Ugly Monster

Package for JBBC Branding Consultancy

As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for. The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers and aging population.

Download Press Kit № 101073

Download Press Kit № 101073 Package for JBBC Branding Consultancy by JBBC BRANDING CONSULTANCY to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Ugly Monster by JBBC BRANDING CONSULTANCY

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Package by JBBC BRANDING CONSULTANCY

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JBBC BRANDING CONSULTANCY Ugly Monster

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JBBC BRANDING CONSULTANCY Package

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JBBC Branding ConsultancyBrand Logo

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Ugly Monster Package Press Releases

Our Ugly Monster press releases are ready in languages: English, for your convenience.

Ugly Monster Package Media Articles

We provide articles ready for publication on Ugly Monster, offered in several languages: English, Spanish, German, French, Portuguese, Dutch, Korean, Indonesian, Japanese, Russian, Turkish, Arabic (Standard), Chinese (Mandarin), Hindi and Italian.

Unique Properties

The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.

Tags

Guava, Farmers, Popsicle, Food, Ugly Monster

Production Technology

"Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.

Project Duration

The project started in June 2019 and finished in December 2019 in Taiwan.

Operation Flow

The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.

Inspiration

As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.

Image Credits

Jblossom Branding Consultancy Co., Ltd.

Project Overview

Ugly Monster Package has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

JBBC BRANDING CONSULTANCY was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Ugly Monster Package.

JBBC BRANDING CONSULTANCY Press Releases

We provide a series of press releases on JBBC BRANDING CONSULTANCY that journalists and press members can freely incorporate into their narratives. Available now: 4 press releases ready for immediate access by journalists.

Introducing Ugly Monster: A Hilarious and Sweet Packaging Design

Ugly Monster, a packaging design project by JBBC BRANDING CONSULTANCY, was created as part of a university social responsibility project in Taiwan. The design aimed to promote a small town, Yanchao, and its famous fruit, grava, through a fun and unique character.

JBBC BRANDING CONSULTANCY Newsroom

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