Restbase

Logo And Corporation Identity Design for RestBase

Restbase's identity system redefines rest through a hybrid visual language. The wordmark combines serif sans serif hybrid typography with an intentional negative space, embodying purposeful pauses within resilient systems, balancing structural stability and dynamic flow. Derived from the logo, the RB monogram acts as a bold graphic focal point, extending into angular framing motifs. These elements integrate with invigorating orange tones and monochrome photography to reinforce the core principle: disciplined rest drives high-octane performance.

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Restbase by sxdesign

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Logo And Corporation Identity Design by sxdesign

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sxdesign Restbase

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sxdesign Logo And Corporation Identity Design

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RestBaseBrand Logo

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Unique Properties

RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.

Tags

Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity

Production Technology

Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.

Design Challenge

The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.

Project Duration

The project started in April 2024 in Beijing and finished in November 2024 in Beijing.

Operation Flow

RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.

Research

Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.

Inspiration

The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.

Image Credits

sxdesign

Project Overview

Restbase Logo And Corporation Identity Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

sxdesign was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Restbase Logo And Corporation Identity Design.

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