U15
Photographic Series for Tiago & Tania
The artists' project takes advantage of the U15 building's features to create an association with natural elements present in the collective imagination. Taking advantage of the building structure and parts of it, as its colors and shapes, they try to evoke more specifics locations like the Chinese Stone Forest, the American Devil Tower, as generic natural icons like waterfalls, rivers, and rocky slopes. To grant a different interpretation in every picture, the artists explore the building through a minimalist approach, using different angles and perspectives.
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U15 by Tiago amp Tania
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Photographic Series by Tiago amp Tania
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Tiago amp Tania U15
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Tiago amp Tania Photographic Series
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Tiago amp Tania Designer Portrait Photo
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U15 Photographic Series Press Releases
Explore press materials for U15, available in languages such as English.
U15 Photographic Series Translations
We're happy to provide translations of U15 in numerous languages, including: Photographic Series EN, Fotografiese Reekse AF, Seria Fotografike SQ, የፎቶግራፍ ቅደም ተከተል AM, سلسلة الصور الفوتوغرافية AR, Լուսանկարչական Շարքը Լուսանկարչության HY, Fotoqrafiya Seriyası Fotoqrafiyanın AZ, Argazki Serie EU, Фотасерыял BE, ফটোগ্রাফিক সিরিজ ফটোগ্রাফি BN, Fotografska Serija BS, Фотографската Серия BG, ဓာတ်ပုံစီးရီး MY, La Sèrie Fotogràfica CA, Zithunzi NY, 摄影系列 ZH, A Serie Fotografica CO, Fotografska Serija HR, Fotografická Řada CS, Fotografiske Serier DA, Fotografische Series NL, Fotografia Serio EO, Fotoseeria ET, Valokuvasarja FI, La Série Photographique FR, A Serie Fotográfica GL, ფოტოგრაფიული სერია KA, Fotoserien DE, Η Φωτογραφική Σειρά EL, ફોટોગ્રાફિક શ્રેણી GU, Seri Fotografi HT, Jerin Hotunan Hoto HA, סדרת צילומים HE, फोटोग्राफिक श्रृंखला HI, A Fotósorozatok HU, Seri Fotografi ID, Grianghrafadóireachta É Sraith GA, Usoro Eserese IG, Ljósmyndaseríur IS, La Serie Fotografica IT, 写真シリーズ JA, Seri Fotografik JV, Series ಾಯಾಗ್ರಹಣದ ಸರಣಿಯು KN, Фотографиялық Серия KK, ស៊េរីថតរូប KM, Urukurikirane Rw'amafoto RW, Фотографиялык Серия KY, 사진 시리즈 KO, Rêze Wênesazî KU, Photographic Series LA, Fotografesch Serie LB, ຊຸດການຖ່າຍຮູບ LO, Fotografijos Serijos LT, Fotogrāfiju Sērijas LV, Фотографската Серија MK, Andian-Tsary MG, Siri Fotografi MS, ഫോട്ടോഗ്രാഫിക് സീരീസ് ML, Serje Fotografika MT, Raupapa Whakaahua MI, फोटोग्राफिक मालिका फोटोग्राफीचा MR, Гэрэл Зургийн Цуврал MN, फोटोग्राफिक श्रृंखला फोटोग्राफी NE, Fotografiske Serier NO, ଫଟୋଗ୍ରାଫିକ୍ ସିରିଜ୍ OR, ਫੋਟੋਗ੍ਰਾਫਿਕ ਲੜੀ ਫੋਟੋਗ੍ਰਾਫੀ PA, سری عکاسی FA, Serie Fotograficzne PL, د عکسونو لړۍ PS, A Série Fotográfica PT, Seria Fotografică RO, Фотографическая Серия RU, فوٽوگرافي سيريز SD, Ata Pueina SM, Фотографска Серија SR, Tha Sreath Dhealbhan GD, Mafoto Akateedzerana SN, ඡායාරූප මාලාව SI, Fotografická Séria SK, Fotografska Serija SL, Taxanaha Sawir SO, Lifoto ST, La Serie Fotográfica ES, Séri Fotografik SU, Picha Za Mfululizo SW, Fotografiska Serier SV, புகைப்படத் தொடர் TA, ఫోటోగ్రాఫిక్ సిరీస్ TE, Силсилаи Аксҳо TG, ซีรีส์ภาพถ่าย TH, Surat Seriýasy Suratyň TK, Serye Ng Photographic TL, Fotoğraf Serisi TR, Фотографик Серияләр TT, فوتوگراف يۈرۈشلۈك رەسىملەرنىڭ UG, Фотографічна Серія UK, فوٹو گرافی کی سیریز فوٹو گرافی کی UR, Fotografiya Seriyasi Fotografiyaning UZ, Loạt Ảnh VI, Cyfres CY, Fotografyske Searjes FY, Imifanekiso Yoluhlu XH, פאָוטאַגראַפיק סעריע YI, Jara Fọtoyiya YO, Izithombe Zochungechunge ZU, 攝影系列 ZY, Serye Sa Photographic CEB, 'o Nā Kiʻi Kiʻi HAW, Thaij Duab Thaij Duab HMN.
