Pure Green

Visual Identity for MET Creative Brand

In this case, the designers take the unique green color of fresh pepper hotpot as the brand color. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. They deepen and extend it again, and create a IP image named Mobee. It represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality. While further promoting the brand, the distance between the brand and the consumer is drawn.

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Pure Green by Xinqi Liu

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Visual Identity by Xinqi Liu

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Xinqi Liu Pure Green

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Xinqi Liu Visual Identity

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MET Creative BrandBrand Logo

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Pure Green Visual Identity Press Releases

Explore press materials for Pure Green, available in languages such as English.

Pure Green Visual Identity Media Articles

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Unique Properties

Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.

Tags

Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee

Production Technology

The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.

Design Challenge

The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.

Project Duration

The project started in July 2019 in Chongqing and finished in December in Chongqing.

Operation Flow

Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.

Research

In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.

Inspiration

The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.

Image Credits

Image #1: Photographer MET Creative Brand, Pure Green, 2019. Image #2: Photographer MET Creative Brand, Pure Green, 2019. Image #3: Photographer MET Creative Brand, Pure Green, 2019. Image #4: Photographer MET Creative Brand, Pure Green, 2019. Image #5: Photographer MET Creative Brand, Pure Green, 2019.

Project Overview

Pure Green Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Xinqi Liu was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Pure Green Visual Identity.

Xinqi Liu Press Releases

Our press releases on Xinqi Liu and their work are made freely available for press members looking to add depth to their content. Instantly access 1 press releases, available exclusively for journalists.

Pure Green Unveils New "National Trend" Visual Identity

Xinqi Liu's Pure Green project, a fusion of tradition and innovation, modern and retro, market and fashion, introduces a unique "Green Trend" concept to captivate consumers.

Xinqi Liu Newsroom

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