Q Shinshu Apple Pie Laboratory
Brand Identity for arica design inc.
These are branding projects for Q, an apple pie specialty store. The typography of the store's name, Q, was created using the apple as a motif and symbol for the store. All brand tools, including the exterior, interior, lighting, stools, uniforms, and packaging, were designed using this simple symbol. In keeping with the product concept of utilizing materials as they are, the tools are also designed simply, utilizing the colors and textures of the materials, such as paper and wood, as they are. All designs are in line with the store's vision of valuing the original taste of apples.
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Q Shinsyu Apple Pie Lab by Nobuya Hayasaka
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Brand Identity by Nobuya Hayasaka
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Nobuya Hayasaka Q Shinsyu Apple Pie Lab
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Nobuya Hayasaka Brand Identity
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arica design inc Brand Logo
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Q Shinshu Apple Pie Laboratory Brand Identity Press Releases
Discover our press releases for Q Shinshu Apple Pie Laboratory available in the following languages: English.
Q Shinshu Apple Pie Laboratory Brand Identity Translations
Q Shinshu Apple Pie Laboratory in your language: we provide project translations across multiple languages: Handelsmerkidentiteit AF, Identiteti I Markës SQ, የምርት መለያ AM, هوية العلامة التجارية AR, Ապրանքանիշի Ինքնությունը HY, Brend Şəxsiyyəti AZ, Marka-Identitatea EU, Ідэнтычнасць Брэнда BE, ব্র্যান্ড আইডেন্টিটি BN, Identitet Brenda BS, Идентичността На Марката BG, အမှတ်တံဆိပ်အထောက်အထား MY, La Identitat De Marca CA, Ang Identidad Sa Tatak CEB, Chizindikiro Cha Mtundu NY, 品牌識別 ZY, 品牌标识 ZH, Identità Di Marca CO, Identitet Marke HR, Identita Značky CS, Brandidentitet DA, Merkidentiteit NL, Marka Identeco EO, Brändi Identiteet ET, Brändi-Identiteetti FI, L'identité De La Marque FR, An Dearbh-Aithne Branda GD, A Identidade Da Marca GL, ბრენდის იდენტურობა KA, Markenidentität DE, Η Ταυτότητα Της Επωνυμίας EL, બ્રાન્ડ ઓળખ GU, Idantite Mak HT, Imani Iri HA, Kiʻi Ka ʻike Maka HAW, זהות מותג HE, ब्रांड पहचान HI, Hom Cim HMN, A Márkaidentitás HU, Vörumerki IS, Njirimara Ika IG, Identitas Merek ID, Féiniúlacht Branda GA, L'identità Del Marchio IT, ブランドアイデンティティは JA, Identitas Merek JV, ಬ್ರ್ಯಾಂಡ್ ಗುರುತು KN, Бренд Сәйкестігі KK, អត្តសញ្ញាណម៉ាក KM, Ikiranga Ikiranga RW, 브랜드 아이덴티티 KO, Nasnameya Brand KU, Бренд Иденттүүлүгү KY, ຕົວຕົນຂອງຍີ່ຫໍ້ LO, Notam Identitatis LA, Zīmola Identitāte LV, Prekės Ženklo Tapatybė LT, Mark Identitéit LB, Идентитетот На Брендот MK, Maha-Marika MG, Identiti Jenama MS, ബ്രാൻഡ് ഐഡന്റിറ്റി ML, Identità Tad-Ditta MT, Tohu Tohu MI, ब्रँड ओळख MR, Брэндийн Таних Тэмдэг MN, ब्रान्ड पहिचान NE, Merkeidentitet NO, ବ୍ରାଣ୍ଡ ପରିଚୟ OR, د برانډ پیژندنه PS, هویت برند FA, Tożsamość Marki PL, A Identidade Da Marca PT, ਬ੍ਰਾਂਡ ਪਛਾਣ PA, Identitatea Mărcii RO, Фирменный Стиль RU, Fa'ailoga Fa'ailoga SM, Идентитет Бренда SR, Brand Identity SN, برانڊ جي سڃاڻپ SD, වෙළඳ නාම අනන්යතාවය SI, Identita Značky SK, Identiteta Blagovne Znamke SL, Aqoonsiga Summadadu SO, Lebitso La Lebitso ST, La Identidad De Marca ES, Identitas Brand SU, Utambulisho Wa Chapa SW, Varumärkesidentitet SV, Ang Pagkakakilanlan Ng Tatak TL, Шахсияти Бренд TG, பிராண்ட் அடையாளம் TA, Бренд Үзенчәлеге TT, బ్రాండ్ గుర్తింపు TE, เอกลักษณ์ของแบรนด์ TH, Marka Kimliği TR, Marka Şahsyýeti TK, Фірмова Ідентичність UK, برانڈ کی شناخت UR, ماركا كىملىكى UG, Brend Identifikatori UZ, Nhận Diện Thương Hiệu VI, Hunaniaeth Brand CY, Merkidentiteit FY, Uphawu Lwegama XH, סאָרט אידענטיטעט YI, Brand Idanimo YO, Ubunikazi Bomkhiqizo ZU, Brand Identity EN.
Q Shinshu Apple Pie Laboratory Brand Identity Media Articles
We provide articles ready for publication on Q Shinshu Apple Pie Laboratory, offered in several languages: Korean, Hindi, Turkish, Arabic (Standard), Italian, Indonesian, Japanese, Russian, Chinese (Mandarin), German, French, Portuguese, Dutch, English and Spanish.
Unique Properties
These are branding projects for "Q", an apple pie specialty store. Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol. This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Tags
Branding, store design, pastry shop, apple pie store
Production Technology
In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Design Challenge
When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store. Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Project Duration
It opened in October 2019 in Ueda City, Japan.
Operation Flow
When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Research
These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known. We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple. We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Inspiration
The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Project Overview
Q Shinshu Apple Pie Laboratory Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Nobuya Hayasaka.
Silver Recognition
Nobuya Hayasaka was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Q Shinshu Apple Pie Laboratory Brand Identity.
Nobuya Hayasaka Press Releases
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Q Shinshu Apple Pie Laboratory Unveils Innovative Brand Identity by Nobuya Hayasaka
Nobuya Hayasaka introduces a unique brand identity for Q Shinshu Apple Pie Laboratory, emphasizing the original taste of apples, in Ueda City, Japan, since October 2019.
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