Brand Identity
Atb

Brand Identity for Shenzhen Chushan Design Culture Group Co., Ltd.

The brand name Atb, representing All The Best, draws inspiration from a gorilla for its logo. To evoke feelings of safety and technology, the concept merges the gorilla with futuristic elements, creating a dual attribute gorilla totem. Addressing packaging needs across three categories: high end, trendy, and regular. The design incorporates a gorilla troop concept as visual anchors. These serve to maintain a consistent brand tone while introducing distinct stylistic attributes for each product category. The brand is committed to conveying concepts of safety, reliability, and cutting-edge.

Menghao Zeng 2024 Agency Bronze Press Kit № 159833

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Atb by Menghao Zeng
Atb by Menghao Zeng

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image attributions can be found in the Image Credits Section.

Brand Identity by Menghao Zeng
Brand Identity by Menghao Zeng

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Menghao Zeng Atb
Menghao Zeng Atb

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Photo credits are listed in the Image Credits Section.

Menghao Zeng Brand Identity
Menghao Zeng Brand Identity

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

Shenzhen Chushan Design Culture Group Co   Ltd Brand Logo
Shenzhen Chushan Design Culture Group Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Menghao Zeng Corporate Logo
Menghao Zeng Corporate Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Consult the Image Credits Section for information on photo credits.

Design Newswire
Atb Brand Identity Press Releases

Discover our press releases for Atb available in the following languages: English.


Press Kit
Atb Brand Identity Media Articles

Our Atb articles are prepped and available in these languages: Indonesian, Italian, Dutch, Spanish, Portuguese, French, Chinese (Mandarin), Arabic (Standard), German, Japanese, Russian, Hindi, English, Turkish and Korean, ready for your use.


Unique Properties

The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.

Tags

Brand design, logo design, brand identity, fashion brand, geometric art, IP

Production Technology

Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.

Design Challenge

The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values. As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.

Project Duration

The project commenced in June 2023 in Shenzhen and was successfully completed in December

Operation Flow

By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.

Research

ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.

Inspiration

Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.

Image Credits

Chushan Design

Project Overview

Atb Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

Menghao Zeng was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Atb Brand Identity.

DesignPRWire
Menghao Zeng Press Releases

For journalists seeking engaging content: Explore our press releases featuring Menghao Zeng's work, freely available for incorporation into your stories. Available now: 9 press releases ready for immediate access by journalists.


Introducing the Innovative Brand Identity "Atb" by Menghao Zeng

Menghao Zeng Unveils "Atb" - A Groundbreaking Brand Identity Project


Newsroom
Menghao Zeng Newsroom

Discover outstanding design and award-winning initiatives in the Menghao Zeng Newsroom.

You are currently viewing Media Showcase № 159833. For a full overview of Menghao Zeng's accomplishments and media resources, Menghao Zeng's newsroom is the place to be, offering direct access to a range of materials. Welcome to Press Kit / Media Showcase 159833 on Atb. Discover additional content in Newsroom 335258.

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