Hj Lu Yinpiaolaohao
Baijiu Packaging for Hongji Lu Liquor Brand
Shanxi Province is one of the most important cradles of Chinese Baijiu culture. This product comes from Shanxi. The brand originated from the Ming Dynasty in 1529 and has a history and culture of over 500 years. The design inspiration comes from the regional characteristics of Shanxi (such as Taihang Mountains), classical architecture of the Ming Dynasty, and furniture; in color matching, color contrast is used to enhance the brightness and contrast of the box and bottle shapes, creating a visual impact. The design style is antique and brings consumers a kind of Eastern classical beauty.
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Hj Lu Yinpiaolaohao by Sinong Wu
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Baijiu Packaging by Sinong Wu
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Sinong Wu Hj Lu Yinpiaolaohao
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Sinong Wu Baijiu Packaging
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Sinong Wu Designer Portrait Photo
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Hongji Lu Liquor BrandBrand Logo
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Sinong Wu Interview
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Hj Lu Yinpiaolaohao Baijiu Packaging Press Releases
Explore press materials for Hj Lu Yinpiaolaohao, available in languages such as English.
Hj Lu Yinpiaolaohao Baijiu Packaging Translations
Proudly offering Hj Lu Yinpiaolaohao project translations in several languages: Baijiu Packaging EN, Baijiu Verpakking AF, Paketim Baijiu SQ, ባይጂዩ ማሸጊያ AM, تغليف البايجيو AR, Բայջիու փաթեթավորում HY, বাইজিউ পেকেজিং AS, Baijiu Qablaşdırması AZ, Baijiu Ontzigintza EU, Упакоўка для байцзю BE, বাইজিউ প্যাকেজিং BN, Ambalaža za Baijiu BS, Опаковка за байцзю BG, ဘိုင်းဂျို အရက်ထုပ်ပိုးမှု ဒီဇိုင်း MY, Packaging de Baijiu CA, Pagputos sa Baijiu CEB, Phukusi la Baijiu NY, 白酒包裝 ZY, 白酒包装 ZH, Imballaggio di Baijiu CO, Ambalaža za Baijiu HR, Obal na baijiu CS, Baijiu-emballage DA, Baijiu Verpakking NL, Baijiu-Pakado EO, Baijiu pakend ET, Baijiu-pakkaus FI, Emballage de Baijiu FR, Pacáistiú Baijiu GD, Envase de Baijiu GL, ბაიჯიუს შეფუთვა KA, Baijiu-Verpackung DE, Συσκευασία Baijiu EL, Baijiu Ñemboheko GN, બાઇજીયુ પેકેજિંગ GU, Anbalaj Baijiu HT, Marufi na Baijiu HA, Pūolo Baijiu HAW, עיצוב אריזה לבאיג'ו HE, बाइजियू पैकेजिंग HI, Lub Ntim Baijiu HMN, Baijiu csomagolás HU, Baijiu umbúðir IS, Nkwakọ Ngwaahịa Baijiu IG, Kemasan Baijiu ID, Pacáistiú Baijiu GA, Packaging per Baijiu IT, 白酒パッケージデザイン JA, Kemasan Baijiu JV, ಬೈಜಿಯು ಪ್ಯಾಕೇಜಿಂಗ್ KN, Байцзю қаптамасы KK, ការវេចខ្ចប់ស្រាបៃជូ KM, Ipakishwa rya Baijiu RW, 바이주 패키징 KO, Pakêjkirina Baijiu KU, Байжу таңгактоосу KY, ບັນຈຸພັນເຫຼົ້າໄບຈິວ LO, Involucrum Baijiu LA, Baijiu Iepakojums LV, Baijiu pakuotė LT, Baijiu Verpackung LB, Пакување за баиџу MK, Famonosana Baijiu MG, Pembungkusan Baijiu MS, ബായിജു പാക്കേജിംഗ് ML, Imballaġġ Baijiu MT, Te Whārona Baijiu MI, बायजिउ पॅकेजिंग MR, Байжиугийн Савлагаа MN, बाइजिउ प्याकेजिङ NE, Baijiu-emballasje NO, Baijiu-emballasje NB, Empaquetatge de Baijiu OC, ବାଇଜିଉ ପ୍ୟାକେଜିଂ OR, د بایجیو بسته بندي PS, بستهبندی بایجیو FA, Opakowanie Baijiu PL, Embalagem de Baijiu PT, ਬਾਈਜੂ ਪੈਕੇਜਿੰਗ PA, Baijiu Qhipina Ruway QU, Ambalaj Baijiu RO, Упаковка Байцзю RU, Afifiiga o le Baijiu SM, बाइज्यु आवरणम् SA, Baijiu Pakovanje SR, Packaging yeBaijiu SN, باءِ جيو پيڪيجنگ SD, බායිජු ඇසුරුම SI, Balenie Baijiu SK, Embalaža baijiu SL, Baakadha Baijiu SO, Sephutheloana sa Baijiu ST, Packaging de Baijiu ES, Kemasan Baijiu SU, Ufungashaji wa Baijiu SW, Baijiu-förpackning SV, Packaging ng Baijiu TL, Бастабандии Байҷю TG, באַיג'יו פאַרפּאַקונג YI, பைஜியூ பேக்கேஜிங் TA, Байцзю кабы TT, బైజియు ప్యాకేజింగ్ TE, บรรจุภัณฑ์ไป่จิ่ว TH, བྷའེ་ཇིའུ་ཆང་གི་སྒྲིལ་ཁུག BO, ጥቕሊል ናይ ባይጂዩ TI, Baijiu Ambalajı TR, Baijiu Gaplamasy TK, Упаковка байцзю UK, بائیجیو پیکیجنگ UR, باي جيۋ قاپلىشى UG, Baijiu Qadoqlashi UZ, Bao bì Rượu Baijiu VI, Pecynnu Baijiu CY, Baijiu-ferpakking FY, Ipakeji yeBaijiu XH, Ìdíyẹlẹ́ Baijiu YO, Ukupakisha kwe-Baijiu ZU, tailored for your needs.
