Redesign
Macy’s Website

Redesign for Macy's

Macy's website allows customers to shop Macy's offerings online, and includes a host of shopping and style-oriented features. In 2019, Macy's website was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.

Willy Lai 2020 Professional Silver Press Kit № 94023

Download Press Kit № 94023

Download Press Kit № 94023 Redesign for Macy's by Willy Lai to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Macys Website by Willy Lai
Macys Website by Willy Lai

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Consult the Image Credits Section for information on photo credits.

Redesign by Willy Lai
Redesign by Willy Lai

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Willy Lai Macys Website
Willy Lai Macys Website

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image Credits Section holds all necessary photo accreditation details.

Willy Lai Redesign
Willy Lai Redesign

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Willy Lai Designer Portrait Photo
Willy Lai Designer Portrait Photo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

Macy  039 sBrand Logo
Macy 039 sBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

Design Newswire
Macy’s Website Redesign Press Releases

For Macy’s Website, find press releases in a variety of languages: English.


Press Kit
Macy’s Website Redesign Media Articles

Ready for your features: articles on Macy’s Website in various languages, including Spanish, English, Hindi, Arabic (Standard), Korean, Chinese (Mandarin), Dutch, Italian, Indonesian, German, Turkish, French, Portuguese, Japanese and Russian.


Unique Properties

In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.

Tags

Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce

Production Technology

We utilized modern responsive web technologies.

Design Challenge

The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.

Project Duration

The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.

Operation Flow

Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.

Research

Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.

Inspiration

The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.

Image Credits

Images courtesy of Macys.

Project Overview

Macy’s Website Redesign has been a Silver winner in the Interface, Interaction and User Experience Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Willy Lai Designer Portrait Photo Award Logo
Silver Recognition

Willy Lai was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Macy’s Website Redesign.

DesignPRWire
Willy Lai Press Releases

Discover Willy Lai's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 3 press releases today.


Macy’s Website Redesign: A Fashion-Inspired User Experience

Macy’s website underwent a dramatic redesign in 2019, resulting in a clean, simple, and fashion-inspired design that significantly improved user engagement.


Willy Lai Designer Portrait Photo
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You are currently viewing Media Showcase № 94023. Dive into Willy Lai's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are now viewing Press Kit / Media Showcase 94023 on Macy’s Website. For more details, access Newsroom 261402.

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