Campaign Design
X-Hale

Campaign Design for The International Society for Performing and Visual Arts

As the Internet remains the most viable and contingent way of connections nowadays, X-hale takes the opportunity to invite artists for meaningful and engaging conversations around art and its enduring possibilities. Although COVID-19 closes doors to the traditional on-site exhibition, it opens a window to virtual platforms. This new form of art show relies heavily on digital promotion. The visual design creates a sense of fluidity and unknown to echo with the exhibition's topic: the possibility and dynamics brought about by the pandemic.

Yiwen Tu 2021 Professional Bronze Press Kit № 109267

Download Press Kit № 109267

Download Press Kit № 109267 Campaign Design for The International Society for Performing and Visual Arts by Yiwen Tu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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X Hale by Yiwen Tu
X Hale by Yiwen Tu

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

Campaign Design by Yiwen Tu
Campaign Design by Yiwen Tu

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Yiwen Tu X Hale
Yiwen Tu X Hale

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Acknowledgements for photographs are in the Image Credits Section.

Yiwen Tu Campaign Design
Yiwen Tu Campaign Design

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For attribution details, see the Image Credits Section.

The International Society for Performing and Visual ArtsBrand Logo
The International Society for Performing and Visual ArtsBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

Design Newswire
X-Hale Campaign Design Press Releases

Discover our press releases for X-Hale available in the following languages: English.


Press Kit
X-Hale Campaign Design Media Articles

Our articles on X-Hale, prepared for immediate use, are offered in several languages, including Dutch, Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Italian, Spanish, English, German, French and Portuguese.


Unique Properties

Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.

Tags

X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19

Production Technology

2.5D typography, Iridescent, photoshop, c4d

Design Challenge

COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.

Project Duration

This is an ongoing project starting in July 2020 in New York and Beijing

Operation Flow

Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.

Research

The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.

Inspiration

The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.

Image Credits

Image #1: Yiwen Tu Image #2: Shirong Gu Image #3: Yiwen Tu Image #4: Yiwen Tu Image #5: Yiwen Tu, Shirong Gu

Project Overview

X-Hale Campaign Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

Yiwen Tu was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work X-Hale Campaign Design.

DesignPRWire
Yiwen Tu Press Releases

Media members, dive into our press releases on Yiwen Tu's work, ready for you to use and enhance your journalistic content. Available now: 2 press releases ready for immediate access by journalists.


X-Hale: A Virtual Exhibition by Yiwen Tu

Yiwen Tu presents X-Hale, a virtual exhibition exploring the impact of the pandemic on art and design, featuring live streaming conversations with international artists.


Newsroom
Yiwen Tu Newsroom

Dive into Yiwen Tu Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 109267. Explore Yiwen Tu's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are exploring Press Kit / Media Showcase 109267 for X-Hale. More resources can be found in Newsroom 280066.

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