'Taste of Springtime' by Li Wei and Reform: Innovation in Baijiu Packaging

Taste of Springtime

Baijiu Packaging for Li Wei and Reform

The design inspiration for this product comes from the famous Wormhole theory and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.

Li Wei and Reform 2024 Agency Iron Press Kit № 153131

Download Press Kit № 153131

Download Press Kit № 153131 Baijiu Packaging for Li Wei and Reform by Li Wei and Reform to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Taste of Springtime by Li Wei and Reform

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Baijiu Packaging by Li Wei and Reform

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Li Wei and Reform Taste of Springtime

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Li Wei and Reform Baijiu Packaging

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Taste of Springtime Baijiu Packaging Press Releases

Explore press materials for Taste of Springtime, available in languages such as English.

Taste of Springtime Baijiu Packaging Media Articles

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Unique Properties

The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.

Production Technology

The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.

Project Duration

The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.

Operation Flow

The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.

Research

The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.

Inspiration

The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.

Project Overview

Taste of Springtime Baijiu Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Li Wei and Reform.

Iron Recognition

Li Wei and Reform was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Taste of Springtime Baijiu Packaging.

Li Wei and Reform Press Releases

For journalists seeking engaging content: Explore our press releases featuring Li Wei and Reform's work, freely available for incorporation into your stories. For immediate journalistic use: 3 press releases are available right now.

Taste of Springtime: A New Baijiu Packaging Design Unveiled by Li Wei and Reform

Li Wei and Reform introduces "Taste of Springtime," a Baijiu packaging design that symbolizes new beginnings and interpersonal connections, set to be exhibited in China in August 2023.

Li Wei and Reform Newsroom

Unlock a treasure trove of award-winning designs by accessing Li Wei and Reform Newsroom.

You are currently viewing Media Showcase № 153131. Access Li Wei and Reform's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. This is Press Kit / Media Showcase 153131 featuring the Taste of Springtime. For more in-depth materials, see Newsroom 280592.