Freshman Admission Notice Gift Box
2019 Admissions Welcome Package DGUT

Freshman Admission Notice Gift Box for xiexie design

The gift box of admission letter for 2019 new students of Dongguan University of Technology carries on the natural growth process from sowing and flowering in the previous two years to fruiting in this year. The red smiling lychee in Lingnan has been chosen to represent the passion of Dongguan. The color is full of youthful vitality of young fighters in the new era.

Ruikang Xie 2021 Professional Bronze Press Kit № 102057

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2019 Admissions Welcome Package DGUT by Ruikang Xie
2019 Admissions Welcome Package DGUT by Ruikang Xie

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Freshman Admission Notice Gift Box by Ruikang Xie
Freshman Admission Notice Gift Box by Ruikang Xie

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Ruikang Xie 2019 Admissions Welcome Package DGUT
Ruikang Xie 2019 Admissions Welcome Package DGUT

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

Ruikang Xie Freshman Admission Notice Gift Box
Ruikang Xie Freshman Admission Notice Gift Box

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Photo credits are listed in the Image Credits Section.

xiexie designBrand Logo
xiexie designBrand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Acknowledgements for photographs are in the Image Credits Section.

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Unique Properties

The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.

Tags

Gift box, freshman, inspirational, humanities, cultural and creative packaging

Production Technology

The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.

Design Challenge

The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.

Project Duration

Started in July 2019, completed in September, completed in Dongguan, China

Operation Flow

The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.

Research

The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.

Inspiration

The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.

Image Credits

Image #1-5 Zhang Jingwen

Project Overview

2019 Admissions Welcome Package DGUT Freshman Admission Notice Gift Box has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

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Bronze Recognition

Ruikang Xie was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work 2019 Admissions Welcome Package DGUT Freshman Admission Notice Gift Box.

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Ruikang Xie Press Releases

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Welcoming 2019 Freshmen with Unique Admissions Gift Box

Designer Ruikang Xie Unveils Freshman Admission Notice Gift Box for Dongguan University of Technology


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