Packaging
Xilin Gol Cheese

Packaging for Xilin Gol League Brand Building Promotion Centre

Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed natural purity, the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression. May each of your cheese experiences be a journey through the pristine landscapes and cultures of Xilin Gol.

Chenghua Li 2024 Agency Iron Press Kit № 158922

Download Press Kit № 158922

Download Press Kit № 158922 Packaging for Xilin Gol League Brand Building Promotion Centre by Chenghua Li to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Xilin Gol Cheese by Chenghua Li
Xilin Gol Cheese by Chenghua Li

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Please check the Image Credits Section for photo acknowledgements.

Packaging by Chenghua Li
Packaging by Chenghua Li

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Chenghua Li Xilin Gol Cheese
Chenghua Li Xilin Gol Cheese

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Chenghua Li Packaging
Chenghua Li Packaging

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Xilin Gol League Brand Building Promotion CentreBrand Logo
Xilin Gol League Brand Building Promotion CentreBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Details on photo contributions are located in the Image Credits Section.

Chenghua Li Corporate Logo
Chenghua Li Corporate Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Design Newswire
Xilin Gol Cheese Packaging Press Releases

Press resources for Xilin Gol Cheese are offered in several languages: English.


Press Kit
Xilin Gol Cheese Packaging Media Articles

Access our collection of Xilin Gol Cheese articles, ready for use and offered in languages: English, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean, Russian, Spanish and Hindi.


Unique Properties

Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.

Tags

Cheese, Food, Packaging Design, Branding, Products

Production Technology

Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.

Design Challenge

How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.

Project Duration

The project was completed in Hangzhou, China, on October 10, 2023.

Operation Flow

The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.

Research

Interpersonal Design Theory, Anthropomorphic Design

Inspiration

Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.

Image Credits

Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023. Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023. Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023. Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023. Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.

Project Overview

Xilin Gol Cheese Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

 Award Logo
Iron Recognition

Chenghua Li was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Xilin Gol Cheese Packaging.

DesignPRWire
Chenghua Li Press Releases

Media members, dive into our press releases on Chenghua Li's work, ready for you to use and enhance your journalistic content. Instantly access 1 press releases, available exclusively for journalists.


Xilin Gol Cheese Packaging: A Blend of Mongolian Culture and Modern Art

Xilin Gol Cheese Packaging draws inspiration from Mongolian culture, green grasslands, and folk customs, incorporating elements such as the Mongolian yurt shape, language, pattern art, and rock paintings. The design embodies the pristine beauty of the grassland, providing a healthy and delicious treat.


Newsroom
Chenghua Li Newsroom

Discover outstanding design and award-winning initiatives in the Chenghua Li Newsroom.

You are currently viewing Media Showcase № 158922. Access Chenghua Li's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. This is Press Kit / Media Showcase 158922 featuring the Xilin Gol Cheese. For more in-depth materials, see Newsroom 351129.

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