Visual Identity
Yoonly

Visual Identity for Made for you

Yoonly is a travelling agency for 20-to-35-year-olds who seek unique life experiences. The name contains 2 key ideas in a single name: “Young only” and “You only live once/YOLO. The letter "Y" with a pin creates an on/off button which perfectly illustrates the baseline: "switch on life". The two "O's" in Yoonly represent the infinity sign, emphasizing the idea of memories that will last a lifetime. The bottom of each letter flicks to the right, making the logo dynamic and textured. Duck green can evoke the sea and blue skies, while the orange colour evokes human warmth and sunshine.

Fanny De Bray 2021 Professional Bronze Press Kit № 109809

Download Press Kit № 109809

Download Press Kit № 109809 Visual Identity for Made for you by Fanny De Bray to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Yoonly by Fanny De Bray
Yoonly by Fanny De Bray

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Visual Identity by Fanny De Bray
Visual Identity by Fanny De Bray

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Consult the Image Credits Section for information on photo credits.

Fanny De Bray Yoonly
Fanny De Bray Yoonly

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

Fanny De Bray Visual Identity
Fanny De Bray Visual Identity

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

Made for youBrand Logo
Made for youBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Consult the Image Credits Section for information on photo credits.

Design Newswire
Yoonly Visual Identity Press Releases

Our Yoonly press releases are ready in languages: English, for your convenience.


Press Kit
Yoonly Visual Identity Media Articles

For immediate use: Yoonly articles, available in languages such as Indonesian, Japanese, Russian, Chinese (Mandarin), Dutch, Hindi, Portuguese, Italian, Korean, French, Turkish, Arabic (Standard), German, Spanish and English, to enrich your content.


Unique Properties

The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life. The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime. The bottom of each letter flicks to the right, making the logo dynamic and textured.

Tags

travel, young, branding, graphic design, vacation, experiences, mountains, sea

Production Technology

Logo Business card Letterhead paper Envelope

Design Challenge

Create a universe that matches the expectations of millennials. Have a clear enough message with the logo, but also leave a creative interpretation possible. Create a universe that can work with multiple destinations : mountain, sea side and much more.

Project Duration

The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.

Operation Flow

This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.

Research

Several research have been conducted to create this design : - Analysis of youth expectation for their travel through social network publication, competition and user interviews - Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ? - Moodboard of images & emotions that need to be associated with the brand (with the company direction)

Inspiration

The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry. Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions. The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.

Image Credits

Copyright Made for you

Project Overview

Yoonly Visual Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

Fanny De Bray was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Yoonly Visual Identity.

DesignPRWire
Fanny De Bray Press Releases

Explore the world of Fanny De Bray through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 7 press releases for journalists.


Introducing Yoonly: A New Visual Identity for Young Travelers

Fanny De Bray Unveils Yoonly, a Unique Visual Identity for Young Travelers, Inspired by the Idea of Switching on Life


Newsroom
Fanny De Bray Newsroom

Find inspiration and award-winning creativity within the Fanny De Bray Newsroom.

You are currently viewing Media Showcase № 109809. Discover everything Fanny De Bray has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. This is Press Kit / Media Showcase 109809 featuring the Yoonly. For more in-depth materials, see Newsroom 228570.

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