U15 Photographic Series Media Articles
We provide articles ready for publication on U15, offered in several languages: English, Japanese, Spanish, Korean, Chinese (Mandarin), Hindi, Portuguese, Italian, Indonesian, Dutch, Turkish, Arabic (Standard), Russian, German and French.
Unique Properties
The project aims to evoke, from the artists' architecture photographs, elements present in nature. That photographs exploit the U15's aseptic shapes in a sharp relationship with landscape stereotypes present in our subconscious, like waterfalls, mountains, waves, and more. U15 is a photographic series that links two contrasting realities, generating a new vision of the building. Every single frame conveys two different interpretations.
Tags
architecture, architectural photography, photography, cityscape, building, milano, italy, milan, design, futuristic, minimal, minimalism, metal, material, nature, natural, environment, ambient, waterfall, rocky slope, waves, mountains, cortex, relationship, trees, U15
Production Technology
In this photographic series, they had intentionally overexposed the sky, to focus the attention entirely on the structure and its features. The artists preferred to work during the afternoon, with the highest luminosity, to perform in freehand take advantage of more dynamic frames, keeping a minimalist approach.
Design Challenge
The major challenge was to show the building from several angles. The pictures should have suggested multiple interpretations. To did it, the artists took several shots, trying to forecast the final result. It was a goal hard to reach because they had to keep focused on the collective imaginary of nature during all the creative processes.
Project Duration
The project started on the 14th of April 2018 in Milanofiori. It requested several months of work, including a first selection, associations with natural landscapes, online pools, post-production, the second round of online pools, final selection, and release on our website.
Operation Flow
Working on U15, the artists obtained a lot of different shots, which caused a long selection process. The hardest part was to find photographs that could best fit the idea. They made several pools online to individuate the most intuitive association. To realize this photographic series, they plan to use the lambda chromogenic print technology, keeping a faithful representation of the U15's metallic tones and utilize the same building's materials to frame the prints.
Research
To find the right photographs for the project, Tiago and Tania had created a lot of calls to actions in the social networks. The massive reaction of people helped to define that selection. From the 13.459 interactions, 64% of them came from a target with an age of mid 18 and 35 years old. The results were mostly in accord with the artists' proposals. They also noticed that most of the suggestions to change the comparison came from accounts under 30.
Inspiration
The building U15, subject of Tiago and Tania's photographic series, is located in a part of the new district of north Milanofiori, in Milano. Designed by Cino Zucchi Architetti, the structure is in a continuing relationship with the design of the green. The artists inspired by the masterplan idea, take advantage of the shapes, colors, and materials of U15, to develop a photographic concept which wants to combine the building design with traditional nature landscapes.
Image Credits
Main image: Photographer, Tania De Pascalis, Waterfall 2018 Image #1: Photographer, Tiago Marques, Mountains 2018 Image #2: Photographer, Tania De Pascalis, Cortex 2018 Image #3: Photographer, Tiago Marques, Waves 2018 Image #4: Photographer, Tiago Marques, Rocky slope 2018
Project Overview
U15 Photographic Series has been a Silver winner in the Photography and Photo Manipulation Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Tiago & Tania was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work U15 Photographic Series.
Tiago & Tania Press Releases
Numerous press releases on Tiago & Tania and their achievements are at your disposal, inviting press members to use them freely in their coverage. 1 press releases are now available for immediate access by journalists.
Introducing U15: A Photographic Series by Tiago & Tania
Discover the Unique Fusion of Architecture and Nature in Milan's U15 Building
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