Sxdesign

Brand Identity for sxdesign

The designers of sxdesign decide to use the collective memories of human languages to convey the brand opinion. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.

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Download Press Kit № 137585 Brand Identity for sxdesign by sxdesign to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Sxdesign by sxdesign

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Brand Identity by sxdesign

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sxdesign Sxdesign

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sxdesign Brand Identity

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sxdesignBrand Logo

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Sxdesign Brand Identity Press Releases

Our Sxdesign press releases are ready in languages: English, for your convenience.

Sxdesign Brand Identity Media Articles

Explore our ready-to-use articles on Sxdesign, available in multiple languages: German, French, Portuguese, Dutch, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Spanish, Turkish, Hindi, Arabic (Standard) and Korean, for your feature stories.

Unique Properties

The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.

Tags

Brand Identity, Chinese, Modern, Traditional, Orange, Language

Production Technology

Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.

Design Challenge

The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.

Project Duration

Fr. November 2021 to January 2022, Beijing, China.

Operation Flow

The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.

Research

Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.

Inspiration

As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.

Image Credits

Sxdesign

Project Overview

Sxdesign Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

sxdesign was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Sxdesign Brand Identity.

sxdesign Press Releases

Numerous press releases on sxdesign and their achievements are at your disposal, inviting press members to use them freely in their coverage. Instantly access 15 press releases, available exclusively for journalists.

Introducing the Innovative Brand Identity Design "Sxdesign" by sxdesign

Discover the award-winning Brand Identity Design "Sxdesign" by sxdesign, awarded Silver in A' Graphics, Illustration and Visual Communication Design Award in 2022.

sxdesign Newsroom

Dive into sxdesign Newsroom to explore celebrated designs and projects.