Visual Identity
Ranger

Visual Identity for Yunnan Tech & Besiness University

The design compares hotel visitors to rangers. In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact so that every traveler can experience the Ranger. Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.

WEIWEI ZHANG 2023 Collaboration Iron Press Kit № 150972

Download Press Kit № 150972

Download Press Kit № 150972 Visual Identity for Yunnan Tech & Besiness University by WEIWEI ZHANG to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Ranger by WEIWEI ZHANG
Ranger by WEIWEI ZHANG

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Acknowledgements for photographs are in the Image Credits Section.

Visual Identity by WEIWEI ZHANG
Visual Identity by WEIWEI ZHANG

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Photo credits are listed in the Image Credits Section.

WEIWEI ZHANG Ranger
WEIWEI ZHANG Ranger

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Consult the Image Credits Section for information on photo credits.

WEIWEI ZHANG Visual Identity
WEIWEI ZHANG Visual Identity

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Photo credits are listed in the Image Credits Section.

Yunnan Tech  amp  Besiness UniversityBrand Logo
Yunnan Tech amp Besiness UniversityBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

Design Newswire
Ranger Visual Identity Press Releases

Availability alert: Press releases for Ranger in languages including English.


Press Kit
Ranger Visual Identity Media Articles

Utilize our prepared articles to feature Ranger, available in the languages: Dutch, Japanese, Hindi, Indonesian, Spanish, Italian, German, French, Portuguese, Turkish, Korean, Arabic (Standard), Russian, English and Chinese (Mandarin).


Unique Properties

Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.

Tags

Ranger, Hotel, Visual Identity, Young man, Traveller

Production Technology

The product mainly adopts laser hot stamping process.

Design Challenge

The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.

Project Duration

The project started in May 2022 in Kunming and finished in July 2022 in Kunming

Operation Flow

The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.

Research

Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.

Inspiration

The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.

Project Overview

Ranger Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit WEIWEI ZHANG.

 Award Logo
Iron Recognition

WEIWEI ZHANG was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Ranger Visual Identity.

DesignPRWire
WEIWEI ZHANG Press Releases

Discover WEIWEI ZHANG's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 6 press releases today.


Ranger Hotel Unveils New Visual Identity Designed by WEIWEI ZHANG

WEIWEI ZHANG introduces a unique visual identity for Ranger Hotel, aimed at young travelers, combining fantasy inspiration with modern luxury.


Newsroom
WEIWEI ZHANG Newsroom

Step into WEIWEI ZHANG Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 150972. Navigate WEIWEI ZHANG's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. You are now viewing the Media Showcase 150972 for Ranger. You will find further content in Newsroom 150877.

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