Ranger

Visual Identity for Yunnan Tech & Besiness University

The design compares hotel visitors to rangers. In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact so that every traveler can experience the Ranger. Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.

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Ranger by WEIWEI ZHANG

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Visual Identity by WEIWEI ZHANG

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WEIWEI ZHANG Ranger

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WEIWEI ZHANG Visual Identity

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Yunnan Tech amp Besiness UniversityBrand Logo

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Ranger Visual Identity Press Releases

Explore press materials for Ranger, available in languages such as English.

Ranger Visual Identity Media Articles

Utilize our prepared articles to feature Ranger, available in the languages: Dutch, Japanese, Hindi, Indonesian, Spanish, Italian, German, French, Portuguese, Turkish, Korean, Arabic (Standard), Russian, English and Chinese (Mandarin).

Unique Properties

Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.

Tags

Ranger, Hotel, Visual Identity, Young man, Traveller

Production Technology

The product mainly adopts laser hot stamping process.

Design Challenge

The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.

Project Duration

The project started in May 2022 in Kunming and finished in July 2022 in Kunming

Operation Flow

The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.

Research

Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.

Inspiration

The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.

Project Overview

Ranger Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit WEIWEI ZHANG.

Iron Recognition

WEIWEI ZHANG was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Ranger Visual Identity.

WEIWEI ZHANG Press Releases

Numerous press releases on WEIWEI ZHANG and their achievements are at your disposal, inviting press members to use them freely in their coverage. Unlock 6 press releases now, directly accessible to journalists.

Ranger Hotel Unveils New Visual Identity Designed by WEIWEI ZHANG

WEIWEI ZHANG introduces a unique visual identity for Ranger Hotel, aimed at young travelers, combining fantasy inspiration with modern luxury.

WEIWEI ZHANG Newsroom

Discover outstanding design and award-winning initiatives in the WEIWEI ZHANG Newsroom.