Naked Castle
Visual Signage System for Zesion Design
In April 2016, the naked Castle guidance system began in Shanghai, and after on-site inspiration and exploration, it was completed in June 2017 in Moganshan, Deqing. The guiding system emphasizes the match of geometric figures and lines,and combines the Moganshan scenery elements to show the return to simple and plain natural life. The design inspiration originates from the European style castle from the medieval rough trend modern elegant decorative art wind. The coat of arms and logo combine castle elements, using black forged iron and local wood.
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Visual Signage System by Zesion Design
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Zesion Design Visual Signage System
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Naked Castle Visual Signage System Press Releases
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Naked Castle Visual Signage System Media Articles
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Unique Properties
The coat of arms and the Art Deco style signage system emphasize the match of geometric figures and lines. All the lines are close to the golden ratio according to precise calculation. The signages combine the experience of the naked founder and the scenery of Moganshan, which shows the lifestyle of immersing in nature and the pure pleasure of life instead of being just signage.
Tags
Signage,Way finding,VI，Hotel Logo，graphics
Production Technology
The coat of arms took shape in the manuscript. We then poured low melting point metal into an equal ratio bed die made of hand-carved wood in mold casting. At last, it was hand polished and colored according to the color and history of the castle. The signage in the castle adopt forged iron and local wood as the material, which makes them durable in outdoor environments.
Design Challenge
1.On-site investigation and location of signages The castle is built on the mountain with a steep slope, which is a demanding work environment for designers as they have to walk back and forth to choose the best location of the signages. 2.Signage fabrication and material handling As the castle is located on the mountaintop, we use local Wukang stone in signage fabrication. The wood and iron used are also bought and processed in the local area, adding elements with local characteristics to the castle while saving the cost on material handling.
Project Duration
The project started in April 2016 and was completed in June 2017, including a 6-month on-site investigation which gives inspiration to the design team.
Operation Flow
The signage system is integrated into the style of the naked Castle. From the conflict and fusion of different styles, cultures and ages, one can find the castle gives consideration to both raw and elegant architectural styles. As a convergence of spirits and memories, the coat of arms shows the tourists the stories behind over a hundred years history of the naked Castle and the changes of Moganshan. The stone castle with a sleek design is like an introverted beauty standing on the top of Moganshan.
Research
The naked Castle once had two legendary owners, whose stories were merged in the design of the coat of arms. In 1910, Dr Duncan Main built a European style castle villa (the predecessor to the Castle at naked Castle), which was later brought by patriot Zhang Jingjiang in 1932. The colour of the signages gets the inspiration from the natural scenery of Moganshan. Due to the climate on the mountaintop, stones, cast irons, and anticorrosive wood are taken as the main materials of the signs to adopt to the local environment.
Inspiration
The design of the signage system gets inspiration from Art Deco style of European style castle that gives consideration to both raw and elegant architectural styles. British style elements like hoof, shield, and streamer are well merged in the coat of arms. The icons of king and queen wearing crowns are applied to the signage as well. Each letter and number on the signage adopts double lines as part of the decoration.
Project Overview
Naked Castle Visual Signage System has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Zesion Design.
Iron Recognition
Zesion Design was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Naked Castle Visual Signage System.
Zesion Design Press Releases
Access a rich repository of press releases on Zesion Design, offered to press and media professionals for unrestricted use in their stories. Immediate access is granted to 2 press releases for all journalists.
Introducing Naked Castle's Art Deco Visual Signage System by Zesion Design
Naked Castle's Visual Signage System by Zesion Design
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