Freshman Admission Notice Gift Box
2018 Welcome Package DGUT

Freshman Admission Notice Gift Box for xiexie design

The gift box of admission letter for 2018 new students of Dongguan University of Technology combines the Chinese character "Guan" with the elements of the city flower of Dongguan, michelia alba, to make the font design and the whole set of vision. In addition, the real michelia alba has been put into small bottles so that freshmen from all over the China can feel the blooming scent of Dongguan, which is full of humanistic atmosphere and the great expectation to the new city and the new study career.Dongguan is a city in China.

Ruikang Xie 2021 Professional Bronze Press Kit № 102231

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2018 Admissions Welcome Package DGUT by Ruikang Xie
2018 Admissions Welcome Package DGUT by Ruikang Xie

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Freshman Admission Notice Gift Box by Ruikang Xie
Freshman Admission Notice Gift Box by Ruikang Xie

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Ruikang Xie 2018 Admissions Welcome Package DGUT
Ruikang Xie 2018 Admissions Welcome Package DGUT

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Ruikang Xie Freshman Admission Notice Gift Box
Ruikang Xie Freshman Admission Notice Gift Box

Download 1800 Pixels JPEG Image.

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xiexie designBrand Logo
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2018 Welcome Package DGUT Freshman Admission Notice Gift Box Press Releases

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Unique Properties

The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design.

Tags

Future, humanistic life, flowers

Production Technology

This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials.

Design Challenge

We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book.

Project Duration

Started in July 2018, completed in September, completed in Dongguan, China

Operation Flow

Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly.

Research

Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan.

Inspiration

Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China.

Image Credits

Image #1-5 Zhang Jingwen

Project Overview

2018 Welcome Package DGUT Freshman Admission Notice Gift Box has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

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Bronze Recognition

Ruikang Xie was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work 2018 Welcome Package DGUT Freshman Admission Notice Gift Box.

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2018 Welcome Package DGUT

Ruikang Xie Unveils Freshman Admission Notice Gift Box for Dongguan University of Technology


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