Subsidy Programme Series for Macao

Visual Identity for The Cultural Affairs Bureau

This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, Chou In Leong think about the commonality of these categories, that is, creative innovation. Therefore, she use simple pencils with the main elements to try to express the purity of the creation.

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Subsidy Programme Series by Leong Chou In

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Visual Identity by Leong Chou In

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Leong Chou In Subsidy Programme Series

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Leong Chou In Visual Identity

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The Cultural Affairs BureauBrand Logo

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Subsidy Programme Series for Macao Visual Identity Press Releases

Press releases tailored for Subsidy Programme Series for Macao are available in the languages: English.

Subsidy Programme Series for Macao Visual Identity Media Articles

Ready-to-feature articles on Subsidy Programme Series for Macao are available in these languages: English, Spanish, Dutch, Chinese (Mandarin), Hindi, Portuguese, Korean, Turkish, Arabic (Standard), Indonesian, Italian, German, French, Japanese and Russian, for your convenience.

Unique Properties

This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, I think about the commonality of these categories, that is, creative innovation. Therefore, I use simple pencils with the main elements combined in relatively visuals, try to express the purity of the creation.

Production Technology

pencils, music wires, rulers

Project Duration

This is a subsidy program held every year. This is the relevant poster for 2015-2016.

Operation Flow

i try to do some easy reading visuals.

Research

Outside of design, the hardest part of the creative process is photography, because I want the original image to go straight out, so when I arrange it on the drawing paper, then shoot it again. How to take high-quality photos without budget is a challenge, and then I have a lot of pencils that can be used for a long time.

Inspiration

The image design of the series promotes Subsidy Programme Series for Macao’s Cultural and Creative Industries, including fashion and music. Invites participants to participate

Project Overview

Subsidy Programme Series for Macao Visual Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Leong Chou In.

Silver Recognition

Leong Chou In was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Subsidy Programme Series for Macao Visual Identity.

Leong Chou In Press Releases

We provide a series of press releases on Leong Chou In that journalists and press members can freely incorporate into their narratives. Available now: 2 press releases ready for immediate access by journalists.

Subsidy Programme Series for Macao Unveils New Visual Identity

Leong Chou In's Visual Identity Design for Subsidy Programme Series for Macao

Leong Chou In Newsroom

Dive into Leong Chou In Newsroom to explore celebrated designs and projects.