The Mask That Ate The Virus

Virus-eliminating Mask for Birger Linke Design

Swiss biotech company Livinguard developed a textile for reusable masks that inactivates and eliminates bacteria, fungi, and viruses (incl. Covid 19) upon impact. This idea is brought to life in the packaging: The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a graphic depiction of a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. To avoid the mix up of masks among family members, and hence cross-contamination, differently colored adjustment clips come in a separate sleeve to customize each mask.

Download Press Kit № 107497

Download Press Kit № 107497 Virus-eliminating Mask for Birger Linke Design by Birger Linke to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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The Mask that Ate the Virus by Birger Linke

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Virus eliminating Mask by Birger Linke

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Birger Linke The Mask that Ate the Virus

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Birger Linke Virus eliminating Mask

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The Mask That Ate The Virus Virus-eliminating Mask Press Releases

Discover our press releases for The Mask That Ate The Virus available in the following languages: English.

The Mask That Ate The Virus Virus-eliminating Mask Media Articles

For immediate use: The Mask That Ate The Virus articles, available in languages such as English, Spanish, German, Portuguese, Dutch, Korean, Japanese, Russian, Chinese (Mandarin), Italian, Indonesian, Hindi, French, Turkish and Arabic (Standard), to enrich your content.

Unique Properties

A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).

Tags

Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard

Production Technology

Livinguard treated textile, styrofoam, EVA

Design Challenge

Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.

Project Duration

The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide

Operation Flow

The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.

Research

To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.

Inspiration

Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact. The product idea is brought to life in the packaging: The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.

Image Credits

Photography: Chiara Ye Photography

Project Overview

The Mask That Ate The Virus Virus-eliminating Mask has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Birger Linke was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work The Mask That Ate The Virus Virus-eliminating Mask.

Birger Linke Press Releases

Explore the world of Birger Linke through our press releases, designed for media members to use freely and enrich your content. Journalists, gain instant access to 2 press releases today.

Introducing: The Mask That Ate The Virus

Birger Linke Unveils Virus-Eliminating Mask with Innovative Packaging

Birger Linke Newsroom

Access Birger Linke Newsroom to delve into the world of top-tier design and accolades.