What Next
Brand Identity for Zero Bureau
Final visual outcome is reached by taking a symbol and turning it into a question mark by placing it on a smaller square below (an extracted 1/4 piece of a big square above it) and putting it on a tipping point while remaining in balance, creating a visual sensation of tension with a minimal rearrangement of elements. What Next logo, as well as the name, are in a way an oxymoron, a question and an answer both at once, creating friction. On its own, logo-sign is a simple, deliberate imperfection and a straight-forward communication vessel, striving to create a lot with little effort invested.
Download Press Kit № 164675
Download Press Kit № 164675 Brand Identity for Zero Bureau by Marko Stanojevic to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
What Next by Marko Stanojevic
Download 1800 Pixels JPEG Image.
Brand Identity by Marko Stanojevic
Download 1800 Pixels JPEG Image.
Marko Stanojevic What Next
Download 1800 Pixels JPEG Image.
Marko Stanojevic Brand Identity
Download 1800 Pixels JPEG Image.
Marko Stanojevic Designer Portrait Photo
Download 1800 Pixels JPEG Image.
Zero BureauBrand Logo
Download 1800 Pixels JPEG Image.
What Next Brand Identity Press Releases
For What Next, find press releases in a variety of languages: English.
What Next Brand Identity Translations
Excited to make What Next accessible in many languages through our translations: Brand Identity EN, Merkidentiteit AF, Identitet i Markës SQ, የብራንድ ማንነት AM, ব্ৰেণ্ড পৰিচয় AS, Brend Kimliyi AZ, ব্র্যান্ড পরিচয় BN, Фирмена идентичност BG, Identitat de Marca CA, အမှတ်တံဆိပ်ဒီဇိုင်း MY, Pagkaila sa Tatak CEB, Chizindikiritso cha Malonda NY, 品牌形象設計 ZY, 品牌识别 ZH, Identità di Marca CO, Brendovni identitet HR, Identita značky CS, Brandidentitet DA, Merkidentiteit NL, Marka Identeco EO, Brändi identiteet ET, Brändi-identiteetti FI, Identité de Marque FR, Dearbh-aithne Branda GD, Identidade de Marca GL, ბრენდის იდენტობა KA, Markenidentität DE, Ταυτότητα Μάρκας EL, Marca Jeheára GN, બ્રાન્ડ આઇડેન્ટિટી GU, Idantite Mak HT, Alamar Kamfani HA, Hōʻailona Pūnaewele Oihana HAW, זהות מותג HE, ब्रांड आइडेंटिटी HI, Tus Cim Qhia Hom Lag Luam HMN, Márkaidentitás HU, Vörumerkjaauðkenni IS, Njirimara Akara IG, Identitas Merek ID, Féiniúlacht Bhranda GA, Identità di Marca IT, ブランドアイデンティティ JA, Identitas Merek JV, ಬ್ರಾಂಡ್ ಗುರುತು KN, Брендтік Идентификация KK, អត្តសញ្ញាណម៉ាក KM, Ikiranga cy'Ikigo RW, 브랜드 아이덴티티 KO, ناسنامەی براند KU, Бренд Идентификациясы KY, Identitas Notae LA, ອັດຕະລັກສະນະຍີ່ຫໍ້ LO, Zīmola identitāte LV, Prekės ženklo identitetas LT, Mark-Identitéit LB, Идентитет на брендот MK, Famantarana ny Marika MG, Identiti Jenama MS, ബ്രാൻഡ് ഐഡന്റിറ്റി ML, Identità tal-Marka MT, Tuakiri Waitohu MI, ब्रँड आयडेंटिटी MR, Брэндийн Дүр Төрх MN, ब्रान्ड पहिचान NE, Merkevareidentitet NO, Merkeidentitet NB, Identitat de Marca OC, ବ୍ରାଣ୍ଡ ପରିଚୟ OR, د برانډ هویت PS, هویت برند FA, Identyfikacja wizualna PL, Identidade de Marca PT, ਬ੍ਰਾਂਡ ਪਛਾਣ PA, Marca Kay Riqsichikuy QU, Identitate de Brand RO, Фирменный стиль RU, Vizuelni identitet SR, Blagovna identiteta SL, Varumärkesidentitet SV, Pagkakakilanlan ng Brand TL, Ҳувияти бренд TG, பிராண்ட் அடையாளம் TA, Бренд Идентификациясе TT, బ్రాండ్ గుర్తింపు TE, อัตลักษณ์แบรนด์ TH, ማንነት ብራንድ TI, ཚོང་མཚོན་ངོ་བོ། BO, Marka Kimliği TR, Брендова ідентичність UK, برانڈ شناخت UR, ماركا ھۆۋىيىتى UG, Brend identifikatsiyasi UZ, Brend şahsyýeti TK, Nhận Diện Thương Hiệu VI, Hunaniaeth Brand CY, Merkidentiteit FY, Isazisi seBhrendi XH, בראַנד אידענטיטעט YI, Ìdánimọ̀ Àmì-iṣọ́wọ́ YO, Isazisi Sebhrendi ZU.
What Next Brand Identity Media Articles
Ready for your features: articles on What Next in various languages, including Turkish, Indonesian, Dutch, Italian, English, Russian, Japanese, Portuguese, Chinese (Mandarin), French, Korean, Arabic (Standard), Hindi, German and Spanish.
Unique Properties
Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Tags
Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology
It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge
Breathing life into a business consultancy and giving it an emotional layer.
Project Duration
Designed in late 2023.
Research
Analysis of peer institutions and companies.
Inspiration
What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Image Credits
Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.
Project Overview
What Next Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Marko Stanojevic was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work What Next Brand Identity.
Marko Stanojevic Press Releases
Journalists and media members can enrich their content with our press releases on Marko Stanojevic, available for free use. Now available: Immediate access to 3 press releases for journalists.
Marko Stanojevic's "What Next" Brand Identity Wins Silver at 2025 A' Design Awards
The "What Next" brand identity, designed by Marko Stanojevic in Hong Kong, has been honored with the Silver A' Graphics, Illustration and Visual Communication Design Award for 2025, recognizing its innovative approach to visual storytelling and branding for business consultancy.
Marko Stanojevic Newsroom
Access Marko Stanojevic Newsroom for exclusive insights into distinguished design and laureled projects.
