To Meet
Apple Packaging Design for ONE DESIGN Brand Co., Ltd
This design adopts minimalist aesthetics with vivid colors. A signature oversized apple on the product packaging cover creates a striking visual. This unique feature makes the packaging stand out in any display, helping consumers easily recognize the product later. It also builds the brand's visual image, enhancing brand recognition and achieving the marketing goal of better memorability through repeated exposure.
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To Meet by Ziqiong Li
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Apple Packaging Design by Ziqiong Li
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Ziqiong Li Apple Packaging Design
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Unique Properties
The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Tags
Brand identity, super symbols, creativity, interaction
Production Technology
Paper printing involves processes like hot stamping, embossing, and UV coating. It is presented using special papers such as those with magnetic buckles and tactile paper.
Project Duration
The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Operation Flow
Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Research
This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40. Our design is based on the main consumer groups and aesthetic needs identified through market analysis. The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value. This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Inspiration
Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Project Overview
To Meet Apple Packaging Design has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Ziqiong Li.
Silver Recognition
Ziqiong Li was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work To Meet Apple Packaging Design.
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