Easygo
Corporate Identity for Chengdu Mifang Culture Communication Co.,Ltd
The design integrates the directional meanings of the Chinese characters for up and down into a visual language that transcends linguistic boundaries. By emphasizing intuitive functionality through concise and culturally embedded forms, the design communicates effectively across different user groups. Its clear structure, vibrant tone, and playful interaction reflect thoughtful attention to usability and visual storytelling. Through symbolic representation and minimal aesthetics, the design delivers a distinctive and engaging user experience.
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Easygo by Xingyue Deng
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Corporate Identity by Xingyue Deng
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Xingyue Deng Easygo
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Xingyue Deng Corporate Identity
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Xingyue Deng Designer Portrait Photo
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Chengdu Mifang Culture Communication Co LtdBrand Logo
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Xingyue Deng Interview
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Easygo Corporate Identity Press Releases
Explore press materials for Easygo, available in languages such as English.
Easygo Corporate Identity Translations
Excited to make Easygo accessible in many languages through our translations: ཚོགས་སྡེའི་ངོ་རྟགས། BO, Corporate Identity EN, 企业形象识别 ZH, Identidad Corporativa ES, Identidade Corporativa PT, Корпоративная идентичность RU, Unternehmensidentität DE, Korporatiewe Identiteit AF, Identitet Korporativ SQ, የድርጅት መለያ AM, الهوية المؤسسية AR, Կորպորատիվ ինքնություն HY, কৰ্প'ৰেট পৰিচয় AS, Korporativ Kimlik AZ, Identitate Korporatiboa EU, Карпаратыўная ідэнтычнасць BE, কর্পোরেট পরিচয় BN, Korporativni identitet BS, Корпоративна идентичност BG, ကော်ပိုရိတ်အထောက်အထား MY, Identitat Corporativa CA, Identidad Korporatibo CEB, Chizindikiro cha Kampani NY, 企業識別 ZY, Identità Corporativa CO, Korporativni identitet HR, Firemní identita CS, Virksomhedsidentitet DA, Huisstijl NL, Korporacia Identeco EO, Korporatiivne identiteet ET, Yritysidentiteetti FI, Identité Corporative FR, Dearbh-aithne Chorporra GD, Identidade Corporativa GL, კორპორატიული იდენტობა KA, Εταιρική Ταυτότητα EL, Mba'apo Reratee GN, કોર્પોરેટ ઓળખ GU, Idantite Kòporatif HT, Tambarin Kamfani HA, Hōʻailona ʻOihana HAW, זהות ארגונית HE, कॉर्पोरेट पहचान HI, Tus Yam Ntxwv Koom Haum HMN, Vállalati arculat HU, Fyrirtækjaímynd IS, Njirimara Ụlọ Ọrụ IG, Identitas Korporat ID, Féiniúlacht Chorparáideach GA, Identità Aziendale IT, コーポレートアイデンティティ JA, Identitas Korporat JV, ಕಾರ್ಪೊರೇಟ್ ಗುರುತು KN, Корпоративтік бірегейлік KK, អត្តសញ្ញាណសាជីវកម្ម KM, Umwirondoro w'Ikigo RW, 기업 아이덴티티 KO, هەویەتی کۆرپۆرەیت KU, Корпоративдик Инсандык KY, ເອກະລັກອົງກອນ LO, Identitas Corporativa LA, Korporatīvā identitāte LV, Įmonės tapatybė LT, Korporativ Identitéit LB, Корпоративен Идентитет MK, Famantarana ny Orinasa MG, Identiti Korporat MS, കോർപ്പറേറ്റ് ഐഡന്റിറ്റി ML, Identità Korporattiva MT, Tuakiri Umanga MI, संस्थाकीय ओळख MR, Байгууллагын дүр төрх MN, कर्पोरेट पहिचान NE, Bedriftsidentitet NO, Visuell identitet NB, Identitat Corporativa OC, କର୍ପୋରେଟ୍ ପରିଚୟ OR, موسساتي پېژندنه PS, هویت بصری شرکتی FA, Tożsamość Korporacyjna PL, ਕਾਰਪੋਰੇਟ ਪਛਾਣ PA, Tantanakuy Kay Riqsichiy QU, Identitate Corporativă RO, Fa'asinomaga Pisinisi SM, संस्था-स्वरूपम् SA, Korporativni identitet SR, Kuzivikanwa kweKambani SN, ڪارپوريٽ سڃاڻپ SD, ආයතනික අනන්යතාවය SI, Firemná identita SK, Korporativna identiteta SL, Aqoonsiga Shirkadda SO, Boitsebiso ba Mokgatlo ST, Identitas Korporat SU, Utambulisho wa Kibiashara SW, Företagsidentitet SV, Pagkakakilanlan ng Korporasyon TL, Ҳувияти корпоративӣ TG, நிறுவன அடையாளம் TA, Корпоратив Идентификация TT, కార్పొరేట్ గుర్తింపు TE, เอกลักษณ์องค์กร TH, ናይ ትካል መንነት TI, Kurumsal Kimlik TR, Korporativ şahsyýet TK, Корпоративна ідентичність UK, کارپوریٹ شناخت UR, كورپوراتىپ كىملىك UG, Korporativ identifikatsiya UZ, Nhận Diện Thương Hiệu VI, Hunaniaeth Gorfforaethol CY, Bedriuwsidentiteit FY, Isazisi Seshishini XH, קאָרפּאָראַטיווע אידענטיטעט YI, Ìdánimọ̀ Ilé-iṣẹ́ YO, Isazisi Sebhizinisi ZU.
