'Off the Eaten Path' by PepsiCo Design and Innovation: Innovation in Packaging

Off the Eaten Path

Packaging for PepsiCo Design and Innovation

Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

PepsiCo Design and Innovation 2020 Agency Golden Press Kit № 100582

Download Press Kit № 100582

Download Press Kit № 100582 Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Off the Eaten Path by PepsiCo Design and Innovation

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With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.

PepsiCo Design and Innovation Off the Eaten Path

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For attribution details, see the Image Credits Section.

PepsiCo Design and InnovationBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image attributions can be found in the Image Credits Section.

Off the Eaten Path Packaging Press Releases

Our Off the Eaten Path press releases are ready in languages: English, for your convenience.

Off the Eaten Path Packaging Media Articles

Ready-to-feature articles on Off the Eaten Path are available in these languages: English, Arabic (Standard), Korean, Japanese, Russian, Italian, Indonesian, Dutch, Turkish, Chinese (Mandarin), Portuguese, German, Hindi, Spanish and French, for your convenience.

Unique Properties

Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.

Inspiration

Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Project Overview

Off the Eaten Path Packaging has been a Golden winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Golden Recognition

PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Off the Eaten Path Packaging.

PepsiCo Design and Innovation Press Releases

Journalists and media members can enrich their content with our press releases on PepsiCo Design and Innovation, available for free use. Immediate access is granted to 50 press releases for all journalists.

Off the Eaten Path: A New Visual Identity for Premium Plant-Based Snacks

PepsiCo Design & Innovation Unveils a Unified Visual Identity for Off the Eaten Path Snacks

PepsiCo Design and Innovation Newsroom

Discover outstanding design and award-winning initiatives in the PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 100582. Dive into PepsiCo Design and Innovation's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are now viewing Press Kit / Media Showcase 100582 on Off the Eaten Path. For more details, access Newsroom 133313.