ACP Alpha Container Pictures
Corporate Design for Alpha Container Pictures
The corporate design was created for the film production company »Alpha Container Pictures«, short ACP, based in Berlin. They are creating solutions for interesting content. Focusing on documentaries, coverages and television magazine reports filming all over the world. To achieve a fitting visual identity for the company the corporate design is to be used like a branding layer, that goes together with the video material. The logo has two states to work on and offline and makes the design more flexible also for the actual usage on video material, in the end titles of documentation for example.
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Alpha Container by Julia Hell
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Corporate Design by Julia Hell
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Julia Hell Alpha Container
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Julia Hell Corporate Design
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Alpha Container PicturesBrand Logo
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ACP Alpha Container Pictures Corporate Design Press Releases
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ACP Alpha Container Pictures Corporate Design Media Articles
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Unique Properties
This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Tags
Corporate Design, Branding, Logo, Business card, Webdesign, Website
Production Technology
The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Design Challenge
The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Project Duration
The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Operation Flow
In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Research
After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Inspiration
The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Project Overview
ACP Alpha Container Pictures Corporate Design has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2016 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Julia Hell.
Silver Recognition
Julia Hell was recognized with the coveted Silver A' Design Award in 2017, a testament to excellence of their work ACP Alpha Container Pictures Corporate Design.
Julia Hell Press Releases
Access a rich repository of press releases on Julia Hell, offered to press and media professionals for unrestricted use in their stories. Instantly access 4 press releases, available exclusively for journalists.
Introducing ACP Alpha Container Pictures Corporate Design by Julia Hell
Julia Hell unveils the unique corporate design for ACP Alpha Container Pictures, a film production company based in Berlin, blending modern playfulness with a timeless touch.
Julia Hell Newsroom
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