Visual Signage System
Zesion Design

Visual Signage System for ZESION DESIGN

Zesion Design 2021 Agency Silver Press Kit № 119978

Download Press Kit № 119978

Download Press Kit № 119978 Visual Signage System for ZESION DESIGN by Zesion Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Nanxiang Incity  by Zesion Design
Nanxiang Incity by Zesion Design

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With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

Visual Signage System by Zesion Design
Visual Signage System by Zesion Design

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Zesion Design Nanxiang Incity
Zesion Design Nanxiang Incity

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

Zesion Design Visual Signage System
Zesion Design Visual Signage System

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

ZESION DESIGNBrand Logo
ZESION DESIGNBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Photo credits are listed in the Image Credits Section.

Design Newswire
Zesion Design Visual Signage System Press Releases

Press releases tailored for Zesion Design are available in the languages: English.


Press Kit
Zesion Design Visual Signage System Media Articles

Utilize our prepared articles to feature Zesion Design, available in the languages: French, Turkish, Arabic (Standard), Portuguese, German, Chinese (Mandarin), Hindi, Spanish, English, Italian, Dutch, Korean, Indonesian, Japanese and Russian.


Unique Properties

Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.

Tags

Visual Signage,Way finding,VI,Logo,Graphics

Production Technology

The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.

Design Challenge

We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.

Project Duration

The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.

Operation Flow

During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.

Research

The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.

Inspiration

Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.

Project Overview

Zesion Design Visual Signage System has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Zesion Design.

 Award Logo
Silver Recognition

Zesion Design was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Zesion Design Visual Signage System.

DesignPRWire
Zesion Design Press Releases

Discover Zesion Design's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 1 press releases, available exclusively for journalists.


Nanxiang Incity Unveils Innovative Visual Signage System by Zesion Design

Zesion Design Introduces Nanxiang Incity's Visual Signage System


Newsroom
Zesion Design Newsroom

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You are currently viewing Media Showcase № 119978. Navigate Zesion Design's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. Welcome to Press Kit / Media Showcase 119978 on Zesion Design. Discover additional content in Newsroom 293026.

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