X-Hale

Campaign Design for The International Society for Performing and Visual Arts

As the Internet remains the most viable and contingent way of connections nowadays, X-hale takes the opportunity to invite artists for meaningful and engaging conversations around art and its enduring possibilities. Although COVID-19 closes doors to the traditional on-site exhibition, it opens a window to virtual platforms. This new form of art show relies heavily on digital promotion. The visual design creates a sense of fluidity and unknown to echo with the exhibition's topic: the possibility and dynamics brought about by the pandemic.

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X Hale by Yiwen Tu

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Campaign Design by Yiwen Tu

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Yiwen Tu X Hale

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Yiwen Tu Campaign Design

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The International Society for Performing and Visual ArtsBrand Logo

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X-Hale Campaign Design Press Releases

Explore press materials for X-Hale, available in languages such as English.

X-Hale Campaign Design Media Articles

We provide articles ready for publication on X-Hale, offered in several languages: Dutch, Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Italian, Spanish, English, German, French and Portuguese.

Unique Properties

Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.

Tags

X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19

Production Technology

2.5D typography, Iridescent, photoshop, c4d

Design Challenge

COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.

Project Duration

This is an ongoing project starting in July 2020 in New York and Beijing

Operation Flow

Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.

Research

The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.

Inspiration

The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.

Image Credits

Image #1: Yiwen Tu Image #2: Shirong Gu Image #3: Yiwen Tu Image #4: Yiwen Tu Image #5: Yiwen Tu, Shirong Gu

Project Overview

X-Hale Campaign Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Yiwen Tu was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work X-Hale Campaign Design.

Yiwen Tu Press Releases

Journalists and media members can enrich their content with our press releases on Yiwen Tu, available for free use. Press members can now immediately access 2 press releases.

X-Hale: A Virtual Exhibition by Yiwen Tu

Yiwen Tu presents X-Hale, a virtual exhibition exploring the impact of the pandemic on art and design, featuring live streaming conversations with international artists.

Yiwen Tu Newsroom

Discover outstanding design and award-winning initiatives in the Yiwen Tu Newsroom.