Hj Lu Yinpiaolaohao Baijiu Packaging Media Articles
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Unique Properties
Shanxi is one of the most important cradles of baijiu culture in China. The design project "Lu Wine" is from Shanxi Province. Lujiu has a long history, originated in the Ming Dynasty, has a long history and culture of more than 500 years. The design is inspired by Shanxi classical architecture and Ming Dynasty furniture screen; In the overall design to create a classical beauty. On the left side of the box is a poster dating back to the Ming Dynasty, which may be the earliest "poster" in the history of baijiu, indicating the location of the distillery and the quality of the product; On the right side of the box is the Chinese brand character "HONGJI". The design team came up with a more retro version of the seal character font, embodied in the Shanxian-style "window cut" form. The shape inside the bottle is faintly visible, reflecting the beauty of classical China; Reflect the deep historical experience of the product. In the bottle design, the design inspiration comes from the blue and white porcelain used by the Ming court. The bottle cap is shaped like a mountain peak, the design is inspired by the Taihang Mountains in Shanxi Province, hoping to bring consumers the natural beauty of mountains and rivers. At the same time, the historical and cultural heritage of the winery was incorporated into the design. This design exudes an antique charm, cultural atmosphere and classical aesthetics are intertwined, providing consumers with both taste and visual enjoyment.
Tags
A Chinese Baijiu, B packaging design, C classical Chinese style, D historical and cultural feelings, E delicate flavor Baijiu
Production Technology
Considering environmental protection, the product will ultimately be produced using two different processes. 1. Box: Made of recyclable cardboard and wood grain paper, this solution will become the main process for mass production and sales. 2. Box: Made of solid wood carving, due to the good texture of solid wood but not environmentally friendly, the production quantity will not be large. Mainly used as a reward to reward those who have made contributions to this product. (such as sales, promotion, publicity, etc.) 3. The metal plates on the front of the boxes and bottles are printed and made with zinc alloy technology and dropper technology for text and graphic information. Bottle shaped process: using ceramic design, the specific process is to open the mold and inject mud; Made by high-temperature firing.
Design Challenge
There are so many different cultures in the design process that it is difficult for designers to choose. China has a lot of cultural characteristics and designers want to create a unique design. How to solve this problem? After communicating with the customer, I went to the customer's location to understand the regional culture, and finally designed around the traditional Chinese furniture architecture to solve the selection problem. Make the design very Oriental aesthetic.
Project Duration
The project started in May 2023 in China/Sichuan/Chengdu and was completed in Chengdu in August 2024. It has not yet been exhibited.
Operation Flow
This is a high-end liquor packaging design, made of wooden boxes and ceramic processes. Through the design, people can feel the unique beauty brought by the historical and cultural heritage of China, an ancient Oriental country. Environmental protection: After purchasing, consumers can pour other wine through the mouth of the bottle to achieve reuse; I believe consumers will also like this design, even after use, can also be used as a small locker, display appreciation.
Research
In the design process, the designer has studied the regional culture of the brand. In Shanxi, the birthplace of the brand, Taihang Mountain is one of the most famous mountains in China, and the design will design Taihang Mountain on the bottle cap to reflect the regional characteristics. The overall design combines traditional classical symmetry aesthetics, and the entire product has a heavy visual sense.
Inspiration
The ideas brought by the classical architecture and furniture styles of ancient China were eventually incorporated into the design. Strong local culture can be seen in the design presentation, such as the miniature Taihang Mountain on the bottle cap. By participating in this project, more people can understand Chinese style and culture and enhance cultural value.
Project Overview
Hj Lu Yinpiaolaohao Baijiu Packaging has been a Golden winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Sinong Wu.
Golden Recognition
Sinong Wu was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Hj Lu Yinpiaolaohao Baijiu Packaging.
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Sinong Wu's "Hj Lu Yinpiaolaohao" Baijiu Packaging Wins Golden A' Design Award for Celebrating Chinese Heritage
Chengdu-based designer Sinong Wu has been honored with the prestigious Golden A' Design Award 2025 for "Hj Lu Yinpiaolaohao," a baijiu packaging project inspired by classical Chinese architecture and culture, blending tradition and innovation to elevate the visual and cultural value of Shanxi's historic Lu Wine.
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