Fuhai Energy

Visual Identity System for Guangzhou ACE Renovation Design Engineering Co., Ltd

Fuhai Energy's new visual identity is a modern, minimalist design that embodies the company's innovative spirit and commitment to clean energy. The logo, with its irregular shapes and handwritten font, represents Fuhai's dynamic approach and vision for a green future. Applied across various media, it enhances brand recognition and conveys values of unity and environmental stewardship. This design marks Fuhai's stride towards a sustainable future, resonating with eco-conscious consumers and contributing to the clean energy movement.

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Fuhai Energy by Shuxia Pang

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Visual Identity System by Shuxia Pang

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Shuxia Pang Fuhai Energy

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Shuxia Pang Visual Identity System

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Guangzhou ACE Renovation Design Engineering Co LtdBrand Logo

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Unique Properties

Fuhai Energy's VI design, with its minimalist, modern style and core environmental concept, not only enhances the brand's market recognition but also conveys the company's mission and values. This design contributes significantly to the promotion of clean energy and sustainable development, showcasing the brand's unique charm and social responsibility. The Fuhai Energy Visual Identity System Design is poised to achieve outstanding success in both the design field and the market. The Fuhai Energy Visual Identity System (VI design) aims to convey the brand's positioning of "daring to break through" and its role as a clean energy company promoting sustainable development. The design features a minimalist modern style, combining irregular geometric shapes and handwritten fonts to reflect the brand's innovative spirit and environmental responsibility.

Tags

Minimalist, Modern, Branding, Innovation, Green Energy

Production Technology

The logo of Fuhai Energy is composed of irregular geometric shapes and handwritten fonts, symbolizing the brand's spirit, corporate achievements, and a green future. The logo represents the three forms of "Fuhai" spirit, capability, and future, combining the blue-green of the sea and the youthful, breakthrough nature of the handwritten font, signifying unity, cooperation, and win-win outcomes. The design discards complex details, adopting a modern minimalist style to create a professional and reliable brand image. Blue and green, reflecting the sea and clean energy attributes, with the white handwritten abbreviation "F·Hai" and a light spot in the upper right corner symbolizing infinite possibilities. The VI design is widely applied in online promotions, offline promotional materials (such as product packaging, posters, etc.), and gas station buildings to enhance brand recognition with a unified image.

Design Challenge

Innovation from Scratch: 1. The design process involved collecting and integrating the client's various opinions and visions, understanding the client's deep desires, and creating an innovative design that meets the client's expectations while distinguishing itself from traditional energy industry designs. 2. By using elements like graphics, colors, and fonts, the design visually reflects the company's industry attributes, culture, and development vision, making it easier for users to understand and perceive the company's characteristics. Key Problems Solved: 1. Market Recognition: - By using irregular geometric shapes, fresh colors, and unique handwritten fonts, the design helps the brand stand out in the market, enabling consumers to quickly identify and remember it. 2. Brand Values Transmission: - The design conveys Fuhai's values of not fearing challenges, the spirit of united development, and the pursuit of environmental protection, forming an emotional connection with consumers. 3. Image Consistency: - Ensures the company maintains a consistent image across different channels, enhancing the stability and reliability of the brand image, thus increasing consumer trust.

Project Duration

The project started in September 2022 in Guangzhou and finished in January 2023 in Guangzhou.

Operation Flow

Through this VI design, Fuhai demonstrates its commitment to environmental protection, establishing a good corporate social responsibility image and promoting the development of the clean energy industry.

Research

This design research focuses on creating an innovative VI design. The objective is to enhance user engagement and product appeal. We employed a mixed-methods approach, combining qualitative focus groups and quantitative surveys. Data was collected using eye-tracking software and shelf placement tests with 50 participants. Results show increased visual appeal and customer interest. Insights reveal potential for higher sales and brand loyalty. This research impacts business by improving product visibility, benefits society by promoting eco-friendly materials, and advances design by setting new packaging standards.

Inspiration

The greatest blessing of the Earth is a green, vibrant future, embodying Fuhai's mission of "Fuhai for the world." Bohai Bay, where the company is located, contains the industrial core of the company, and the designer takes the waves as the design inspiration. Waves represent the spirit of struggle and breakthrough, reflecting the brand's positioning of "courageous breakthrough".

Project Overview

Fuhai Energy Visual Identity System has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Shuxia Pang.

Iron Recognition

Shuxia Pang was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Fuhai Energy Visual Identity System.

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