Quix
Branding for Zambelli Brand Design
Quix is a brand identity for self-service vending machines that offer hot and cold drinks and snacks. The identity uses colors, textures and forms drawn from Italian culture, paying homage to the golden age of Italian design. A slightly vintage appeal recalls the Dolce Vita years and evokes Italian coffee culture. Coffee cups and posters are printed in CMYK colors with offset technology, while the vending machines are branded with printed foils. The design turns a quick coffee break into a calm visual experience.
Download Press Kit № 120357
Download Press Kit № 120357 Branding for Zambelli Brand Design by Anja Zambelli Colak to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Quix by Anja Zambelli Colak
Download 1800 Pixels JPEG Image.
Branding by Anja Zambelli Colak
Download 1800 Pixels JPEG Image.
Anja Zambelli Colak Quix
Download 1800 Pixels JPEG Image.
Anja Zambelli Colak Branding
Download 1800 Pixels JPEG Image.
Anja Zambelli Colak Designer Portrait Photo
Download 1800 Pixels JPEG Image.
Zambelli Brand DesignBrand Logo
Download 1800 Pixels JPEG Image.
Quix Branding Press Releases
For Quix, we offer press releases in multiple languages, including: English.
Quix Branding Translations
Proudly offering Quix project translations in several languages: อัตลักษณ์แบรนด์ TH, ব্ৰেণ্ড আইডেণ্টিটি AS, Primary Function: Бренд идентификлеге TT, Primary Function: Бренд бірегейлігі KK, Primary Function: Shaidar Alama HA, Основна функција: Идентитет на бренд MK, Ідентичність бренду UK, मुख्यकार्यम्: ब्राण्ड-पहिचानः SA, Primary Function: Ҳувияти бренд TG, Primary Function: Chimiro cheBhurandi SN, Primary Function: Brend şahsyýeti TK, Primær Funktion: Brandidentitet DA, Primary Function: Ταυτότητα Μάρκας EL, Feidhm: Aitheantas Branda GA, Брэндийн онцлог шинж MN, Hunaniaeth Brand CY, Primarna funkcija: Vizuelni identitet brenda SR, Primary Function: Brend identitet BS, Identiteti i Markës SQ, Primary Function: Astaanta Astaanta Ganacsiga SO, Primary Function: Marka Riqsichiy QU, Feidhm Phríomhúil: Aitheantas Branda GD, Marka Identeco EO, Identitat de marca CA, Funcție principală: Identitate de brand RO, Umsebenzi Oyinhloko: Ubunikazi Bebhrendi ZU, ʻOihana Nui: ʻImi ʻAno Kālepa HAW, Identiti Jenama MS, Primary Function: Znamčna identiteta SL, Vörumerki IS, Primary Function: Isazisi seBhrendi XH, Primary Function: Markenidentitéit LB, Primary Function: بىرەند كىملىكى UG, Prekės ženklo identitetas LT, Handelsmerkidentiteit AF, Primary Function: Marka Identitatea EU, Identyfikacja wizualna marki PL, Primary Function: Nasnameya Marqeyê KU, ब्रान्ड पहिचान NE, Идентичност на марката BG, Primary Function: Tuakiri Waitohu MI, ཙོང་ལས་ངོ་རྟགས། BO, Merkeidentitet NO, ເອກະລັກຂອງແບຣນ LO, ਪ੍ਰਾਇਮਰੀ ਫੰਕਸ਼ਨ: ਬ੍ਰਾਂਡ ਪਛਾਣ PA, Primary Function: Idantite Mak HT, Identitas Signi LA, Márkaidentitás HU, ಪ್ರಾಥಮಿಕ ಕಾರ್ಯ: ಬ್ರಾಂಡ್ ಗುರುತು KN, זהות מותג HE, Primary Function: ബ്രാൻഡ് ഐഡന്റിറ്റി ML, Idamọ Ọ̀nà: Idamọ Àmì Ọjà YO, Identidade de marca GL, Primary Function: Marca Rechakuaaha GN, Primarna funkcija: Vizualni identitet brenda HR, Асноўная функцыя: Фірмовы стыль брэнда BE, 品牌形象 ZY, ბრენდის იდენტობა KA, Primary Function: Identitas Merek SU, Primary Function: Brend identifikatsiyasi UZ, Utambulisho