Yanghe Naked Bottle Liquor
Baijiu Packaging for Jiangsu Yanghe Distillery Co., Ltd
With the core concept of to Simplicity, Historical Glory, Yanghe Naked Bottle Liquor seamlessly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle resembles liquid moonlight, while the unique goat-horn structure alludes to the iconic pattern associated with Yanghe. The packaging retains classic elements such as the plum bottle and butterfly label, exuding a retro and elegant quality that enhances the product's fashion appeal, strengthens consumers' brand recognition of Yanghe, rediscovering its heritage, and paying homage to tradition.
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Yanghe Naked Bottle Liquor by Meijie He
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Baijiu Packaging by Meijie He
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Meijie He Yanghe Naked Bottle Liquor
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Meijie He Baijiu Packaging
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Jiangsu Yanghe Distillery Co LtdBrand Logo
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Unique Properties
Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Tags
Yanghe, Naked Bottle Liquor, Classic, Elegant
Production Technology
With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Design Challenge
The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Project Duration
From November 2024 Nanjing, Jiangsu, China
Operation Flow
The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Research
In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspiration
The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Image Credits
Jiangsu Yanghe Distillery Co., Ltd
Project Overview
Yanghe Naked Bottle Liquor Baijiu Packaging has been a Golden winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Meijie He was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Yanghe Naked Bottle Liquor Baijiu Packaging.
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