87MM Ilsang
Font Design for 87MM
The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. The oblique font in Korean is the first font to be attempted in Korea. By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul (Korean Alphabet) was adjusted using this ratio. The 8 and 7 degrees angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
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87MM Ilsang by Sunghoon Kim
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Font Design by Sunghoon Kim
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Sunghoon Kim 87MM Ilsang
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Sunghoon Kim Font Design
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87MMBrand Logo
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87MM Ilsang Font Design Press Releases
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87MM Ilsang Font Design Media Articles
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Unique Properties
He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
Tags
87MM, brand font, font, design, graphic, typography
Design Challenge
By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
Project Duration
The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
Operation Flow
The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
Research
When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
Inspiration
The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
Image Credits
Kim Sunghoon
Project Overview
87MM Ilsang Font Design has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Sunghoon Kim was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work 87MM Ilsang Font Design.
Sunghoon Kim Press Releases
Numerous press releases on Sunghoon Kim and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 7 press releases for journalists.
Introducing 87MM Ilsang: A Unique Font Design by Sunghoon Kim
Renowned graphic designer Sunghoon Kim unveils 87MM Ilsang, a dedicated font for 87MM, a leading Korean fashion brand, to mark its 10th anniversary.
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