Redesign
Macy’s Website

Redesign for Macy's

Macy's website allows customers to shop Macy's offerings online, and includes a host of shopping and style-oriented features. In 2019, Macy's website was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.

Willy Lai 2020 Professional Silver Press Kit № 94023

Download Press Kit № 94023

Download Press Kit № 94023 Redesign for Macy's by Willy Lai to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Macys Website by Willy Lai
Macys Website by Willy Lai

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

Redesign by Willy Lai
Redesign by Willy Lai

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Photo credits are listed in the Image Credits Section.

Willy Lai Macys Website
Willy Lai Macys Website

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Photo credits are listed in the Image Credits Section.

Willy Lai Redesign
Willy Lai Redesign

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

Willy Lai Designer Portrait Photo
Willy Lai Designer Portrait Photo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image attributions can be found in the Image Credits Section.

Macy  039 sBrand Logo
Macy 039 sBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Macy’s Website Redesign Press Releases

Discover our press releases for Macy’s Website available in the following languages: English.


Press Kit
Macy’s Website Redesign Media Articles

Utilize our prepared articles to feature Macy’s Website, available in the languages: Spanish, English, Hindi, Arabic (Standard), Korean, Chinese (Mandarin), Dutch, Italian, Indonesian, German, Turkish, French, Portuguese, Japanese and Russian.


Unique Properties

In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.

Tags

Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce

Production Technology

We utilized modern responsive web technologies.

Design Challenge

The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.

Project Duration

The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.

Operation Flow

Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.

Research

Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.

Inspiration

The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.

Image Credits

Images courtesy of Macys.

Project Overview

Macy’s Website Redesign has been a Silver winner in the Interface, Interaction and User Experience Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Willy Lai Designer Portrait Photo Award Logo
Silver Recognition

Willy Lai was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Macy’s Website Redesign.

DesignPRWire
Willy Lai Press Releases

Access a rich repository of press releases on Willy Lai, offered to press and media professionals for unrestricted use in their stories. For immediate journalistic use: 3 press releases are available right now.


Macy’s Website Redesign: A Fashion-Inspired User Experience

Macy’s website underwent a dramatic redesign in 2019, resulting in a clean, simple, and fashion-inspired design that significantly improved user engagement.


Willy Lai Designer Portrait Photo
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You are currently viewing Media Showcase № 94023. Uncover the depth of Willy Lai's achievements in their newsroom, featuring everything from high-res images to detailed interviews. This is Press Kit / Media Showcase 94023 featuring the Macy’s Website. For more in-depth materials, see Newsroom 261402.

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