H900

Packaging for Xiaomi

The high-performance motor, impeller, and air duct design of this hair dryer are the inspiration for the packaging. The product uses a minimalist industrial design style, but the internal structure design has added many excellent technologies, such as high-speed motors, unique heating wire technology, etc. Packaging design extracts design elements from the internal structure of the product, such as complex internal circuits, ducts, and parts, and designs these elements into exquisite patterns.

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H900 by Xiaomi

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Packaging by Xiaomi

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Xiaomi H900

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Xiaomi Packaging

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XiaomiBrand Logo

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Mi Xiaomi Corporate Logo

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H900 Packaging Press Releases

Availability alert: Press releases for H900 in languages including English.

H900 Packaging Media Articles

We provide articles ready for publication on H900, offered in several languages: Indonesian, Japanese, Russian, Chinese (Mandarin), Italian, German, English, Hindi, Spanish, French, Portuguese, Dutch, Arabic (Standard), Turkish and Korean.

Unique Properties

The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors.

Tags

hire dyer, packaging, stamping, black, white

Production Technology

In the printing process, the embossed hot stamping laser process is used on the packaging surface, highlighting its low-key and simple industrial design and powerful performance. At the same time, the combination of embossing and different imaginary color films allows the packaging to see rich and different color gloss at different angles, and customers can touch the texture of the embossed lines when they hold it in their hands.

Design Challenge

There are many hair-dyer products on the market. The new product needs to attract customer attention. The challenge is to create a new look for the high-end product line.

Project Duration

July 2020 Bejing and finished in November in Beijing, China.

Operation Flow

The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors. With the help of the printing, the packaging presents a restrained luster, neat lines, and a futuristic illusion luster.

Research

Mi Ionic Hair Dryer H900, equipped with a powerful digital motor of 106,000 rpm and 13 impellers producing an ultra high speed of 60m/s, can greatly reduce air pressure loss and take away moisture by the super speed airflow instead of generating high temperature. By a fast frequency of 50 times per second of intelligent temperature control, the real-time temperature adjustment can effectively help to avoid heat damage to your hair.

Inspiration

The packaging design is inspired by the high-performance motor, impeller, and air duct design inside the product. This product has a minimalist appearance design but has a not simple internal structure design such as a high-speed motor, unique heating wire technology, and so on. Therefore, design starts from the internal structure of the product, transforms its complex internal circuits and air ducts into exquisite pattern designs, and uses relatively artistic techniques to reorganize and design the fine lines to reproduce its internal structure.

Image Credits

Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Jiangpeng Su Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang

Project Overview

H900 Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Xiaomi was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work H900 Packaging.

Xiaomi Press Releases

We provide a series of press releases on Xiaomi that journalists and press members can freely incorporate into their narratives. Instantly access 9 press releases, available exclusively for journalists.

Introducing the Mi Ionic Hair Dryer H900 Packaging Design

Xiaomi Unveils Innovative Packaging Inspired by Internal Technology

Xiaomi Newsroom

Discover outstanding design and award-winning initiatives in the Xiaomi Newsroom.