Ranger
Visual Identity for Yunnan Tech & Besiness University
The design compares hotel visitors to rangers. In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact so that every traveler can experience the Ranger. Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Download Press Kit № 150972
Download Press Kit № 150972 Visual Identity for Yunnan Tech & Besiness University by WEIWEI ZHANG to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Ranger by WEIWEI ZHANG
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Visual Identity by WEIWEI ZHANG
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WEIWEI ZHANG Ranger
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WEIWEI ZHANG Visual Identity
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Yunnan Tech amp Besiness UniversityBrand Logo
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Ranger Visual Identity Press Releases
Press releases for Ranger are now accessible in these languages: English.
Ranger Visual Identity Media Articles
Leverage our ready-to-publish articles on Ranger, offered in a range of languages: Dutch, Japanese, Hindi, Indonesian, Spanish, Italian, German, French, Portuguese, Turkish, Korean, Arabic (Standard), Russian, English and Chinese (Mandarin).
Unique Properties
Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Tags
Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology
The product mainly adopts laser hot stamping process.
Design Challenge
The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Project Duration
The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow
The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.
Research
Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration
The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Overview
Ranger Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit WEIWEI ZHANG.
Iron Recognition
WEIWEI ZHANG was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Ranger Visual Identity.
WEIWEI ZHANG Press Releases
Our press releases on WEIWEI ZHANG and their work are made freely available for press members looking to add depth to their content. Immediate access is granted to 6 press releases for all journalists.
Ranger Hotel Unveils New Visual Identity Designed by WEIWEI ZHANG
WEIWEI ZHANG introduces a unique visual identity for Ranger Hotel, aimed at young travelers, combining fantasy inspiration with modern luxury.
WEIWEI ZHANG Newsroom
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