'Aeon Wallet' by AEON Financial Service Co., Ltd.: Innovation in Comprehensive Financial App

Aeon Wallet

Comprehensive Financial App for Aeon Financial Service Co., Ltd.

Aeon Wallet is a comprehensive financial service provided by Aeon Group, a massive conglomerate with 17,900 stores and 9 trillion yen in sales. It has 48.24 million credit card members and offers various financial services as an integrated company. Aeon Wallet has a simple and easy-to-understand design that anyone can use. By suggesting the essential needs according to the user's context, they are provided with a personalized experience. We have built a financial service that allows users to conveniently get the information they really need.

AEON Financial Service Co., Ltd. 2024 Agency Bronze Press Kit № 158393

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Download Press Kit № 158393 Comprehensive Financial App for Aeon Financial Service Co., Ltd. by AEON Financial Service Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Aeon Wallet by AEON Financial Service Co Ltd

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Comprehensive Financial App by AEON Financial Service Co Ltd

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AEON Financial Service Co Ltd Aeon Wallet

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. To identify photo contributors, visit the Image Credits Section.

AEON Financial Service Co Ltd Comprehensive Financial App

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Aeon Wallet Comprehensive Financial App Press Releases

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Aeon Wallet Comprehensive Financial App Media Articles

Ready for your features: articles on Aeon Wallet in various languages, including English, Spanish, French, Italian, Chinese (Mandarin), Portuguese, Indonesian, Japanese, Turkish, Korean, Russian, Dutch, German, Hindi and Arabic (Standard).

Unique Properties

Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.

Production Technology

The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.

Design Challenge

In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.

Project Duration

Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.

Operation Flow

We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.

Research

Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.

Inspiration

We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.

Image Credits

Project Overview

Aeon Wallet Comprehensive Financial App has been a Bronze winner in the Mobile Technologies, Applications and Software Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

AEON Financial Service Co., Ltd. was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Aeon Wallet Comprehensive Financial App.

AEON Financial Service Co., Ltd. Press Releases

Media members, dive into our press releases on AEON Financial Service Co., Ltd.'s work, ready for you to use and enhance your journalistic content. Immediate access is granted to 1 press releases for all journalists.

Aeon Wallet Redefines Financial App Experience with User-Centric Design

AEON Financial Service Co., Ltd. introduces Aeon Wallet, a comprehensive financial app, designed to cater to individual user needs, offering a personalized and user-friendly experience. Tokyo, Japan - September 2023.

AEON Financial Service Co., Ltd. Newsroom

Dive into AEON Financial Service Co., Ltd. Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 158393. Dive into AEON Financial Service Co., Ltd.'s newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are exploring Press Kit / Media Showcase 158393 for Aeon Wallet. More resources can be found in Newsroom 353122.