Dizajn brenda HR, Brandový design CS, Branddesign DA, Merkontwerp NL, Varmarko-Dezajno EO, Brändi disain ET, Brändisuunnittelu FI, Design de Marque FR, Dealbhachadh Brannd GD, Deseño de Marca GL, ბრენდის დიზაინი KA, Markendesign DE, Σχεδιασμός Μάρκας EL, Marca Ñemoheñói GN, બ્રાન્ડ ડિઝાઇન GU, Konsepsyon Mak HT, Ƙirar Alamar Kasuwanci HA, Hoʻolālā Kūlana HAW, עיצוב מותג HE, ब्रांड डिज़ाइन HI, Kev Tsim Lub Npe Lag Luam HMN, Márkatervezés HU, Vörumerkjahönnun IS, Nhazi Akara Azụmahịa IG, Desain Brand ID, Dearadh Branda GA, Design del Brand IT, ブランドデザイン JA, Desain Brand JV, ಬ್ರಾಂಡ್ ವಿನ್ಯಾಸ KN, Бренд дизайны KK, ការរចនាម៉ាក KM, Igishushanyo cy'Ikirango RW, 브랜드 디자인 KO, دیزاینی براند KU, Брэнд Дизайны KY, ການອອກແບບແບຣນ LO, Designatio Notae LA, Zīmola dizains LV, Prekės ženklo dizainas LT, Markendesign LB, Дизајн на бренд MK, Famolavolana Marika MG, Reka Bentuk Jenama MS, ബ്രാൻഡ് ഡിസൈൻ ML, Disinn tal-Marka MT, Hoahoa Waitohu MI, ब्रँड डिझाइन MR, Брэнд дизайн MN, ब्रान्ड डिजाइन NE, Merkevaredesign NO, Merkedesign NB, Concepcion de Marca OC, ବ୍ରାଣ୍ଡ ଡିଜାଇନ୍ OR, برانډ ډیزاین PS, طراحی برند FA, Projektowanie marki PL, Design de Marca PT, ਬ੍ਰਾਂਡ ਡਿਜ਼ਾਈਨ PA, Marka Ruway QU, Design de Brand RO, Брендинг RU, Mamanu Fa'ailoga SM, ब्रांड डिज़ाइन SA, Dizajn brenda SR, Dhizaini yeChiratidzo cheBhizimisi SN, برانڊ ڊيزائن SD, සන්නාම නිර්මාණය SI, Dizajn značky SK, Oblikovanje blagovne znamke SL, Naqshadaynta Calaamadda Ganacsiga SO, Tlhamo ya Lebitso la Kgwebo ST, Diseño de Marca ES, Desain Merek SU, Usanifu wa Chapa SW, Varumärkesdesign SV, Disenyo ng Tatak TL, Тарроҳии бренд TG, பிராண்ட் வடிவமைப்பு TA, Брэнд Дизайны TT, బ్రాండ్ డిజైన్ TE, การออกแบบแบรนด์ TH, ཚོང་རྟགས་བཀོད་སྒྲིག BO, ብራንድ ዲዛይን TI, Marka Tasarımı TR, Brend Dizaýny TK, Дизайн бренду UK, برانڈ ڈیزائن UR, ماركا لايىھەلەش UG, Brend Dizayni UZ, Thiết kế Thương hiệu VI, Dylunio Brand CY, Merkûntwerp FY, Uyilo Lwephawu XH, בראַנד דיזיין YI, Uklama Lwephawu ZU, Brand Design EN, Ìṣẹ́dá Àmì-ọjà YO, expanding accessibility.
Eterno Brand Design Media Articles
Leverage our ready-to-publish articles on Eterno, offered in a range of languages: Hindi, English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean and Russian.
Unique Properties
We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Tags
ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Production Technology
Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Design Challenge
Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Project Duration
The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Operation Flow
With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Research
Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Inspiration
The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Image Credits
Kim Sunghoon
Project Overview
Eterno Brand Design has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Sunghoon Kim was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Eterno Brand Design.
Sunghoon Kim Press Releases
Our press releases on Sunghoon Kim and their work are made freely available for press members looking to add depth to their content. Press members can now immediately access 7 press releases.
Eterno: Redefining Residential Culture with Brand Design Inspired by the Golden Ratio
Eterno, a brand leading Koreaâs high-end residential culture, unveils its unique brand design inspired by the Greek Parthenon and the Golden Ratio, setting a new standard for architectural aesthetics and brand philosophy.
Sunghoon Kim Newsroom
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