Easygo Corporate Identity Media Articles
Our Easygo articles are prepped and available in these languages: Turkish, Indonesian, Dutch, Italian, English, Russian, Japanese, Portuguese, Chinese (Mandarin), French, Korean, Arabic (Standard), Hindi, German and Spanish, ready for your use.
Unique Properties
The idea was inspired by the Chinese characters 'Up' and 'Down', which serve as both characters and arrows representing upward and downward movements. Additionally, the concept of a 'circle' symbolizes vitality. We ingeniously blend the intrinsic meanings of 'up' and 'down' with their visual representations, thereby breaking the boundaries of language. Our goal is to emphasize the product's functionality and convey the brand's concept directly.
Tags
Brand, elevator, sustainable development
Production Technology
In terms of product manufacturing, we use highly efficient materials, with the motor having a lifespan of up to 100,000 hours and minimal electricity consumption, reducing energy usage. We prioritize reducing carbon footprint, employing environmentally friendly production processes and adhering to the principles of circular economy to minimize waste generation. As for packaging, we consistently strive to utilize eco-friendly kraft paper materials, reducing environmental pollution from single-use packaging while still conveying the brand's tone.
Design Challenge
Our design approach takes into account that elevator purchasers are often young people, but the ultimate users are elderly individuals. Therefore, we adopt a balanced design philosophy that aligns layout and graphics, satisfying the aesthetic preferences of modern young people while also providing elderly users with a more intuitive understanding of the brand's product functionality, simplicity, and sense of safety.
Project Duration
The project commenced its development in Chengdu, China, in January 2020 and was launched in Chengdu and Beijing in April 2023. It was exhibited at the Hong Kong Design Summit in March 2024.
Operation Flow
In the Asian market, we've observed that similar products are typically installed on walls of villas, clinics, and some subway stations. They operate on a single track, allowing only one person to ride at a time, and are priced high with numerous property condition restrictions. As for our product, we've innovatively utilized stainless steel dual tracks on the upper side and cement dual tracks on the lower side within corridors. With a load capacity of 150kg, it accommodates either two passengers simultaneously or one passenger with luggage. Featuring a hook-type design for easy removal, it takes up no space in the corridor.
Research
We direct all our efforts to address the needs of the elder adults who find it difficult to trudge up and down the stairs in older walk-up buildings in Asia where it is not possible to be retrofitted with an external elevator. Our design approach has considered that the elevator buyers tend to be young people, while the ultimate users are the elderly. Therefore, we adopt a balanced design concept to match layout and graphics and break language barriers to convey a sense of simplicity, directness, and authenticity in our visual identity.
Inspiration
Easygo focuses on elevator innovation, striving to meet the needs of elderly individuals who struggle with stairs in older walk-up buildings across Asia, where external elevators cannot be installed. Due to generational issues, some elderly individuals may be non-literate, hence we aim to convey clear and concise messages through our brand's visual identity, eliminating language barriers and benefiting all elderly individuals.
Project Overview
Easygo Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Xingyue Deng.
Bronze Recognition
Xingyue Deng was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Easygo Corporate Identity.
Xingyue Deng Press Releases
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Easygo Corporate Identity Wins Bronze at A' Design Award for Innovative, Inclusive Elevator Branding
Xingyue Deng's Easygo corporate identity, designed to break language barriers and improve accessibility for elderly residents in Asian walk-up buildings, has been awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication for 2025. Developed in Chengdu and showcased at the Hong Kong Design Summit, Easygo's visual system uses intuitive symbols to communicate elevator functionality to all users.
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