What Next
Brand Identity for Zero Bureau
Final visual outcome is reached by taking a symbol and turning it into a question mark by placing it on a smaller square below (an extracted 1/4 piece of a big square above it) and putting it on a tipping point while remaining in balance, creating a visual sensation of tension with a minimal rearrangement of elements. What Next logo, as well as the name, are in a way an oxymoron, a question and an answer both at once, creating friction. On its own, logo-sign is a simple, deliberate imperfection and a straight-forward communication vessel, striving to create a lot with little effort invested.
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What Next by Marko Stanojevic
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Brand Identity by Marko Stanojevic
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Marko Stanojevic What Next
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Marko Stanojevic Brand Identity
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Marko Stanojevic Designer Portrait Photo
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Zero BureauBrand Logo
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Unique Properties
Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Tags
Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology
It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge
Breathing life into a business consultancy and giving it an emotional layer.
Project Duration
Designed in late 2023.
Research
Analysis of peer institutions and companies.
Inspiration
What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Image Credits
Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.
Project Overview
What Next Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Marko Stanojevic was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work What Next Brand Identity.
Marko Stanojevic Press Releases
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Marko Stanojevic Newsroom
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