wa Chapa SW, Primary Function: Pagkakakilanlan ng Tatak TL, መለለዪ ብራንድ TI, Primary Function: Ikimenyetso cy'Ikirango RW, Primary Function: Boitsebiso ba Letšoao ST, பிராண்ட் அடையாளம் TA, ब्रँड ओळख MR, બ્રાન્ડ ઓળખ GU, ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ବ୍ରାଣ୍ଡ ପରିଚୟ OR, Identitat de Marca OC, בראַנד־אידענטיטעט YI, برانڊ سڃاڻپ SD, Brändiidentiteet ET, బ్రాండ్ ఐడెంటిటీ TE, Primary Function: Brend Kimliyi AZ, Vizuální identita značky CS, Primary Function: Mari-pamantarana MG, Ọrụ Bụ Isi: Njirimara Brand IG, Primary Function: Identitas Merek JV, Primary Function: Identità tal-Marka MT, Primary Function: Fa'asinomaga o le Fa'ailoga (Brand Identity) SM, Identità di Marca CO, អត្តសញ្ញាណម៉ាក KM, Varumärkesidentitet SV, මූලික කාර්යය: වෙළඳ නාම අනන්යතාව SI, Zīmola identitāte LV, Primary Function: Merkeidentitet NB, د براند پیژندنه PS, Merkidentiteit NL, Brändi-identiteetti FI, Primary Function: Бренд идентификациясы KY, Primary Function: Chizindikiro cha Bulandi NY, Primárna funkcia: Značková identita SK, Merkidentiteit FY, အမှတ်တံဆိပ်လက္ခဏာ MY, Primary Function: Cim Npe Lag Luam HMN, Primary Function: Brand Identity CEB, Brand Identity: Բրենդի ինքնություն HY, هویت برند FA, የምርት ማንነት AM, Chức năng Chính: Nhận diện Thương hiệu VI, Brand Identity EN, 品牌形象设计 ZH, Identidad de marca ES, هوية العلامة التجارية AR, Identité de marque FR, Identidade de Marca PT, ブランドアイデンティティ JA, 브랜드 아이덴티티 KO, Identità di marca IT, ब्रांड पहचान HI, ব্র্যান্ড আইডেন্টিটি BN, Фирменный стиль RU, برانڈ آئیڈینٹیٹی (برانڈ شناخت) UR, Identitas Merek ID, Markenidentität DE, Marka Kimliği TR, tailored for your needs.
Quix Branding Media Articles
We provide articles ready for publication on Quix, offered in several languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), German, French, English, Italian, Spanish, Portuguese, Dutch, Turkish, Arabic (Standard) and Hindi.
Unique Properties
Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Tags
Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Production Technology
Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Design Challenge
Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Project Duration
The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Operation Flow
Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.
Research
Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inspiration
Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Project Overview
Quix Branding has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Anja Zambelli Colak.
Silver Recognition
Anja Zambelli Colak was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Quix Branding.
Anja Zambelli Colak Press Releases
Media members, dive into our press releases on Anja Zambelli Colak's work, ready for you to use and enhance your journalistic content. Press members can now immediately access 4 press releases.
Introducing Quix: An Italian-Inspired Branding Design for Vending Machines
Anja Zambelli Colak's Quix design captures the essence of Italian aesthetics in a unique branding concept for vending machines, transporting consumers to a different time and place.
Anja Zambelli Colak Newsroom
Visit Anja Zambelli Colak Newsroom for an inside look at exceptional design and award-winning projects.
