R Gate Emblem
Corporate Identity for Riiid Inc.
Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
Download Press Kit № 120723
Download Press Kit № 120723 Corporate Identity for Riiid Inc. by Riiid Inc. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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R Gate Emblem by Riiid Inc
Download 1800 Pixels JPEG Image.
Corporate Identity by Riiid Inc
Download 1800 Pixels JPEG Image.
Riiid Inc R Gate Emblem
Download 1800 Pixels JPEG Image.
Riiid Inc Corporate Identity
Download 1800 Pixels JPEG Image.
Riiid Inc Brand Logo
Download 1800 Pixels JPEG Image.
R Gate Emblem Corporate Identity Press Releases
For R Gate Emblem, we offer press releases in multiple languages, including: English.
R Gate Emblem Corporate Identity Media Articles
Leverage our ready-to-publish articles on R Gate Emblem, offered in a range of languages: English, Spanish, Italian, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), German, French, Portuguese, Hindi, Dutch, Turkish and Arabic (Standard).
Unique Properties
An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
Tags
AI, AI Ed, Education, Branding, CI
Production Technology
With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
Design Challenge
As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
Project Duration
The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
Operation Flow
CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
Research
Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
Inspiration
Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
Project Overview
R Gate Emblem Corporate Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Riiid Inc..
Silver Recognition
Riiid Inc. was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work R Gate Emblem Corporate Identity.
Riiid Inc. Press Releases
Explore the world of Riiid Inc. through our press releases, designed for media members to use freely and enrich your content. Available now: 1 press releases ready for immediate access by journalists.
Riiid Inc. Unveils R Gate Emblem for New Corporate Identity
Riiid Inc. introduces the R Gate Emblem, a visual metaphor of a bridge portal, as part of its new corporate identity, symbolizing the company's dedication to transforming education and embracing individual differences.
Riiid Inc. Newsroom
Explore Riiid Inc. Newsroom to uncover award-winning design projects and more.
