AI By Your Side

Generative Digital Persona Creation for Baidu Online Network Technology (Beijing) Co., Ltd.

The inspiration behind AI by Your Side stems from the designers contemplation on family, kinship, and life. They are delving into the intersection of digital and emotion, pioneering the introduction of generative conversational digital personas in the industry. The system has the capability to create highly realistic digital personas in the virtual world, tailored to users' own appearance and voice, facilitating interaction. This innovation not only advances the fusion of artificial intelligence with virtual imagery but also offers users a fresh, highly personalized interactive experience.

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AI by Your Side by Yujie Shi Yong Zhang Chen Cao

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Generative Digital Persona Creation by Yujie Shi Yong Zhang Chen Cao

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Yujie Shi Yong Zhang Chen Cao AI by Your Side

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Yujie Shi Yong Zhang Chen Cao Generative Digital Persona Creation

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Unique Properties

Designers are delving into the intersection of digital and emotion, pioneering the introduction of generative conversational digital personas in the industry. The system has the capability to create highly realistic digital personas in the virtual world, tailored to users'own appearance and voice, facilitating interaction. This innovation not only advances the fusion of artificial intelligence with virtual imagery but also offers users a fresh, highly personalized interactive experience. Utilizing generative AI technology, users can simply upload a single photo, allowing the system to generate a conversational video avatar. This avatar possesses a striking resemblance to real individuals in appearance, personality, and behavior. Capable of swiftly generating diverse content tailored to user needs and scenarios, it continuously improves quality and efficiency through ongoing learning and optimization, providing users with emotional support and companionship.

Tags

Scenario-Driven Dynamic Content, Adaptive Learning & Optimization, Emotional Companionship Engine, Intuitive Smart Interaction

Production Technology

Warm tones are often employed to evoke a sense of sunlight, warmth, vitality, and passion, conveying emotions such as love, enthusiasm, energy, happiness, and hope. By crafting the product interface in warm and bright tones, designers aim to imbue users with warmth and delight during their product experience, fostering a sense of understanding and care within our product ecosystem. Centered around user needs, We've designed an interface that is both sleek and user-friendly, simplifying the user experience. By integrating voice commands, animated guidance, and intelligent recognition technology, they have reduced the learning curve, allowing users to effortlessly navigate and utilize the products.

Project Duration

AI by Your Side started in April 2023 in China and finished in August 2024 in Beijing.

Inspiration

The inspiration behind AI by Your Side stems from people contemplation on family, kinship, and life. In 21st-century China, the rapid socio-economic development coupled with the intensifying trend of an aging population has significantly altered family structures and lifestyles. Young people are moving away from their hometowns for work or pursuing their dreams and personal growth through studying abroad, leaving an increasing number of elderly and children behind. Through this platform, the designers aim to allow left-behind elderly and children to feel the warmth of home and the strength of companionship in the little moments of life, while also raising awareness about the significance of being there for one another, cherishing every moment spent with loved ones.

Project Overview

AI By Your Side Generative Digital Persona Creation has been a Bronze winner in the Mobile Technologies, Applications and Software Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Yujie Shi,Yong Zhang,Chen Cao.

Bronze Recognition

Yujie Shi,Yong Zhang,Chen Cao was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work AI By Your Side Generative Digital Persona Creation.

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