2018 Welcome Package DGUT
Freshman Admission Notice Gift Box for xiexie design
The gift box of admission letter for 2018 new students of Dongguan University of Technology combines the Chinese character "Guan" with the elements of the city flower of Dongguan, michelia alba, to make the font design and the whole set of vision. In addition, the real michelia alba has been put into small bottles so that freshmen from all over the China can feel the blooming scent of Dongguan, which is full of humanistic atmosphere and the great expectation to the new city and the new study career.Dongguan is a city in China.
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Download Press Kit № 102231 Freshman Admission Notice Gift Box for xiexie design by Ruikang Xie to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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2018 Admissions Welcome Package DGUT by Ruikang Xie
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Freshman Admission Notice Gift Box by Ruikang Xie
Download 1800 Pixels JPEG Image.
Ruikang Xie 2018 Admissions Welcome Package DGUT
Download 1800 Pixels JPEG Image.
Ruikang Xie Freshman Admission Notice Gift Box
Download 1800 Pixels JPEG Image.
xiexie designBrand Logo
Download 1800 Pixels JPEG Image.
2018 Welcome Package DGUT Freshman Admission Notice Gift Box Press Releases
Press releases tailored for 2018 Welcome Package DGUT are available in the languages: English.
2018 Welcome Package DGUT Freshman Admission Notice Gift Box Media Articles
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Unique Properties
The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design.
Tags
Future, humanistic life, flowers
Production Technology
This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials.
Design Challenge
We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book.
Project Duration
Started in July 2018, completed in September, completed in Dongguan, China
Operation Flow
Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly.
Research
Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan.
Inspiration
Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China.
Image Credits
Image #1-5 Zhang Jingwen
Project Overview
2018 Welcome Package DGUT Freshman Admission Notice Gift Box has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Ruikang Xie was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work 2018 Welcome Package DGUT Freshman Admission Notice Gift Box.
Ruikang Xie Press Releases
Attention press members and journalists: We offer a collection of press releases on Ruikang Xie and their notable work, available for your unrestricted use. Available now: 4 press releases ready for immediate access by journalists.
2018 Welcome Package DGUT
Ruikang Xie Unveils Freshman Admission Notice Gift Box for Dongguan University of Technology
Ruikang Xie Newsroom
Find inspiration and award-winning creativity within the Ruikang Xie Newsroom.
