Visual Identity
Ranger

Visual Identity for Yunnan Tech & Besiness University

The design compares hotel visitors to rangers. In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact so that every traveler can experience the Ranger. Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.

WEIWEI ZHANG 2023 Collaboration Iron Press Kit № 150972

Download Press Kit № 150972

Download Press Kit № 150972 Visual Identity for Yunnan Tech & Besiness University by WEIWEI ZHANG to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Ranger by WEIWEI ZHANG
Ranger by WEIWEI ZHANG

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Visual Identity by WEIWEI ZHANG
Visual Identity by WEIWEI ZHANG

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

WEIWEI ZHANG Ranger
WEIWEI ZHANG Ranger

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For attribution details, see the Image Credits Section.

WEIWEI ZHANG Visual Identity
WEIWEI ZHANG Visual Identity

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Yunnan Tech  amp  Besiness UniversityBrand Logo
Yunnan Tech amp Besiness UniversityBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image attributions can be found in the Image Credits Section.

Design Newswire
Ranger Visual Identity Press Releases

For Ranger, find press releases in a variety of languages: English.


Press Kit
Ranger Visual Identity Media Articles

Our Ranger articles are prepped and available in these languages: Dutch, Japanese, Hindi, Indonesian, Spanish, Italian, German, French, Portuguese, Turkish, Korean, Arabic (Standard), Russian, English and Chinese (Mandarin), ready for your use.


Unique Properties

Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.

Tags

Ranger, Hotel, Visual Identity, Young man, Traveller

Production Technology

The product mainly adopts laser hot stamping process.

Design Challenge

The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.

Project Duration

The project started in May 2022 in Kunming and finished in July 2022 in Kunming

Operation Flow

The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.

Research

Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.

Inspiration

The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.

Project Overview

Ranger Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit WEIWEI ZHANG.

 Award Logo
Iron Recognition

WEIWEI ZHANG was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Ranger Visual Identity.

DesignPRWire
WEIWEI ZHANG Press Releases

Numerous press releases on WEIWEI ZHANG and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 7 press releases for journalists.


Ranger Hotel Unveils New Visual Identity Designed by WEIWEI ZHANG

WEIWEI ZHANG introduces a unique visual identity for Ranger Hotel, aimed at young travelers, combining fantasy inspiration with modern luxury.


Newsroom
WEIWEI ZHANG Newsroom

Visit WEIWEI ZHANG Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 150972. For a full overview of WEIWEI ZHANG's accomplishments and media resources, WEIWEI ZHANG's newsroom is the place to be, offering direct access to a range of materials. This is Press Kit / Media Showcase 150972 featuring the Ranger. For more in-depth materials, see Newsroom 150877.

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