Corporate Design
Mrs T

Corporate Design for Mrs T

Mrs T - Delicacies with Tea is a fine food manufactory from Hamburg, Germany. Mrs T refines traditional recipes wit tea, using it as an ingredient. The corporate design transports the high production standards, well chosen ingredients and the manufactory character of handmade goods through a classy, sleek and elegant packaging and printed goods, that accompany the products. The color range is very natural and agrees with the particularity of the products, using tea as an ingredient.

Julia Hell 2018 Professional Bronze Press Kit № 60957

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Download Press Kit № 60957 Corporate Design for Mrs T by Julia Hell to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Mrs T by Julia Hell
Mrs T by Julia Hell

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Corporate Design by Julia Hell
Corporate Design by Julia Hell

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For photo credit information, refer to the Image Credits Section.

Julia Hell Mrs T
Julia Hell Mrs T

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image attributions can be found in the Image Credits Section.

Julia Hell Corporate Design
Julia Hell Corporate Design

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Photo credits are listed in the Image Credits Section.

Julia Hell Designer Portrait Photo
Julia Hell Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

Mrs TBrand Logo
Mrs TBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Consult the Image Credits Section for information on photo credits.

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Julia Hell Interview

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Mrs T Corporate Design Press Releases

Press releases tailored for Mrs T are available in the languages: English.


Press Kit
Mrs T Corporate Design Media Articles

Ready for your features: articles on Mrs T in various languages, including English, Spanish, Turkish, Arabic (Standard), Japanese, Russian, Dutch, Korean, Chinese (Mandarin), Hindi, French, Portuguese, Italian, Indonesian and German.


Unique Properties

The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.

Tags

Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design

Production Technology

For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.

Design Challenge

while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.

Project Duration

The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.

Operation Flow

The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.

Research

At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.

Inspiration

I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.

Image Credits

All Images: Photographer / Jannis Hell, 2017

Project Overview

Mrs T Corporate Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2017 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Julia Hell Designer Portrait Photo Award Logo
Bronze Recognition

Julia Hell was recognized with the coveted Bronze A' Design Award in 2018, a testament to excellence of their work Mrs T Corporate Design.

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Julia Hell Press Releases

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Introducing Mrs T: A Corporate Design Inspired by Tea

Julia Hell's Corporate Design for Mrs T


Julia Hell Designer Portrait Photo
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